Snapchat and Nike Collaborate for On-Demand Air Jordan Sale

For the first time in the history of the leading social app, Snapchat, users can now purchase products without exiting the app. The first product offer is the fruit of its collaboration with Nike. Now users can buy Nike’s Air Jordan III “Tinker,” commemorating the 30th anniversary of Michael Jordan’s notorious showing at the 1988 All-Star Slam Dunk Championship. The announcement follows close on the heels of this NBA season’s All-Star Game.

Those who attended the Jumpman afterparty snagged unique Snap codes that let them buy a pair of Jordans before official release, with deliveries guaranteed that same night. Two more companies facilitated the Nike-Snap partnership: Shopify, an e-commerce platform for easy payments, and Darkstore, an “invisible retailer” that handles delivery. The new edition of Air Jordans sold out in less than thirty minutes.

Snapchat has offered its own products in-app for weeks, but this latest promotion may be what pushes other brands to hop on board. Despite Snapchat’s percentage, the exposure and uniqueness of the shopping experience is alluring for certain brands. This partnership is the latest of Snapchat’s moves toward diversification and differentiation, leaving many who rely on the app dissatisfied.

Follow us on social media for the latest updates in B2B!

Image

Latest

automation
Revolutionizing Revenue Cycle Management: The Power of AI & Automation
July 7, 2025

Amid a rapidly evolving tech landscape, decision-makers need to navigate new AI-driven solutions addressing industry-specific hurdles. This session, recorded at the HFMA 2025 show, sheds light on how leaders are using pioneering automation technologies to stay competitive and efficient.

Read More
Portable AV system
AV Anywhere: Portable AV Systems Are Now Essential for Mission-Critical Response in Unpredictable, Connectivity-Challenged Environments
July 7, 2025

In crisis scenarios, portable AV systems must perform under pressure because failure is not an option. As Keysight Technologies notes, the evolution of mission-critical communications now depends on low-latency, mobile-ready platforms that can operate reliably in unstable, infrastructure-poor conditions, making portable AV systems essential for real-time response and public safety operations. These are the…

Read More
future of marketing
Vibes and the Future of Marketing with Adbloom Founder and CEO Andrew Abony
July 7, 2025

Affiliate marketing is shedding its outdated reputation and entering a new era—one centered on authenticity, emotional resonance, and genuine human connection. As the future of marketing becomes increasingly relationship-driven, this shift is impossible to ignore. In fact, during the 2024 U.S. Cyber Monday, influencers and affiliate marketers were responsible for driving around 20% of…

Read More
brand identity
The Branding Balancing Act: Reinvent Without Losing Your Brand Identity
July 7, 2025

The recent resurrection of the Pac-12—reborn with new members and a possible rebrand—raises critical questions about what keeps a brand relevant in the face of disruption. According to Yahoo Sports, the rebuilt conference has signed a five-year media deal with CBS despite fielding just two original members, underscoring how legacy names must evolve to maintain…

Read More