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The Top 5 Retail Tech Trends to Watch in 2018

As conventional retail and brick and mortar stores struggle around the world, these five retail tech trends are set to have an impact on business strategies and the retail industry in 2018. Shopping will become even more personalized. Analysts report that more than 90% of organizations are focusing on personalizing their shopping experience for customers,…

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As conventional retail and brick and mortar stores struggle around the world, these five retail tech trends are set to have an impact on business strategies and the retail industry in 2018.

  1. Shopping will become even more personalized. Analysts report that more than 90% of organizations are focusing on personalizing their shopping experience for customers, yet only 40% of those same customers report even receiving personalized information from the stores they frequent. Though store staff and call center reps have long been behind the ball on personalization, new tech will allow retailers to use both structured and unstructured customer data to develop more complete, dynamic customer profiles. That means better, and more personalization.
  1. Flexibility at checkout. Fixed POS systems are on the way out as retailers take advantage of digital wallets like Apple Pay. A fluid and centralized approach makes shopping easier for staff and customers alike.
  1. AI tech is here to stay. Observers say retailers are moving away from flashy AI tech, as in customer support and marketing, to integrate them behind the scenes in supply chain management and more.
  1. Automation is speeding up. Centralized data and software are pushing retailers to harness the cloud and machine-learning to better understand their business and integrate with automated services even faster.
  1. Increased employee engagement. As Millennials become an even larger portion of the workforce, employers are integrating more graphical and visual content that is personalized to their employees. Creativity doesn’t stop at the door to the marketing department anymore.

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More Retail Insights

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte: Holiday e-commerce to reach up to $319B in 2026–27

Deloitte forecasts U.S. holiday e-commerce of $316.1 billion to $318.9 billion for November 2026 through January 2027, up 7.5% to 8.4%. Total retail is projected to grow 4% to 4.8% to about $1.7 trillion. The faster online growth rate is a planning input for fulfillment staffing and site readiness.

  • 01Last season's total holiday sales grew 4.1% by Census Bureau count, above the 2.9% to 3.4% range Deloitte had forecast in fall 2025.
  • 02Deloitte's 2025 survey found 33% of U.S. consumers expected to use generative AI somewhere in their holiday shopping; product data quality now matters for machine readers as well as human ones.
  • 03Adobe's and Salesforce's holiday projections landed in late September and October last year, so the next two to six weeks should bring corroborating or conflicting numbers to plan against.

Sep 18, 2026

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Club stores drove nearly half of the growth in $330B U.S. store-brand sales

Circana reports U.S. private-label sales reached $330 billion, with store brands holding 24% unit share and 23% dollar share of CPG. Club stores drove nearly half of the growth. Circana expects share gains to continue through 2026 at a slower pace as national brands sharpen pricing and innovation.

  • 01Club channels account for nearly half of all U.S. private-brand growth, so a store-brand program benchmarked only against supermarket peers is missing where the volume is actually moving.
  • 02A one-point gap between store-brand unit share (24%) and dollar share (23%) suggests private label is no longer priced far below the market average, which changes the margin math for premium-tier extensions.
  • 03The EU's 50% private-label unit share is more than double the U.S. figure, a reference point for how much headroom exists even as Circana expects the U.S. pace to moderate through 2026.

Sep 17, 2026

Modern Retail: Meta Lab footprint set to nearly double

Modern Retail: Meta Lab footprint set to nearly double

Meta is nearly doubling the store footprint of Meta Lab, its retail concept for Ray-Ban AI glasses, according to Modern Retail. In November 2025, The Wall Street Journal reported on pop-up stores in Los Angeles, Las Vegas, Burlingame and New York City. The stores are built for lingering and selfies. That design brief matters for any brand selling a wearable people must try on.

  • 01Meta designed its Meta Lab pop-ups around dwell time and photo-taking, with coffee stations and full-length mirrors; its creative director told The Wall Street Journal the company wants visitors to bring friends and stay a while rather than move through quickly.
  • 02For brands launching a wearable that shoppers need to see on their own face, Meta’s planned store expansion is a real-world reference point for solving the try-on problem.
  • 03The signal to watch is whether the new Meta Lab locations keep the pop-up format the Journal described or shift toward longer-term leases.

Sep 17, 2026

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