Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Artificial Intelligence Can’t Replace the Human Element in Entertainment. Or Can it?

The rise of generative artificial intelligence (AI) has captivated the business world like never before, and the entertainment industry is no exception. Recognizing the need for clarity amidst the hype, Variety Intelligence Platform presents “Generative AI & Entertainment,” a special report aimed at deciphering the potential of this groundbreaking technology. From ChatGPT to lesser-known software,…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Rikki Lee Travolta · AiEntertainmentHollywood
Share

Key takeaways

01

The rise of generative artificial intelligence (AI) has captivated the business world like never before, and the entertainment industry is no exception.

02

Recognizing the need for clarity amidst the hype, Variety Intelligence Platform presents “Generative AI & Entertainment,” a special report aimed at deciphering the potential of this groundbreaking technology.

03

From ChatGPT to lesser-known software,…

The rise of generative artificial intelligence (AI) has captivated the business world like never before, and the entertainment industry is no exception. Recognizing the need for clarity amidst the hype, Variety Intelligence Platform presents “Generative AI & Entertainment,” a special report aimed at deciphering the potential of this groundbreaking technology.

From ChatGPT to lesser-known software, this report delves into how generative AI can transform the realms of film, TV, music, and gaming. With the media industry projected to lead AI spending growth, careful planning becomes crucial. This report offers industry professionals comprehensive insights to ensure wise investment decisions.

The report addresses thought-provoking questions: Will machines replace screenwriters in Hollywood? Can generative AI enhance artists’ creativity and productivity? It builds upon its predecessor from October 2020, delivering an essential read for industry experts at all levels.

As we embark on this deep dive into AI’s impact on entertainment, anticipate further explorations throughout 2023. Given the magnitude and significance of this subject, this is only the beginning of reports compiled on the performance of AI. So keep an eye out for more information about the transformative power of generative AI in the entertainment business.

Rikki Lee Travolta, a television producer, award-winning screenwriter, and Creative Executive of The Polish Cooking Show, looks at AI as a potential benefit – but believes there are certain elements to production that remain unproven by artificial intelligence.

Rikki’s Thoughts: 

“AI technology is undeniably real and holds tremendous potential for the film and television industry. Throughout history, technology has consistently provided significant benefits, and the same applies here. However, the crucial factor lies in its correct utilization. While AI-generated content can reach impressive levels of quality, it is essential to never overlook the human element.

Writers, producers, and real individuals contribute a touch of magic to the creative process. While AI can certainly produce good results, there is a lingering question of whether it can truly capture that elusive magic.”

Article written by Gabrielle Bejarano

About the author

Rikki Lee Travolta
Rikki Lee TravoltaTelevision Producer and Creative Executive

Rikki Lee Travolta is an accomplished entertainment executive with a career spanning the realms of television, radio, theatre, music, film, and publishing. His journey began as a performer and gradually evolved into a passion for marketing. This fusion of talents led him to become a spokesperson and the head of public relations for several multimillion-dollar brand names. Subsequently, Rikki returned to his roots in entertainment, ultimately emerging as a successful producer. His reputation as an outside-the-box thinker and a visionary leader is well-established. On the business front, Rikki is known for delivering compelling, integrated strategies and executing them with precision, particularly in high-level C-Suite interactions. His talents encompass series and film development, production, marketing, scriptwriting, casting, talent relations, and securing funding. Additionally, Rikki possesses diverse skill sets, including communications, film and television product placement, search engine optimization (SEO), advertising, direct response, and social media management. His unique ability to harmonize both creative and analytical thinking, coupled with his adaptability as an independent or team player, defines his remarkable career. Notable projects include collaborations with esteemed entities such as A&M Records, BMG/Zoo Entertainment, PBS, and many others, highlighting Rikki Lee Travolta's enduring impact in the entertainment industry.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Imagine publishing your whole team.

This article was produced through MarketScale. Create a free workspace and turn your own team's Software & Technology expertise into the articles, video, and social content B2B marketing buyers in your industry are searching for. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Salesforce pledges $1 billion to Switzerland as Agentforce moves from pilot to production

Salesforce pledges $1 billion to Switzerland as Agentforce moves from pilot to production

Salesforce is dedicating $1 billion over five years to further its operations and projects in Switzerland. This significant investment supports the expansion of its Agentforce platform, which is already operational in various sectors like healthcare, retail, agriculture, and events. The move from pilot to a full production platform indicates Salesforce's commitment to strengthening its presence in the region.

  • 01Salesforce is investing $1 billion in Switzerland over five years.
  • 02The Agentforce platform has transitioned from pilot phase to full production.
  • 03Agentforce is already utilized at scale in sectors including healthcare and retail.

Jul 27, 2026

Agentic procurement doesn't build a leaner finance team: it builds a different one

Agentic procurement doesn't build a leaner finance team: it builds a different one

The ongoing question for finance leaders is how AI is truly impacting their teams. Despite many claims of transformation, the real change brought by automation tools remains limited. Finance teams are discovering that AI doesn't necessarily streamline operations but requires a different organizational approach.

  • 01AI's transformative impact on finance teams is often overstated.
  • 02Automation tools have not yet revolutionized finance operations.
  • 03A shift in organizational strategy is necessary to leverage AI effectively.

Jul 27, 2026

Chinese AI models now handle nearly a third of enterprise tokens at one-tenth the cost of US rivals

Chinese AI models now handle nearly a third of enterprise tokens at one-tenth the cost of US rivals

Chinese AI models now manage nearly a third of enterprise tokens, achieving this at one-tenth the cost of their U.S. counterparts. Companies like DeepSeek, Z.ai, and ByteDance are rapidly capturing production workloads. The significant price advantage is a major driver behind this shift towards Chinese AI solutions.

  • 01Chinese AI models handle nearly a third of enterprise tokens.
  • 02These models operate at one-tenth the cost of US competitors.
  • 03DeepSeek, Z.ai, and ByteDance are significant players in this market shift.

Jul 27, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

Rikki Lee Travolta
Rikki Lee Travolta

Television Producer and Creative Executive

Rikki Lee Travolta is an accomplished entertainment executive with a career spanning the realms of television, radio, theatre, music, film, and publishing. His journey began as a performer and gradually evolved into a passion for marketing. This fusion of talents led him to become a spokesperson and the head of public relations for several multimillion-dollar brand names. Subsequently, Rikki returned to his roots in entertainment, ultimately emerging as a successful producer. His reputation as an outside-the-box thinker and a visionary leader is well-established. On the business front, Rikki is known for delivering compelling, integrated strategies and executing them with precision, particularly in high-level C-Suite interactions. His talents encompass series and film development, production, marketing, scriptwriting, casting, talent relations, and securing funding. Additionally, Rikki possesses diverse skill sets, including communications, film and television product placement, search engine optimization (SEO), advertising, direct response, and social media management. His unique ability to harmonize both creative and analytical thinking, coupled with his adaptability as an independent or team player, defines his remarkable career. Notable projects include collaborations with esteemed entities such as A&M Records, BMG/Zoo Entertainment, PBS, and many others, highlighting Rikki Lee Travolta's enduring impact in the entertainment industry.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512