Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Artificial Intelligence Can’t Replace the Human Element in Entertainment. Or Can it?

The rise of generative artificial intelligence (AI) has captivated the business world like never before, and the entertainment industry is no exception. Recognizing the need for clarity amidst the hype, Variety Intelligence Platform presents “Generative AI & Entertainment,” a special report aimed at deciphering the potential of this groundbreaking technology. From ChatGPT to lesser-known software,…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Rikki Lee Travolta · AiEntertainmentHollywood
Share

Key takeaways

01

The rise of generative artificial intelligence (AI) has captivated the business world like never before, and the entertainment industry is no exception.

02

Recognizing the need for clarity amidst the hype, Variety Intelligence Platform presents “Generative AI & Entertainment,” a special report aimed at deciphering the potential of this groundbreaking technology.

03

From ChatGPT to lesser-known software,…

Get featured

Want MarketScale to feature Software & Technology?

Book a 15-minute demo and we'll map your Software & Technology expertise to the content buyers are searching for.

Book a demo

The rise of generative artificial intelligence (AI) has captivated the business world like never before, and the entertainment industry is no exception. Recognizing the need for clarity amidst the hype, Variety Intelligence Platform presents “Generative AI & Entertainment,” a special report aimed at deciphering the potential of this groundbreaking technology.

From ChatGPT to lesser-known software, this report delves into how generative AI can transform the realms of film, TV, music, and gaming. With the media industry projected to lead AI spending growth, careful planning becomes crucial. This report offers industry professionals comprehensive insights to ensure wise investment decisions.

The report addresses thought-provoking questions: Will machines replace screenwriters in Hollywood? Can generative AI enhance artists’ creativity and productivity? It builds upon its predecessor from October 2020, delivering an essential read for industry experts at all levels.

As we embark on this deep dive into AI’s impact on entertainment, anticipate further explorations throughout 2023. Given the magnitude and significance of this subject, this is only the beginning of reports compiled on the performance of AI. So keep an eye out for more information about the transformative power of generative AI in the entertainment business.

Rikki Lee Travolta, a television producer, award-winning screenwriter, and Creative Executive of The Polish Cooking Show, looks at AI as a potential benefit – but believes there are certain elements to production that remain unproven by artificial intelligence.

Rikki’s Thoughts: 

“AI technology is undeniably real and holds tremendous potential for the film and television industry. Throughout history, technology has consistently provided significant benefits, and the same applies here. However, the crucial factor lies in its correct utilization. While AI-generated content can reach impressive levels of quality, it is essential to never overlook the human element.

Writers, producers, and real individuals contribute a touch of magic to the creative process. While AI can certainly produce good results, there is a lingering question of whether it can truly capture that elusive magic.”

Article written by Gabrielle Bejarano

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

Rikki Lee Travolta
Rikki Lee TravoltaTelevision Producer and Creative Executive

Rikki Lee Travolta is an accomplished entertainment executive with a career spanning the realms of television, radio, theatre, music, film, and publishing. His journey began as a performer and gradually evolved into a passion for marketing. This fusion of talents led him to become a spokesperson and the head of public relations for several multimillion-dollar brand names. Subsequently, Rikki returned to his roots in entertainment, ultimately emerging as a successful producer. His reputation as an outside-the-box thinker and a visionary leader is well-established. On the business front, Rikki is known for delivering compelling, integrated strategies and executing them with precision, particularly in high-level C-Suite interactions. His talents encompass series and film development, production, marketing, scriptwriting, casting, talent relations, and securing funding. Additionally, Rikki possesses diverse skill sets, including communications, film and television product placement, search engine optimization (SEO), advertising, direct response, and social media management. His unique ability to harmonize both creative and analytical thinking, coupled with his adaptability as an independent or team player, defines his remarkable career. Notable projects include collaborations with esteemed entities such as A&M Records, BMG/Zoo Entertainment, PBS, and many others, highlighting Rikki Lee Travolta's enduring impact in the entertainment industry.

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

AI investment is reshaping the U.S. startup market, and the best employers are proving it

AI investment is reshaping the U.S. startup market, and the best employers are proving it

U.S. startups are increasingly dominating global venture funding, with a significant rise in their share from 56% to 64% in 2025. AI is a major driver of this growth, attracting $211 billion in investment. This trend highlights the key role of AI in reshaping the competitive landscape of startup markets.

  • 01U.S. startups captured 64% of global venture funding in 2025.
  • 02AI attracted $211 billion in investment in 2025.
  • 03There is a growing trend of AI reshaping the U.S. startup market.

Aug 14, 2026

SpaceX revenue nearly doubled as Starlink and AI businesses surge, but the spending is far from over

SpaceX revenue nearly doubled as Starlink and AI businesses surge, but the spending is far from over

SpaceX has announced financial results showing nearly doubled revenue, driven by the success of Starlink and its AI ventures. Despite strong earnings, the company is expected to continue significant spending as part of its ongoing investment cycle.

  • 01SpaceX's revenue has nearly doubled, largely due to the success of Starlink and AI-related business.
  • 02The company's executives have indicated that the investment cycle is still increasing and significant spending is expected to continue.
  • 03SpaceX's growth is fueled by its innovative approach in both satellite internet and artificial intelligence sectors.

Aug 14, 2026

Bending Spoons acquires Airtable at 2.7x ARR, an 89% collapse from its 2021 peak valuation

Bending Spoons acquires Airtable at 2.7x ARR, an 89% collapse from its 2021 peak valuation

Bending Spoons has purchased Airtable for $1.29 billion, with the valuation showing a significant drop from Airtable's $11.7 billion peak in 2021. This acquisition reflects the challenges and changes within the B2B SaaS industry. B2B SaaS operators may need to adjust expectations and strategies in light of evolving market conditions.

  • 01Bending Spoons acquired Airtable at an enterprise value of $1.29 billion.
  • 02Airtable's current valuation represents an 89% drop from its peak valuation in 2021.
  • 03The acquisition sends a signal about changing conditions in the B2B SaaS market.

Aug 14, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Rikki Lee Travolta
Rikki Lee Travolta

Television Producer and Creative Executive

Rikki Lee Travolta is an accomplished entertainment executive with a career spanning the realms of television, radio, theatre, music, film, and publishing. His journey began as a performer and gradually evolved into a passion for marketing. This fusion of talents led him to become a spokesperson and the head of public relations for several multimillion-dollar brand names. Subsequently, Rikki returned to his roots in entertainment, ultimately emerging as a successful producer. His reputation as an outside-the-box thinker and a visionary leader is well-established. On the business front, Rikki is known for delivering compelling, integrated strategies and executing them with precision, particularly in high-level C-Suite interactions. His talents encompass series and film development, production, marketing, scriptwriting, casting, talent relations, and securing funding. Additionally, Rikki possesses diverse skill sets, including communications, film and television product placement, search engine optimization (SEO), advertising, direct response, and social media management. His unique ability to harmonize both creative and analytical thinking, coupled with his adaptability as an independent or team player, defines his remarkable career. Notable projects include collaborations with esteemed entities such as A&M Records, BMG/Zoo Entertainment, PBS, and many others, highlighting Rikki Lee Travolta's enduring impact in the entertainment industry.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512