Skip to content
‹ Back to IndustriesProfessional AV

Fiberside Chat: A Model Is Key for Present and Future Understanding of Your Network

It may sound simple, but it’s something many telecommunications companies forget when modeling their network: It’s easier to plan if you have a deep understanding of what the current overview looks like. Too many telcos may not understand exactly where they have fiber, how close or far it is from their potential customers or…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share
Fiberside Chat: A Model Is Key for Present and Future Understanding of Your Network

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

It may sound simple, but it’s something many telecommunications companies forget when modeling their network: It’s easier to plan if you have a deep understanding of what the current overview looks like.

Too many telcos may not understand exactly where they have fiber, how close or far it is from their potential customers or how much they would have to connect when evaluating a potential merger and acquisition.

“I think most people understand that today, but some of the people just starting out are looking so much at the right now and not really at the future of what they’re going to do,” said Tommy Siniard, Chief Technical Officer at 3-GIS.

Having the data on exactly what your network looks like can also have big benefits, whether it’s reporting to local authorities, dealing with taxes or even showing places where inefficiencies can be cut and costs can be reduced by eliminating redundancies.

“It’s important to keep in mind that this data, from a financial perspective, can be used for both reducing costs and also growing your network and revenue generation,” said Greg Connors, 3-GIS’ Technical Product Manager.

The best way to achieve some of those goals is to make sure there are open lines of communication between the people managing the fiber network and those in the office.

“In order to get the true value of the data from a financial and reporting perspective, it’s important to understand connectivity both from the outside network, between the buildings, inside the buildings, all the way to the intelligent electronics, which is where the circuits ride,” Conors said. “So, understand down to the level where you could say, this is where these circuits are riding through these fibers through this part of the city.

“That’s challenging, but that’s really where you get the most value out of your physical network and logical combined data.”

Be sure to subscribe to our industry publication for the latest news, videos, and podcasts in the Software & Technology Industry.

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

JBL 3 Series MkIII monitors add VESA-pattern inserts for wall and ceiling installs

JBL 3 Series MkIII monitors add VESA-pattern inserts for wall and ceiling installs

JBL Professional's 3 Series MkIII monitors add eight VESA-pattern mounting points and a subwoofer that defers to external bass management. That combination makes a desktop monitor line practical for wall, ceiling and immersive rooms. North America ships January 7, 2027.

  • 01Eight M4 VESA-pattern inserts support wall, ceiling and arm mounting, making surround and overhead layouts a more practical option for the 3 Series MkIII.
  • 02The 310S MkIII subwoofer's external crossover bypass decides who owns bass management, and that choice belongs in the room design before anything is ordered.
  • 03North American availability starts January 7, 2027, more than two months after Asia-Pacific and EMEA, so Q1 installs specified now carry a delivery date with them.

Nov 13, 2026

How Bose’s MA3 micro array uses splay to avoid ceiling reflections

How Bose’s MA3 micro array uses splay to avoid ceiling reflections

Bose Professional introduced the MA3 Micro Array, a passive modular micro line array whose 3.5 kg modules can be splayed to keep energy off reflective ceilings. The design work shifts to the integrator: splay angles, amplifier loading/protection and Bose’s recommended 70 Hz high-pass filter are key choices. Bose lists houses of worship, multipurpose rooms, corporate spaces and education/government venues among its targets.

  • 01Each MA3 module covers just 5° vertically, so the angles set between boxes become the main control for keeping sound off reflective ceilings in reverberant rooms.
  • 02For a head-to-head spec review, ask for high-frequency vertical off-axis data: the MA3 and Martin Audio O-Line share 100° × 5° nominal coverage but use very different tweeter designs.

Nov 11, 2026

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA’s MRaaS spans design, support and recycling across the room lifecycle

NTT DATA's Meeting Room as a Service brings room design, procurement, monitoring, support, refresh and recycling together under one model. Its Aon project in Brazil tripled videoconferencing capacity and lifted client meetings 50% over two years.

  • 01When a room fails, people tend to move rather than report it, so service desk tickets often miss the rooms that are actually broken. Centralized monitoring targets that gap.
  • 02Aon’s Brazil project tripled videoconferencing capacity and raised client meetings 50% over two years. It’s a vendor-reported reference point buyers can use when asking providers for comparable results.
  • 03The case for one lifecycle contract is strongest where each country picked its own vendors and integrators. A company that only needs utilization data can buy room analytics software without handing over the whole lifecycle.

Nov 11, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512