Businesses That Ignore ChatGPT Could Find Themselves Left in the Dust

 

Recently, OpenAI’s Natural Language Processing tool ChatGPT went viral for all the right (and wrong) reasons. On one hand, it’s giving users a seemingly-limitless array of use cases for creative, academic, and business-use language generation. On the other hand, ChatGPT is taking students’ tests; the tool passed a core MBA exam at the University of Pennsylvania’s Wharton School of Business.

This has, understandably, led to concerns around the ethics of using AI tools and the possibility of powerful language generation tools like ChatGPT putting people out of work. But before business professionals get worried, remember that tools like ChatGPT are only as good as their users. They still need humans to ask the right questions — before probing and critically analyzing the answers.

Does ChatGPT have the power to revolutionize the way we work for the better? As of now, it’s capable of generating ideas for marketing campaigns, writing complex code, creating chatbots that engage with customers, generating leads, and even responding to DMs and messages on Instagram. Even if there are valid concerns about the tools accuracy, if businesses engage with it as a tool that’s still sorting out its own kinks, businesses could find that its efficiencies outweigh its early issues. If the number of users registered on the platform is any indication, adoption of ChatGPT isn’t slowing down. Like most cutting-edge technologies, early adopters benefit the most in the long-run; if businesses don’t start weighing how ChatGPT could support their operations, by the time they do implement the tool, it could be too late to make a competitive difference.

David Boyle, co-author of PROMPT, a “practical guide to brand growth using ChatGPT,” is convinced of ChatGPT’s utility in business settings, but still urges caution when using the tool.

David’s Thoughts

“The biggest lesson for ChatGPT is to start with a very clear view of what it is you are trying to do. Don’t ask what it can do. Don’t start there. Start with your life. Say, what am I struggling with? I hate writing proposals. So that’s the first place I start to work out how to use ChatGPT to help me.

And it helps amazingly once you work it out! Start with a pain point, like a job you are trying to do, and then work out how to use ChatGPT to help you to do that job.

The biggest risk I see is that companies do not embrace AI. Just imagine your competitors who are better, faster, and cheaper. I think AI like ChatGPT is like an electric bike for the mind. You still have to pedal. You have to do some work. It’s not free, but you can embark on longer journeys. So, the biggest threat I see is not embracing it when everybody else will. It’s a superpower. It’s an electric bike for the mind. It’s a 20 or 30% productivity saver, minimum!

I think it’s important for business leaders to use it in the right way. Don’t rely completely on AI. Always use human judgment, expertise, and experience to kickstart the process, to pick the task, to pick the prompts, and to craft them. The first round of output is never what you want to go with. You always want to use judgment to say, ‘huh, let me change that!’”

Follow us on social media for the latest updates in B2B!

Image

Latest

Class 8 trucks
Driving the Future at ACT Expo: Windrose Showcases Its Purpose-Built Electric Class 8 Trucks
July 1, 2025

At the ACT Expo, Hammer Down host Mike Bush dives deeper into the future of freight with a hands-on look at Windrose Technology’s electric Class 8 trucks. Joined by Joseph Jaramillo, Driver Supervisor at Talon Logistics, Mike takes a test drive to experience the smooth ride, dual digital displays, and unique features—like advanced regen modes and a…

Read More
ball valve
Zero-Friction Flow: Trillium Launches the Red Point® Non-Contact Rising Stem Ball Valve to Cut Downtime, Boost Safety, and Perform in Demanding Applications
June 30, 2025

Join host Michelle Dawn Mooney for this special episode of FlowCast by Trillium Flow Technologies, as she sits down with Fred Jansen, General Manager of Trillium’s Netherlands facility, and Pepijn Esman, Engineering Manager for Red Point, to unveil the non-contact Rising Stem Ball Valve (RSBV)—a breakthrough engineered for extreme-service applications across oil &…

Read More
student success
The AI-Powered Edge in Education: How LearningClues Is Enabling Student Success with Co-founder and CEO Dr. Perry Samson
June 30, 2025

As AI continues to reshape education, institutions face a growing challenge in ensuring students succeed without compromising engagement or integrity. Today’s college students are often juggling jobs, family, and coursework, leading to limited study time and increased dropout risk. According to the National Center for Education Statistics, 40% of full-time undergraduates and 74% of…

Read More
AI Strategist
Why Enterprises Need an AI Strategist and Why It Should Be a Marketer
June 30, 2025

In this episode of The Marketing AI SparkCast, Aby Varma, founder of Spark Novus, a leading consultancy that partners with marketing leaders to adopt and scale AI responsibly and strategically, talks with Nicola Smith, Senior AI Programs Advisor at Southwest Airlines. They explore how enterprises can move beyond tool experimentation to embed AI into…

Read More