Digital Threshold Live: Data and Simulation Are Rebuilding the World

Bilal Zuberi, Partner at Lux Capital, has heard a lot of ideas. What separates him from most is how quickly he’s able to separate the truly great and innovative ideas from those trailing a step behind the true leaders.

Zuberi said people are always asking him what’s next, and the answer is that, while he’s 100% sure Lux will be making more investments in exciting companies, he’s 0% sure what they’ll be.

What he can tell us right now is data and simulation are critical pieces to any new technology.

“There was a famous blog post written by Marc Andreessen a few years ago that was called ‘Software is Eating the World’,” Zuberi said. “The idea was that everything that used to be done in hardware is now being done in software, and software is eating up the world. I would say, if software is eating the world, data and simulation is helping rebuild it.”

Yet, while data and simulation are useful tools for many types of companies, Zuberi said none of it matters if what comes out of the process isn’t able to be analyzed in an intelligent manner.

“Typically, you would get a bunch of people, maybe a round table, together, and all the experts will get together. A panel will sit maybe for a month, they will have a whole bunch of meetings, and they will review all the technologies and review all the presentations made by experts,” he said. “And you’ll come up with sort of a best guess plan. I think we may end up with drones attacking us with bombs, but what’s the likelihood of that? I don’t know. OK, let’s not worry about that. Let’s worry about somebody walking in with guns. So, let’s have gun threshold security systems. That’s how decisions get made today. There’s got to be a better way.”

That includes utilizing simulation systems to plot out possibilities and also to use automation to analyze the enormous amounts of data coming in. In the case of Evolv, Zuberi said it’s possible to envision a world in which a security system remembers the user, letting people that regularly trip a traditional metal detector like an implant become known by the technology and able to pass on through.

It’s just one idea of many that can make a more connected, yet safer, world.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Rothman Index
The Origin Story of the Rothman Index – Episode 5
January 8, 2026

Hospitals collect enormous amounts of clinical data, yet preventable patient decline remains a persistent challenge. Over the past two decades, hospitals have invested heavily in early warning scores and rapid response infrastructure, but translating data into timely, meaningful action has proven difficult. As clinicians contend with alert fatigue and increasing documentation burden, a more…

Read More
Rothman Index
My Mother and the Story of the Genesis of the Rothman Index – Episode 4
January 8, 2026

Healthcare generates enormous volumes of clinical data, yet making sense of that information in real time remains a challenge. Subtle changes in vitals, labs, and nursing assessments often precede serious events, but when that information is fragmented across the medical record, emerging risk can go unnoticed. The central challenge facing hospitals today is not…

Read More
home
Delivering Moments That Matter: The Art of Joy, Memory, and Meaning at Anthropologie Home
January 8, 2026

These days, ‘home’ means more than just four walls. It’s where people reset, gather, and express who they are—raising the bar for what they expect from the brands that help shape those spaces. Consumers are no longer just buying décor—they’re investing in meaning, memory, and moments that last. Research continues to show that people…

Read More
Texas energy
Small Margins, Big Risks: How Fraud Hurts Texas Energy Retailers
January 6, 2026

Fraud has quietly become one of the most existential threats in Texas’s deregulated retail electricity market—because the business runs on razor-thin margins and delayed payment. Under the non-POR system overseen by the Electric Reliability Council of Texas (ERCOT), retail energy providers assume the full risk of nonpayment. With profit margins often measured in just a…

Read More