Bose Audio-Focused AR Tech

Bose, a high-end technology company, is interested in the augmented reality (AR) business but in a different way than other companies involved in this tech segment. 

For example, most of the AR industry is concentrated on a visual product, but Bose goes a step further and includes sound along with vision in their product development. 

They are providing $50 million in funds to startups who can help them build this new platform. Bose’s strength, focus and history revolves around audio, and many of their audio apps can be added to their new visual products now being developed. 

The company’s first prototypes are Bluetooth-compatible glasses that use visual and audio information captured by the glasses, and can be controlled by voice commands, and head and touch gestures. Sensors in the glasses integrate with IOS or Android devices to track location and motion in application built into the wearables. 

Bose has invested in companies specializing in novel wearable technology including Embr Labs, Qleek and Vesper. MIT’s Media Lab and the NYU Future Reality Lab are also working on prototypes.

Follow us on social media for the latest updates in B2B!

Image

Latest

Adrienne Mageors
Allowing Purpose to Lead: Adrienne Mageors on Building a Career Grounded in Inclusion and Community Impact
November 12, 2025

Sometimes, purpose finds you when you least expect it. For Adrienne Mageors, it came in the form of a question she couldn’t ignore—one that pulled her out of corporate marketing and into a life of service and inclusion. What began as a career pivot became something bigger: a mission to build spaces where every…

Read More
college
The New Playbook for College ROI: Podium Education’s Scalable Model for Real-World Learning
November 12, 2025

The debate around the return on investment (ROI) of a four-year degree has reached a fever pitch. As tuition costs rise and employers question the value of traditional credentials, higher education leaders are rethinking how to make college more career-relevant. Experiential learning—work-based and project-based education embedded within curricula—is emerging as one of the most promising…

Read More
Trades
Heating Up the HVAC Industry: Closing the Gaps in Mentorship, Training, and Trust with Joshua Griffin
November 11, 2025

A rapidly changing HVAC industry is being shaped by refrigerant shortages, a deepening labor gap, and shifting expectations from homeowners. With refrigerant regulations evolving and long-trusted standards like R410A being phased out, contractors and technicians are navigating not only technical complexity, but also a growing need to rebuild trust and transparency with customers. The…

Read More
talent solutions
Redefining Talent Solutions in the AI Era: Soft Skills, Purpose, and Flexibility at the Center of Career Growth
November 11, 2025

As careers become less linear and more purpose-driven, workers are increasingly drawn to environments that value adaptability, culture fit, and soft skills for career growth. These capabilities are proving just as critical as technical expertise, especially as AI, remote work, and flexible paths reshape the labor market. According to McKinsey, 70 percent of workers…

Read More