Field Focus: How Businesses Benefit from Field Service Maturity Models

It’s hard to argue against the fact that technology has allowed us to improve our society in crucial, measurable ways. However, there are times that technology can be a burden, especially when we aren’t prepared to use it properly.

In fact, many field service companies witness this firsthand when they implement too many software solutions at one time.

Shedding some insight onto the advantages and disadvantages of technology in the field service industry was David Charland, Vice President of Product Management at MSI Data. Since joining the company in 2016, he has spearheaded the growth of MSI’s software interoperability capabilities and led over 100 implementations that has allowed customer teams to solve organizational challenges and grow.

One of the problems that Charland has noticed over the years is the tendency of business leaders to buy and implement all of the software solutions they’re presented with, despite a lack of evidence proving that they need them. As a result, they waste valuable money and effort.

“If they just focused on the most important things, they would have gotten far more benefits far sooner,” he said.

“The service maturity model is basically a framework to help service companies understand the sequential path to their growth,” continued Charland. “There’s an ‘a-ha’ moment, and I would think the listeners would have that, that, while their business is unique and the things that they’re doing are unique, they’re going to tend to get the same benefits by implementing the best practices that are working across all service companies.”

Subscribe to the Field Focus podcast on Apple Podcasts or Spotify for the latest insights and practices to help improve the productivity of your field workforce.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

DX
Pursuing the World’s Rarest DX: Vadym Ivliev, UT6UD, and the Story That Led Him to Bouvet
January 16, 2026

For some operators, Bouvet Island represents the ultimate technical challenge. For Vadym Ivliev (UT6UD), it is something more personal—and more mysterious. From his home in Kyiv—far removed from the ice, storms, and isolation of Bouvet—Vadym has long been drawn to the island not only for its legendary radio silence, but for the stories it inspires….

Read More
GameStop
Inside GameStop’s Meteoric Stock Surge: A Former Executive Reflects on Power, Pivots, and the Price of Winning
January 15, 2026

The meme-stock era may feel like old news, but its aftershocks are still reshaping how leaders think about transformation, risk, and reward. In the wake of unprecedented short squeezes, shuttered storefronts, and sudden wealth creation, executives across retail and tech are still asking what actually happened—and why. Few episodes crystallize those questions better than…

Read More
podcast
The DisruptED Journey with Tim Maitland at MarketScale (Episode Three)
January 15, 2026

Storytelling is changing fast, shaped by new platforms, shifting audiences, and a growing demand for authenticity. What started as traditional podcasting has evolved into community-driven ecosystems built on real voices and lived experience. In this landscape, storytelling isn’t just content—it’s a way to build connection, spark engagement, and drive meaningful change. When done well,…

Read More
education
The DisruptED Journey with Tim Maitland at MarketScale (Episode Two)
January 15, 2026

Education is at a crossroads. As AI, online learning, and workforce demands rapidly reshape how people gain skills, long-standing gaps in access and outcomes remain a major concern in Michigan. Recent reporting on the 2025 State of Education and Talent shows Michigan has fallen to its lowest ever ranking in per capita income, underscoring…

Read More