How to Cultivate a Healthy Company Culture with Kristen Sudela of Active Network

 

While companies succeed and fail with their product, today a healthy company can be sustained on a positive internal culture. This mindset and attitude can permeate a corporation, even one with multiple locations, and drive it to commercial success.

Kristen Sudela spends her days developing and fostering a healthy company culture and knows that there is a big difference between having a corporate culture and actually acting on one.

Sudela, Employee Engagement Program Manager at Active Network, knows that authenticity is an important aspect of building an effective employee engagement program.

“You have to be authentic,” she contended. “You can’t just say ‘here’s what we’re about,’ and not live that mission.”

This authenticity does not transfer from one company to another, and Sudela says quality leadership is key to finding each individual company’s unique culture.

“Culture really does come down to the people and from the top-down type of aspect,” she said. “Having people on the same page culturally, having people really understand what culture is.”

Evangelizing an employee base to advocate on the company’s behalf is among the most powerful ways to grow a company in today’s landscape, and culture is at the core of this. However, imposing a culture for culture’s sake can have detrimental effects. Sudela pointed out that a ‘fake’ corporate culture can actually hinder a company’s ability to recruit.

Dallas-based Active is a software company that enables employee activity and overall strives to make the world a more active place. The company bases its programming on the Transtheoretical Model for Behavioral Change, which allows Active to connect with employees of all levels and offer approachable, yet challenging growth options for clients.

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI in content marketing
Generative AI in Content Marketing: Why Creativity & Authenticity Will Make it Work
July 11, 2024

Will 2024 be known as the year AI made waves in content marketing? It sure seems so, with recent AI-driven ads from Toys R Us and Under Armour generating significant buzz online. Not just this: Despite having no official ties to the brand, a mock Volvo ad created entirely by AI has also gone…

Read More
Hiring Made Human: Hiring When You’re a Start-Up
July 11, 2024

The challenges of hiring for a startup have become more pronounced these days than ever. With technological advancements and evolving market demands, startups must be agile and strategic in their hiring practices to ensure success. According to some studies, nearly 90 percent of startups fail, with a significant factor being the inability to attract…

Read More
Focus on the Customer
Fifth Inning – Focus on the Customer
July 11, 2024

In a compelling narrative by Jesse Cole, the Savannah Bananas, a baseball team known for its unconventional approach, has declared advertising dead. Cole emphatically asserts that while advertising may attract customers, it is the fan experience that fosters lasting loyalty. In a bold move, the Savannah Bananas have eliminated all forms of advertising at…

Read More
Dr. Mark Manera talks Trucking Industry
The Trucking Industry Needs a Fitness Overhaul to Jumpstart a Trucking Health Revolution
July 11, 2024

With the trucking industry seeing many changes that prioritize efficiency and productivity, the health of truck drivers has increasingly peaked as a critical concern. With life expectancies for truck drivers averaging 16 years less than the general population, there is an urgent need to address health issues within the industry. Recent initiatives, like the…

Read More