Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Creating the Proper Alignment Between OT and IT

IT and OT. They didn’t always play nicely in the sandbox together, but times change, and so too the technology world. With the convergence of IT and OT becoming more normalized, companies must properly align their informational and operational technology systems. Barry Turner, Technical Business Development Manager at Red Lion, knows both worlds, and he…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · It and Ot SolutionsIt SecurityNetwork SecurityNetworking Solutions
Share

Key takeaways

01

They didn’t always play nicely in the sandbox together, but times change, and so too the technology world.

02

With the convergence of IT and OT becoming more normalized, companies must properly align their informational and operational technology systems.

03

Barry Turner, Technical Business Development Manager at Red Lion, knows both worlds, and he…

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

IT and OT. They didn’t always play nicely in the sandbox together, but times change, and so too the technology world. With the convergence of IT and OT becoming more normalized, companies must properly align their informational and operational technology systems. Barry Turner, Technical Business Development Manager at Red Lion, knows both worlds, and he climbed back into the Lion’s Den to take about alignment strategy with Tyler Kern.

Security priorities are the main culprit behind these alignment issues. Simply, IT and OT traditionally have misaligned priorities. “The OT is behind doing the application work, making it as efficient as possible whereas the IT department is responsible for maximum security,” Turner said. “So, many times making it work and maximum security are conflicting with one another. Their priorities tend to be misaligned.”

To make alignment possible, OT needs to implement some of ITs successful strategies such as defense in depth. This technique adds multiple layers of protection to a network or application from attack. “Many times, these layers of protection will come in the form of B-LANs, firewalls, access control, things like that,” Turner said. These layers provide that overall increased security.

But with increased security, could slowdowns occur? That is the concern for OT systems. “We don’t want to jeopardize the uptime of the application,” Turner said. “Getting this very critical piece right is all about education and communication. The IT department has been in the cybersecurity battle for a few more years than the OT. It is a good idea to learn from that experience and build on it.” Managed switches can help with convergence issues to build a future state of industrial networks that 5G and web3 will require. 

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

System integrators decide whether factory tech pays off, Smart Industry argues

System integrators decide whether factory tech pays off, Smart Industry argues

Smart Industry's Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing operations and workflows. Its summer coverage on upskilling, institutional knowledge and a Deloitte and Manufacturing Institute technician report points the same way. The payoff sits in the integration budget.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have deployed digital twins and 42% plan to, so most of the integration work in that market is still ahead, not behind.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

ChatGPT ads now invite consumers to chat directly with brands like Wayfair

ChatGPT ads now invite consumers to chat directly with brands like Wayfair

OpenAI is now running ChatGPT ads that invite users to open a chat with the advertiser, with Wayfair among the first brands spotted using the format, Ad Age reports. Advertisers still receive only aggregated impressions and clicks. For retailers, the media buy now comes with a conversation to staff, while OpenAI's Plus, Pro, Business and Enterprise tiers stay ad-free.

  • 01A ChatGPT ad that ends in a brand chat turns a media buy into a staffing and automation question: something on the retailer's side has to answer the shopper.
  • 02Advertisers get aggregated impressions and clicks only; the conversational intent that triggered the ad stays inside OpenAI, so attribution will be coarser than keyword-level search data.
  • 03Ads run only on ChatGPT's free and $8 Go tiers. Plus, Pro, Business and Enterprise plans are excluded, so licensed company workspaces should not see them if that policy holds.

Sep 18, 2026

Only 6% of companies get value from AI, Forbes reports

Only 6% of companies get value from AI, Forbes reports

Forbes' enterprise AI coverage as of Sept. 16 includes a John Koetsier piece reporting only 6% of companies get value from AI. Its curated highlights say enterprises are moving to a mix of frontier, open and specialized models, with attention shifting to governance and security. Gartner's 2028 forecasts point the same way.

  • 01A 6% value rate, as reported by Forbes, is a usable benchmark: any enterprise that can show a measured return on an AI deployment is already in a small minority.
  • 02Gartner's 2025 baseline has specialized generative AI models at $1.1 billion of $14.2 billion in model spending, yet it forecasts they will be more than half of what enterprises use by 2028; architectures that cannot route work across several models will fight that shift.
  • 03The sharper question for a platform contract now is who owns AI governance and security, since Gartner's keynote called for a dedicated AI leader and MIT Sloan Management Review lists ownership of data and AI as an unresolved 2026 issue.

Sep 17, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512