Softing

Skilled trades are facing accelerating retirements, rising customer expectations, and rapid advances in AI—putting the field service industry at a critical inflection point. Industry estimates suggest millions of frontline roles could go unfilled over the next decade, even as technology promises to automate more tasks than ever before. The stakes are high: decisions made now…

The hospitality industry is in the middle of a structural shift toward commercial leadership. Titles like “commercial leader” and “commercial strategy” have gone from buzzwords to necessities as hotels face tighter margins, rising distribution costs, and increasingly fragmented demand. Post-pandemic recovery, accelerated digital marketing spend, and a surge in new supply have forced owners…

For years, management best practices emphasized uniformity: standard processes, standardized expectations, and treating everyone the same in the name of fairness. But today’s workforce looks very different than it did in the late 1990s and early 2000s. With multi-generational teams, shifting attitudes toward work-life balance, and an increased focus on emotional intelligence, leaders are…

Corporate giving is increasingly viewed as part of local economic infrastructure—not discretionary generosity. In the U.S., 13.7% of households experienced food insecurity in 2024, impacting millions of working families and signaling stress within regional labor markets. As cost-of-living pressures persist and metro regions like North Texas continue to grow rapidly, business leaders are reassessing…