Skip to content
‹ Back to IndustriesSoftware & Technology

How the Pandemic Accelerated Technology Adoption and Automation

With the pandemic forcing most office workers to work remotely, it’s no surprise that there are major shifts occurring in workplace technology innovation and adoption. Irene Petrick and Faith McCreary, both Ph.D. researchers and Intel IoT employees, branch out in this companion piece to their To the Edge and Beyond long-form podcast episode, Grounding Success…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Irene Petrick · · CultureDataEdgeEdge Computing
Share

Key takeaways

01

With the pandemic forcing most office workers to work remotely, it’s no surprise that there are major shifts occurring in workplace technology innovation and adoption.

02

Irene Petrick and Faith McCreary, both Ph.D.

03

researchers and Intel IoT employees, branch out in this companion piece to their To the Edge and Beyond long-form podcast episode, Grounding Success…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

With the pandemic forcing most office workers to work remotely, it’s no surprise that there are major shifts occurring in workplace technology innovation and adoption. Irene Petrick and Faith McCreary, both Ph.D. researchers and Intel IoT employees, branch out in this companion piece to their To the Edge and Beyond long-form podcast episode, Grounding Success in the Next Normal. The two share in-depth knowledge of industrial innovation and research findings from the past four years, specifically looking at the outside-in view of technology and manufacturing.

Over the past 24 months, Petrick and McCreary conducted a global study, “The Manufacturing 100,” that both coincided with the pandemic and yielded some surprising results.

McCreary explains, “What really struck me was the shift in their attitudes towards technology. There’s always been this hesitance around technology. Is it going to take my job? What’s it going to do to my work? But with COVID, with remote work, and the stressors that have come with COVID — things like resource fragility and not being able to get production out because they didn’t have enough people — you really saw people shift in how they thought about technology. It became this thing that could actually solve their problems.”

Not only are workers recognizing technology as a key to making remote work and automation possible, but technology is also, according to Petrick, increasing and improving data-centric decision-making.

Similarly, data is something that Petrick saw shifting since the pandemic began. “In 2019, we were worrying if we had enough data, did we have the right data, [and] did we really understand what data we needed,” Petrick says. “And most of our AI projects were exploratory at best. Now I think we’re dealing with a situation where not only do I have a better handle on what problems I need to answer, I know who needs to be involved, and I understand the kind of data that I need to be using to drive it.”

Petrick and McCreary look forward to bringing more updates on their research in upcoming episodes.

Learn more about Intel’s Internet of Things Group by connecting with Irene Petrick and Faith McCreary on LinkedIn or visit Intel IoT.

Subscribe to this channel on Apple Podcasts, Spotify, and Google Podcasts to hear more from the Intel Internet of Things Group.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

IP
Irene Petrick
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Gartner: only 40% of CIOs guard against AI dulling staff judgment

Gartner: only 40% of CIOs guard against AI dulling staff judgment

Gartner projects 30% of organizations will find AI has weakened independent judgment in at least one core role by 2030. In a Gartner survey, 40% of senior IT leaders reported having a strategy to stop AI use from wearing down employee capability. Gartner recommends useful friction—verification steps and assistants that question premises—shifting how managers measure work and how IT teams evaluate AI tools.

  • 01An AI-assisted report proves the work got done; only the follow-up question proves someone understood it.

Oct 12, 2026

Intune's Windows 11 26H2 security baseline won't update existing profiles on its own

Intune's Windows 11 26H2 security baseline won't update existing profiles on its own

Microsoft's Windows 11, version 26H2 security baseline is now available in Intune. Existing baseline profiles don't move to it automatically. Admins have to create a new profile or update an old one, so how fast the new defaults reach devices depends on each organization's review of customized settings.

  • 01The Windows 11 26H2 security baseline reaches a managed fleet only when an admin creates a new profile or moves an existing one onto it, so each organization's change process sets how fast it's adopted.
  • 02Tenants with heavily customized baseline profiles carry most of the work: new defaults and revised guidance have to be checked against settings someone changed on purpose.
  • 03The NetBIOS setting will show up in a later baseline update once it's supported on in-market Windows and in the Settings Catalog. Plan on more than one baseline review this cycle.

Oct 10, 2026

Hammond tells MSPs to pick a vertical and one problem

Hammond tells MSPs to pick a vertical and one problem

N-able Head Nerd Stefanie Hammond lays out a 10-step growth playbook for MSPs that have built spare capacity, starting with one industry and one problem and a 100-account target list. She argues MSPs have a sales problem more than a lead problem, and points to her go-to-market accelerator program, with classes starting in November.

  • 01Hammond starts with revenue targets, then one industry and one problem, then a 100-account list split 20, 30 and 50.
  • 02Hammond says MSPs have a sales problem more than a lead problem: find where proposals stall and whether the right decision makers are in the room before paying for more leads.
  • 03The Dream 100 name traces to a case Chet Holmes International describes: 167 of 2,200 newspaper advertisers bought 95% of the ads, and the first close took five months of mail and calls.

Oct 5, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

IP
Irene Petrick

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512