Disrupting the Traditional Outsourcing Model

Key Insights:

  1. SMC Squared builds productive, team-fitting IT hubs for US-based and multinational companies.
  2. These hubs are rich with talent and provide companies with a cost advantage.
  3. Having a trusting relationship with partners is key to success in the industry.

 
Patricia Connolly recognized the need for change in an industry grappling for movement: outsourcing. As CEO and Founding Partner at SMC Squared, she has transformed the industry by providing quality global capability centers for US-based and multinational companies at a cost advantage filled with knowledgeable talent focused on team outcomes.

As companies turn to find answers in their workforce in the upcoming years, SMC Squared is ready to answer.

Read Patricia’s Thoughts:

My name is Patricia Connolly. I am the CEO, and one of the founding partners at SMC Squared based here in Dallas. We are kind of a specialized niche firm that deals with global talent building global capability centers for US-based and multinational companies. We’ve had great success over the last five years because we’ve looked at the overall talent outsourcing and contracting model and decided there were a number of things that we wanted to change.

So we went to market, building an alternative for organizations so that they can build their own teams. IT hubs that are built in a global setting, taking advantage of talent that is rich in experience, but also providing them a cost advantage. We are seeing big trends in this situation this year, because of COVID.

Of course, with everybody working from home now, organizations are trying to figure out what do we do? How do we bring people back to the office? So, this hybrid work strategy is the big question that everyone is dealing with and our strategy is helpful in this because we do allow for flexibility for team members to work from home or work flexible schedules and help also to bridge this into a global workforce strategy for US companies. When you have the opportunity to be flexible and understand how to meet your objectives with a global team that is employee-based, we are able to really make a difference for the companies that we work for. So the trend in coming back to work and all the questions around it are something that are front and center in our mind not only how do you execute it, but how do you bring value to companies while you’re going about this change?

We are really unique in our industry because we have focused from the beginning on trusted relationships. And I think in the industry over the last couple of years, with all of the risks and the situations that have occurred worldwide, really bring to bear this question of who are you working with and it, and do you believe in them and is it a trusted situation?

So we’re really here to make sure that we’re listening to the companies that we work with and we’re putting people first. We’ve always really felt that that employee-centric workforce has always been the best, not only productivity answer, but it really brings to bear the right answers from a recruiting and also from a retention standpoint.

We are excited about the year to come for sure. 2022 is bringing us great growth. As companies are trying to figure out what tools they have in their toolkit for talent and companies like Callaway Golf and Papa John’s and DigiKey Electronics, to name a few, have chosen to go ahead with global capability center strategy instead of outsourcing, instead of contracting for all of their global talent to really bring, to really bring to bear the best employees possible.

We’re seeing many organizations choose us over the Big Four or the large global services companies because they want more personalized experience. They want to recruit their employees to fit. And that’s what we bring in is this expertise on bringing the right talent together from a technology standpoint, from a culture standpoint, and really to work right next to your team members in the US on board with your objectives.

It’s a formula that’s worked and has been a tremendous value to many. And we’re bringing this forward as a model that’s available – not just to super large organizations that we’ve seen in the past bring together global teams successfully – but even smaller organizations, midsize organizations that don’t really have the market pull perhaps to attract great talent, they think. But we really changed that around for them and help make sure that we’re recruiting to fit a great team.

Follow us on social media for the latest updates in B2B!

Image

Latest

Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More