Flawless Execution – Computing At The Edge

Edge computing – what is it? How does it work? Where does it apply? Tyler Kern discusses the possibilities and use cases with Bill Pfeifer, Edge Message Director of Dell Technologies. “At Dell, we define the edge as the place where data is acted on, near its point of creation, to generate immediate essential value,” said Pfeifer. The edge gathers data that could otherwise be compromised in the cloud or has a short-term value.

A recent Forbes article described it as “edge computing goes beyond the traditional type of computing, such as existing mobile phones or personal computers.” The concept is that edge captures data, runs it through AI algorithms to gain insights, then runs it through a processor to trigger the desired action. The distributed computers sense local environments and enable devices to perform actions independent of humans but consistent with wants. “We’re capturing this streaming data. Again, it’s usually privacy-sensitive, or speed-sensitive, or size-sensitive,” said Pfeifer.
The autonomous vehicle is a prime example of edge computing. An immense amount of video data is collected, processed, and triggers the desired action. “Five minutes later, that video is worth nothing. But in sub-second response time type stuff, it’s immensely valuable,” said Pfeifer.

Recent Episodes

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

In an age where experiences mean more than possessions, the rise of “active entertainment” has transformed how people unwind and connect. From axe-throwing to rage rooms, the thrill of safe destruction offers a therapeutic escape from daily stress. Yet behind the chaos of shattered glass and flying axes lies a precise operation — one…

In today’s creator economy, small businesses are being built on platforms as accessible as the smartphones in our pockets. From photographers to filmmakers, entrepreneurs are redefining what it means to “go into business” — often without traditional storefronts or investors, but with creativity, collaboration, and digital tools that make scaling possible. For many, payment…