Embracing the Cold: A Smarter Path for Sustainable Data Centers

As the digital economy accelerates, so does the need for sustainable infrastructure to support it. Data centers, the engines behind our connected world, consume enormous amounts of energy—especially for cooling. Traditional methods rely heavily on electricity and water, straining both the environment and the bottom line. But companies like Applied Digital are reimagining what’s possible by turning to colder climates like North Dakota, where the natural environment becomes an ally, not an obstacle.

By leveraging frigid temperatures to cool their facilities, they reduce energy usage and water consumption, creating a more efficient and eco-friendly model. It’s a powerful example of how location and innovation can come together to reshape the industry. To learn how this vision is being realized, we hear from Nick Phillips, EVP of Public Affairs and Real Estate Acquisition at Applied Digital.

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