Digital Threshold Live: Data and Simulation Are Rebuilding the World

Bilal Zuberi, Partner at Lux Capital, has heard a lot of ideas. What separates him from most is how quickly he’s able to separate the truly great and innovative ideas from those trailing a step behind the true leaders.

Zuberi said people are always asking him what’s next, and the answer is that, while he’s 100% sure Lux will be making more investments in exciting companies, he’s 0% sure what they’ll be.

What he can tell us right now is data and simulation are critical pieces to any new technology.

“There was a famous blog post written by Marc Andreessen a few years ago that was called ‘Software is Eating the World’,” Zuberi said. “The idea was that everything that used to be done in hardware is now being done in software, and software is eating up the world. I would say, if software is eating the world, data and simulation is helping rebuild it.”

Yet, while data and simulation are useful tools for many types of companies, Zuberi said none of it matters if what comes out of the process isn’t able to be analyzed in an intelligent manner.

“Typically, you would get a bunch of people, maybe a round table, together, and all the experts will get together. A panel will sit maybe for a month, they will have a whole bunch of meetings, and they will review all the technologies and review all the presentations made by experts,” he said. “And you’ll come up with sort of a best guess plan. I think we may end up with drones attacking us with bombs, but what’s the likelihood of that? I don’t know. OK, let’s not worry about that. Let’s worry about somebody walking in with guns. So, let’s have gun threshold security systems. That’s how decisions get made today. There’s got to be a better way.”

That includes utilizing simulation systems to plot out possibilities and also to use automation to analyze the enormous amounts of data coming in. In the case of Evolv, Zuberi said it’s possible to envision a world in which a security system remembers the user, letting people that regularly trip a traditional metal detector like an implant become known by the technology and able to pass on through.

It’s just one idea of many that can make a more connected, yet safer, world.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

CG Infinity
How CG Infinity Brings Cross-Functional Teams Together to Deliver High-Impact Outcomes
February 1, 2026

CG Infinity’s Salesforce Practice is built around helping organizations move forward together, especially when initiatives span multiple teams with different priorities. The focus is on alignment—bringing the right stakeholders into the conversation early and ensuring decisions are made collaboratively so solutions serve the whole organization, not just one function. That capability is reflected in a…

Read More
Salesforce
When Building Beats Buying: A Smarter Approach to Salesforce Decisions at CG Infinity
February 1, 2026

Salesforce offers a broad ecosystem of tools and integrations, giving organizations flexibility but also introducing constant decisions about when to buy, build, or customize. The strongest strategies apply discipline to those choices, ensuring specific requirements are met without adding unnecessary cost or complexity. That balance is a hallmark of how Mike Reeves, Vice President…

Read More
business
How Thoughtful Experience Design Leads to Better Business Outcomes
February 1, 2026

Salesforce gives organizations the ability to automate marketing, personalize outreach, and manage leads at scale—but those benefits only materialize when complex capabilities are implemented cohesively. Through its Salesforce Practice, CG Infinity brings together Marketing Cloud capabilities—including Email Studio, Automation Studio, and Journey Builder—alongside dynamic content, Cloud Pages, and third-party lead integrations. By designing these…

Read More
client
One Team, Shared Goals: Inside CG Infinity’s Client Philosophy
January 31, 2026

Successful Salesforce initiatives rely on alignment as much as technology. When partners stay focused on delivery rather than shared priorities, projects risk meeting technical requirements without achieving real business success. The strongest outcomes come from teams that treat client priorities as the foundation for every decision. That mindset defines how Meagan Diegelman, Principal at…

Read More