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Applied Digital Strengthens Community Relations through Innovative Data Center Practices

Applied Digital prioritizes community relations by integrating deeply with rural communities. Their data center practices focus on economic revitalization and local investment. This approach benefits both the company and the communities they operate in.

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By Software And Technology · Applied DigitalCommunity RelationsData Center PracticesData Centers
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Key takeaways

01

Applied Digital focuses on community integration in rural areas.

02

Their data centers contribute to economic revitalization.

03

Prioritizing local investment benefits both the company and the community.

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As Applied Digital continues to expand its footprint across rural America, its commitment to integrating with and revitalizing local communities stands out. The company's unique approach to building and operating data centers brings advanced technology to these areas while stimulating local economies and fostering community development.

How does Applied Digital ensure seamless integration and positive impact in the rural communities where it operates?

Nick Phillips, the EVP of Operations and Public Affairs at Applied Digital, provides an overview of Applied Digital's community engagement strategies. His analysis highlights several key aspects of its approach:

Innovative Community Engagement: Applied Digital begins its relationship with new communities through town hall meetings, where it transparently discusses its plans and gather feedback from local stakeholders. This openness helps build trust and dispel any initial skepticism.

Economic Revitalization: In regions where farming technology has reduced the need for labor, Applied Digital offers high-paying jobs, attracting young people back to these rural areas. This influx of jobs boosts the local economy and supports community cohesion and growth.

In regions where farming technology has reduced the need for labor, Applied Digital offers high-paying jobs, attracting young people back to these rural areas.

Robust Training Programs: Applied Digital transforms local farmers into skilled data center operators through comprehensive training programs. This initiative provides valuable employment opportunities and equips individuals with new skills, fostering long-term career development.

Strategic Location Choices: By situating its data centers near wind farms and solar fields, Applied Digital enhances the efficiency of renewable energy sources. This strategic decision underscores their commitment to sustainability and helps local power generation facilities achieve better returns on investment.

Collaborative Planning: Applied Digital works closely with city council members, county commissioners, and community leaders to ensure their projects align with local needs and future plans. This collaborative approach ensures compatibility and mutual benefits.

Through these strategies, Applied Digital demonstrates how a technology company can successfully integrate into rural communities, driving economic growth and fostering sustainable development.

Applied Digital demonstrates how a technology company can successfully integrate into rural communities, driving economic growth and fostering sustainable development.

This analysis underscores the importance of community relations in the tech industry's expansion into new regions.

Video TranscriptExpand ↓

My name is Nick Phillips. I'm the executive vice president of operations and public affairs here at Applied Digital. Applied Digital is building first of its kind, best in class, very dense data centers. In many cases, very rural locations across the United States. We're doing things that nobody else has ever done before. The great thing about Applied Digital is we've really tried to plug into each of the communities that we work in and work with the community to make sure that we have the things that we and the community both need. So for example, in one of our rural locations right now, we're working heavily on housing and how to get more houses built so that we can bring more workers into the area, which will help restart the community's economy. When we enter a brand new community, we like to get really involved. We come in, we like to work with city council members, county commissioners, neighbors in the community. We try to make sure that as we build things and we understand what's going on inside of the community, we make sure that we're compatible with it. Every time we go into a new community, we start out with a town hall meeting where we show up, we do a little presentation and explain what it is that we're going to do as a business. Most of the time, there's really kind of a disbelief that we're gonna build something so large and so big and employ the number of people that we're going to employ in a community. One of the things that I like to say when I'm talking to people for the first time is we turn corn fields into data centers, and we take farmers and help them become data center operators. And we do that through a very robust internal training program. So we've made it very simple for folks to come in, join our company at the very entry level positions. If they're willing to put in hard work and learn, they can start with very little, maybe even no background experience at all on the technology side, and they can really do well inside of our framework that we've built. There's a few really interesting values that Applied Digital brings to communities. Number one, as farming technology has changed, a lot of the rural communities into which we're moving need less and less workers, so there's less and less job opportunities for younger folks. Applied digital is coming in and bringing high paying jobs. We have an opportunity for people to grow and learn and and work with us, and it's been able to attract folks to move back to these rural communities that they had previously left, which is great for families. It's great for the community to bring people back. So we locate next to lots of wind farms or solar fields. So by putting our facilities next to these power generation facilities, it allows them to operate with a better return on their investment, and they can operate more often. The other reason why we choose to operate in rural locations is because the speed at which we can do things is greater. We get to work with the people who are the decision makers in the community and make sure that what we're building is compatible with what they see for their future. It's really important for companies like Applied Digital to come into communities and try to integrate into those communities. Ultimately, for us, it's all about people. The people who work for us, the people that we're next to, our neighbors, our communities that we're in, it's just vitally important to us to make sure that we're compatible and that we work well together.

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