Snapchat and Nike Collaborate for On-Demand Air Jordan Sale

For the first time in the history of the leading social app, Snapchat, users can now purchase products without exiting the app. The first product offer is the fruit of its collaboration with Nike. Now users can buy Nike’s Air Jordan III “Tinker,” commemorating the 30th anniversary of Michael Jordan’s notorious showing at the 1988 All-Star Slam Dunk Championship. The announcement follows close on the heels of this NBA season’s All-Star Game.

Those who attended the Jumpman afterparty snagged unique Snap codes that let them buy a pair of Jordans before official release, with deliveries guaranteed that same night. Two more companies facilitated the Nike-Snap partnership: Shopify, an e-commerce platform for easy payments, and Darkstore, an “invisible retailer” that handles delivery. The new edition of Air Jordans sold out in less than thirty minutes.

Snapchat has offered its own products in-app for weeks, but this latest promotion may be what pushes other brands to hop on board. Despite Snapchat’s percentage, the exposure and uniqueness of the shopping experience is alluring for certain brands. This partnership is the latest of Snapchat’s moves toward diversification and differentiation, leaving many who rely on the app dissatisfied.

Follow us on social media for the latest updates in B2B!



Women's empowerment
Seizing the Narrative: The Transformative Impact of Storytelling on Women’s Empowerment
April 19, 2024

With gender equality becoming a significant global agenda, the narrative around women’s empowerment is more relevant than ever. Amid rising awareness and shifting societal norms, women are increasingly seeking avenues for self-expression and empowerment. A recent study by the Global Gender Gap Report highlights that while progress is being made, substantial efforts are still […]

Read More
V2G technology
Plug into the Future: Decoding V2G for Utility Applications
April 19, 2024

Brian Rudy from Verizon IoT and Melissa Chan of Fermata Energy explore the cutting-edge potential of vehicle-to-grid (V2G) technology at DISTRIBUTECH 2024. Their discussion highlights how this innovation transforms electric vehicles into dynamic energy storage units, capable of stabilizing the grid by storing and discharging power as needed. This technology represents a significant shift […]

Read More
zero trust architecture
Secure Grid Modernization with Zero Trust Architecture
April 19, 2024

Ray Bauer of Verizon Business engages with Del Rodriguez from Palo Alto Networks at DISTRIBUTECH 2024. Rodriguez shares insights into the significance of cybersecurity within the utility sector, particularly in light of increasing cyber threats and the convergence of IT and operational technology (OT). Bauer and Rodriguez discuss Palo Alto Networks’ initiatives to enhance […]

Read More
private wireless networks
Private Wireless Networks
April 19, 2024

Verizon host Wayne Weeks discusses the evolving utility industry with John Gaster, CEO of KSI Data Sciences at DISTRIBUTECH 2024. Together, they explore how KSI focuses on harnessing data from remote sensing devices to enhance the safety, efficiency, and cost-effectiveness of utility operations. Gaster emphasizes the significant role of AI and machine learning in […]

Read More