Skip to content
‹ Back to IndustriesRetail

Retailers Race for Fastest Delivery

Ever since Amazon’s acquisition of Whole Foods and the genesis of same-day, two-hour delivery from the grocery chain, traditional retailers have been scrambling to respond. Last week, Walmart relaunched Jet.com, a company it acquired in 2016, in hopes that it can target an urban market while delivering on its promise to expand same-day shipping services….

This story was produced through MarketScale. See how Retail teams put it to work with Sales Enablement.

·
Share
Retailers Race for Fastest Delivery

Free workspace

Turn your Retail expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

Ever since Amazon’s acquisition of Whole Foods and the genesis of same-day, two-hour delivery from the grocery chain, traditional retailers have been scrambling to respond. Last week, Walmart relaunched Jet.com, a company it acquired in 2016, in hopes that it can target an urban market while delivering on its promise to expand same-day shipping services. This move by Walmart is a sure sign the company is taking the same-day shipping trend seriously and aiming to one-up its competitors, too.

The Jet.com relaunch will serve customers in New York City whose shopping needs go beyond a grocery list, offering products ranging from clothing to electronics and beauty supplies. Walmart will use Jet.com’s Bronx, NY-based fulfillment center to meet the high demands of three-hour shipping in the city.

Beyond the big apple, Walmart is also trying to corner the international market for crowdsourced delivery and same-day shipping. Also last week, the retail giant announced its acquisition of the Mexico and Chile-based grocery delivery service Cornershop for $225 million.

Utilizing the resources of crowdsourced delivery similar to services like Instacart and UberEats, Cornershop employs contracted workers to deliver goods from grocery stores, delis, and liquor stores all in the same order if necessary.

The company has been silently building an international presence in the world of same-day delivery with other investments like August’s $500 million investment into Dada JD-Daojia, an online Chinese grocery service, while Amazon is also trying to consolidate the global delivery market.

Last year, Amazon bought Souq, a Dubai-based e-commerce site which has been described as “the Amazon of the Middle East” that is said to give Saudi citizens access to over 1 million products from Amazon’s Global Store. With the Cornershop acquisition expected to make regulatory approval by the end of the year, Walmart is sending a clear message to Amazon and other retailers competing with similar services worldwide that the retailer is all in on delivery.

Your experts belong here

Every story in MarketScale Retail starts with a company putting its merchandising leads, store operations teams, and category managers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Category buyers trust operators, so your merchandising leads shorten the distance between first search and first call.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Retail, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Retail: are you visible to AI?

Before they reach out, Retail buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Retail expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your merchandising leads, store operations teams, and category managers into the articles, video, and social content Retail buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Retail Insights

Grocery Vision AI takes blame for network failures underneath

Grocery Vision AI takes blame for network failures underneath

Network issues can hurt customer experience by causing self-checkout lag and dropped camera feeds, which can frustrate customers.

  • 01Network instability can cause AI systems in grocery stores to perform poorly during peak hours.
  • 02Perceived Vision AI failures are often misattributed when the network underneath is the more likely cause.
  • 03Customer frustration can increase when self-checkout lanes experience delays or disruptions.

Oct 6, 2026

Retail tech rollouts slip when nobody plans for the live store

Retail tech rollouts slip when nobody plans for the live store

Retail technology rollouts often slip when plans ignore the operating store itself. By piloting in low-revenue locations, reserving recovery time before opening, coordinating hardware and field resources, and standardizing store types upfront, retailers can protect opening dates and customer experience while deploying new systems.

  • 01Pilot technology in low-revenue stores where failure costs least revenue, not in flagships, to surface conversion problems before high-impact rollouts.
  • 02Build cutover schedules with dedicated recovery time before store opening; a failed cutover at 5 a.m. with no margin forces either broken equipment or late opening.
  • 03Coordinate hardware procurement, staging, and field technician availability as a single constraint; delays in any handoff push back every dependent store visit.

Oct 6, 2026

Amazon says Prime delivery can run on merchants’ sites at no added MCF cost

Amazon says Prime delivery can run on merchants’ sites at no added MCF cost

U.S. merchants using Amazon’s Multichannel Fulfillment can offer Prime delivery on their own websites at no cost beyond standard fees, Amazon says. Amazon verifies Prime membership after checkout, so shoppers don’t log in to Amazon and merchants keep their own checkout while handling returns and customer service. Separately, Amazon says its MCF Preferred Pricing Program can lower fulfillment fees 15% to 25% for eligible FBA sellers during their first six months, with benefits continuing through a 12-month program.

  • 01The Prime badge now costs an MCF merchant nothing beyond the fulfillment fee it already pays, and the checkout page stays the merchant's own.

Sep 26, 2026

Explore More Retail Insights

Read more expert perspectives from across Retail.

Browse Retail Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Retail and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512