Richardson Bike Mart Expands by Embracing the Future

In 1962 Mike Hall opened several ‘Mike Hall Bike Marts, in the Dallas area. In 1980, Schwinn representative Jim Hoyt bought the Richardson store, receiving permission from Hall to retain “Bike Mart” in its name. Thus was born Richardson Bike Mart (RBM). Since then, Mike Hall Bike Mart has gone out of business, while RBM has expanded. In 2012 RMB began to switch hands when Woody Smith started a buyout from Jim Hoyt. Today, Smith is the President and Owner of Richardson Bike Mart, which employs over 100 people, ages 16 to 70.

Smith says bicycle retailers were among the last to remain anti-online. RBM, however, has embraced the internet, which constitutes about 2% of sales, where as it is only 0.5-1% of sales for most bicycle retailers. RBM will sell anything on the website, but it will not ship everything. Smith says customers need to see the colors, touch and feel the bike, and practice riding it. In other words, “You need to try a bike on, and we are the tailor.”

RBM believes in “high-tech bikes and old-fashioned service,” and still relies on word-of-mouth and community involvement. However, Smith says it’s website receives 4,500-to-5,000 hits per week. RBM provides customers with an e-club and an e-class, and 85-percent of RBM customers provide online information to get the company newsletter. That is 42,000 organic email customers.

RBM has also embraced technology by using A/V monitors throughout it’s stores to keep customers up-to-date on the latest products and technology.

I’m a continuous improvement person. All the staff knows I’m approachable.” Smith said.

He keeps up-to-date by listening to customers and employees, and by going to seminars to keep up with the latest in the industry.

I’m happy, but never satisfied. I want to go from good to great,” Smith said.

This attitude led RBM to provide a mobile shop that brings it’s services to customers who are unable to bring in bikes. Smith also plans to build another brick-and-mortar store in McKinney by the end of May 2018. RBM has had a long history in the Dallas area, and its continued growth shows that it will continue to have a strong future.

Follow us on social media for the latest updates in B2B!

Image

Latest

DXpedition
Icom Powers 3Y0K : Ham Radio’s Most Ambitious DXpedition to Remote Bouvet Island Part 1
July 11, 2025

Bouvet Island sits at the edge of the world. It is frozen, uninhabited, and almost impossible to access. Fewer people have set foot there than in space. That level of remoteness is exactly what makes it so valuable to amateur radio operators. The island ranks tenth on ClubLog’s list of Most Wanted DXCC entities,…

Read More
entrepreneurial success
The Hidden Key to Entrepreneurial Success: Build Momentum Through Personal Branding and Authentic Networking
July 10, 2025

What if the biggest pivot of your career started with a conversation?  In this episode of Professional Quotient, host Jason Winningham welcomes Fanny Dunagan, CEO and Content Strategist of PathLynks, LLC. Fanny shares her journey from high-pressure consulting in Singapore to founding her own media and branding company — and why learning to network…

Read More
Q2 2025
RM Q2 2025 Wrap Up
July 9, 2025

Rogue Marketing continues to lead with intention in a space often driven by noise. Q2 2025 reflected a strategic focus on substance, where each initiative supported long-term brand growth. The team transformed internal recognition efforts into enduring brand assets and refined event strategies through immersive, results-driven experiences. Website launches during the quarter balanced visual…

Read More
amateur radios
Hamvention Spotlight: Emergency Preparedness Led PrepHam Paul to Amateur Radios and a Rising Voice in the Field
July 9, 2025

PrepHam Paul (K5VLP) celebrated his first visit to Dayton Hamvention by marking a major channel milestone. He hosted a giveaway of the  IC-2370B mobile radio from Icom to thank viewers for helping him reach 10,000 subscribers. His passion for emergency preparedness, rooted in his experience as an Eagle Scout and later studies in emergency management,…

Read More