Bose Audio-Focused AR Tech

Bose, a high-end technology company, is interested in the augmented reality (AR) business but in a different way than other companies involved in this tech segment. 

For example, most of the AR industry is concentrated on a visual product, but Bose goes a step further and includes sound along with vision in their product development. 

They are providing $50 million in funds to startups who can help them build this new platform. Bose’s strength, focus and history revolves around audio, and many of their audio apps can be added to their new visual products now being developed. 

The company’s first prototypes are Bluetooth-compatible glasses that use visual and audio information captured by the glasses, and can be controlled by voice commands, and head and touch gestures. Sensors in the glasses integrate with IOS or Android devices to track location and motion in application built into the wearables. 

Bose has invested in companies specializing in novel wearable technology including Embr Labs, Qleek and Vesper. MIT’s Media Lab and the NYU Future Reality Lab are also working on prototypes.

Follow us on social media for the latest updates in B2B!

Image

Latest

private credit
Alts Innovators: AllianceBernstein’s Brent Humphries and Marc Cooper on Private Credit
November 17, 2025

Private credit has become one of the most significant shifts in modern finance—quietly but rapidly reshaping how private companies access capital. Over the last decade, assets under management in the space have surged from roughly $500 billion to about $2 trillion, fueled by post-crisis regulation, a growing appetite for yield, and the rise of…

Read More
micro internships
The Job Dating Model: How Micro Internships Build Talent, Enable Smarter Hiring, and Boost Campus Impact
November 17, 2025

Experiential learning is surging in relevance. Employers are finding it harder than ever to evaluate early-career talent, while students are graduating into a labor market where more than half—about 52%—end up in roles that don’t require their degree. That disconnect is prompting colleges to reimagine how they equip students for meaningful career entry. Meanwhile,…

Read More
Bouvet
Chasing Radio’s Rarest Signal: Meet Donato IK2EGL and the Bold Expedition to Earth’s Most Isolated Outpost
November 15, 2025

Few destinations stir the imagination of radio amateurs quite like Bouvet Island—a windswept, ice-covered outpost in the South Atlantic Ocean and one of the most remote places on Earth. Reaching it demands months of planning, rugged endurance, and a willingness to face conditions that few humans ever experience. For the dedicated team behind this expedition,…

Read More
Baker Tilly
Baker Tilly Bridges Cultures and Markets to Power U.S.–China Business Growth
November 14, 2025

Baker Tilly’s U.S.–based China practice supports Chinese enterprises operating in the United States as well as U.S. companies with Chinese-heritage leadership. Team members such as Beverly Bian, Terry Dickens, and Lucy Ni work with clients ranging from early-stage ventures to major multinational organizations navigating cross-border growth. The practice distinguishes itself through its bilingual capabilities…

Read More