Stories That Sell with Ken Nisch, Chairman of JGA
For more than four decades, JGA has been leveraging the talents of storytellers and craft-persons to create branded environments in Retail. How can retailers design not just their marketing campaigns, but their physical spaces, to tell the story of their product?
To better understand how this convergence comes together, we sat down with JGA Chairman Ken Nisch to talk about how this industry has ebbed and flowed over time, becoming more experience-focused for the customer.
For Nisch, an important aspect in keeping spaces authentic is not forcing technology, like augmented reality experiences or digital signage, into the space just because it’s new and flashy.
“I call it digital litter because its become so easy and so inexpensive, particularly on the hardware side,” Nisch said. “Content is really the most important, central factor and the hardest, most expensive to produce, but because the hardware has gotten so cheap, I think a lot of people in leadership positions are afraid to miss the boat because they feel like they’ll be criticized if their environment isn’t full of screens.”
Ken also opened up about how a snowstorm led to him joining this industry, what emerging trends he finds most fascinating, and one of his most recent projects: the James Allen showroom in Georgetown, DC.
For the latest news, videos, and podcasts in the Retail Industry, be sure to subscribe to our industry publication.
Follow us on social media for the latest updates in B2B!
Twitter – @RetailMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale
Latest
Mastering AV Sales Strategies: A Diverse Market Requires Understanding Individual Needs
Mastering AV sales strategies in a global professional audio-visual (Pro AV) market, poised to reach $79.2 billion by 2028, requires much attention to detail. The surge in demand from corporate, government, and institutional sectors, driven by the need for enhanced productivity and efficient working environments, gives AV sales pros a lot of opportunity. In […]
Cybersecurity in Healthcare: Addressing the Growing Threat
To keep up with the growing threats, cybersecurity in healthcare is a high-level priority. The recent ransomware attack on Ardent Health underscores a stark reality for the healthcare industry: cyber threats are a significant and ongoing challenge. Mike Saylor, the CEO of Blackswan Cybersecurity, LLC, sheds light on the complexities of cybersecurity in healthcare. […]
Effective Debt Management Holds the Keys to Small Business Cash Flow and Growth
Effective debt management through a robust accounts receivable system is essential for small business cash flow and growth, necessitating automated payment schedules and strategic policy adjustments. Collaborating with a collection agency as a strategic partner can enhance revenue recovery while preserving positive customer relationships. How critical is effective debt management for the financial health […]