Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Down to Earth: Land, Sea, and Air – Episode 1

The Pearl River in Jackson, Mississippi, serves as a crucial water source but also poses flooding risks. In this episode of 'Down to Earth: Land, Sea, and Air,' a Microdrones podcast, the Mississippi DOT collaborates with Tice Engineering to survey 150 acres of flood zones using advanced scanning technologies. The episode highlights the use of drones, terrestrial, and hydrographic scanning to create a 3D survey of the area.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Microdrones on MarketScale.

By Cara Schildmeyer · And AirDronesLandMicrodrones
Share

Key takeaways

01

The Pearl River is a vital but potentially dangerous water source in Jackson, Mississippi.

02

Tice Engineering is using drones and scanning technologies for river area surveys.

03

The project focuses on flood zones and infrastructure inspection through advanced methods.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

The Pearl River cuts through the heart of Jackson, Mississippi, and also provides drinking water to hundreds of thousands of residents. However, the water source can also pose a threat to the local community when the levels flood. In this episode of Down to Earth: Land, Sea, and Air, a Microdrones podcast, Mississippi D-O-T is relying on Tice Engineering and President of Tice Engineering, Ryan Tice. Tice Engineering will survey 150 acres surrounding the Pearl River to examine flood zones and inspect Bridge scour.

The Tice team will need to scan over and under local infrastructure such as railway bridges and scan under the water bordering the bridge foundations. To get the job done and create a highly detailed 3D surface, Tice will be deploying drone Lidar from the air, terrestrial scanning on the ground, and hydrographic scanning under the water.

In this first episode, the Tice Team begins the survey process to inspect flood zones and Bride scour deploying a Z-Boat to scan under the water and around the bridge abutments, and the mdLiDAR1000HR to begin the scan of the entire project.

See if they can harness the power of all three technologies only on Down to Earth: Land, Sea, and Air, a Microdrones podcast.

Microdrones

Part of this channel

Microdrones

Integrated drone mapping systems for surveying and construction professionals.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

CS
Cara Schildmeyer
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

Nvidia CEO Jensen Huang Says Chip Sales Could Double Next Year—If the Supply Chain Can Keep Up

Nvidia CEO Jensen Huang Says Chip Sales Could Double Next Year—If the Supply Chain Can Keep Up

Nvidia CEO Jensen Huang forecasted doubling chip sales next year, but the company's CFO frames this as the supply-unconstrained scenario, signaling that supply chain capacity—not demand—is the real constraint. Nvidia and Palantir announced a collaboration to apply AI to Nvidia's own supply chain operations to identify bottlenecks and allocate materials more effectively.

  • 01Nvidia's doubling forecast depends on supply chain throughput, not demand—the company itself is supply constrained according to CFO Colette Kress.
  • 02Nvidia and Palantir said their first sovereign AI deployment for Nvidia’s operations is designed to spot supply constraints earlier and improve how materials are allocated across production.
  • 03Enterprise buyers should plan for competitive allocation pressure, higher networking and infrastructure costs alongside GPU spending, and the emergence of on-premises architectures as first-class options.

Sep 20, 2026

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third led a strategic investment in Payload, Priority Commerce agreed to acquire IntelliPay, and CSI acquired Qolo in a series of summer transactions, PYMNTS reported. Together, the deals point to buyers valuing payments technology already integrated into the software customers use, not just standalone processing capacity. For operators, that means the entity holding payment data can change hands without the front-end software changing.

  • 01BCG says SaaS providers with integrated payments accounted for 36% of small and midsize business acquiring revenue in 2024 and projects that share will reach 45% by 2028.
  • 02Finance and IT leaders using property, practice management or utility billing platforms should reread payments and data clauses, since the entity holding payment data can change hands even if the software front end does not.

Sep 19, 2026

System integrators shape whether factory tech pays off, Smart Industry argues

System integrators shape whether factory tech pays off, Smart Industry argues

Smart Industry’s Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing systems, operations and workflows. Related summer coverage highlights upskilling, institutional knowledge and technician demand alongside the same integration-and-deployment theme. The framing shifts attention from which platform to buy to who implements it and how the engagement is scoped.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have implemented digital twins and 42% plan to, suggesting most IoT-using plants still have digital twin integration work ahead.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

CS
Cara Schildmeyer
RT
Ryan Tice

President

Tice Engineering

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512