Target’s $7 Billion Re-Investment Boosts Sales Over The Holiday Season

Last February, Target investors were spooked by the chain’s $7 billion multi-year project, which included plans to remodel hundreds of stores and continue the roll-out of its successful small format urban stores, as well as to speed up fixes to its supply chain. After hiring 100,000 temp workers for the period and seasonal campaigns fighting hard on price, Target’s seasonal sales have increased with 70% of online orders being filled at least partially by a store. speeding up deliverys and making more efficient use of stores inventory. “Our holiday season performance reflects meaningful investments in our team, increasing wages, staffing and training to deliver elevated service and expertise,” Target CEO.

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