Strategies for Improving the Quality of Video Conferencing

Video conferencing has rapidly evolved in the last decade. Further increasing usage was the COVID-19 pandemic, which called for more conferencing needs as lockdowns limited in-person meetings and gatherings. It has and continues to be a massive part of the lives of everyday Americans, per Pew Research. As record numbers of people use video conferencing tools, improving functionality has become a priority for many companies.

As users and companies determine the necessary improvements needed for many video conferencing tools, it also raises the question that even as companies work to make changes from a collaboration perspective, other issues still need to be solved. What are these issues in particular?

On “Tech Unraveled,” hosts Josh Herring and Lianna Russell interviewed Jordan Owens, the VP of Architecture at Pexip, and Justin Longo, the company’s Channel Sales Manager. The four discussed the evolution of the video conferencing industry.

The four also discussed:

  1. Common complaints from users about video conferencing tools and improving them
  2. Security concerns and data breaches with the increased usage of video conferencing
  3. The challenges in video conferencing technology and solutions

“What they don’t solve directly is this idea of, ‘How do I allow a customer to migrate into this modern meeting solutions and yet still leverage the equity that they’ve already invested inside of other collaborative solutions,’” said Owens.

“One of the interesting things about Pexip, in general, is a lot of the times we like to steer conversations outside of just the conference room, and talk about, again, how people are using technology to augment their lives,” said Longo.

Jordan Owens is the VP of Architecture at Pexip and attended Virginia Tech. Justin Longo is the company’s Channel Sales Manager and has been working there since 2020. He attended Saginaw Valley State University.

Follow us on social media for the latest updates in B2B!

Image

Latest

Solo Stove
From Firepits to Full Backyard Experiences: How Solo Stove Is Rebuilding Connection Through Product Innovation
April 3, 2026

As consumer brands navigate a post-pandemic world shaped by digital saturation and rising loneliness, the most successful companies are rediscovering something analog: human connection. A 2025 World Health Organization report found that 1 in 6 people globally are affected by loneliness, highlighting a growing public health challenge tied to weaker social bonds and reduced…

Read More
Doable
Rethinking Leadership: Why “Doable” Might Be the Most Powerful Strategy in Education Today
April 3, 2026

At a time when educator burnout is rising and schools across the U.S. are facing ongoing teacher shortages, leaders are being forced to rethink what sustainable success actually looks like. Research shows that teacher attrition is closely tied to working conditions, job-related stress, and workload demands. As districts push for innovation, data-driven instruction, and…

Read More
Casey Brown
From Poverty to Pricing Power | Why Great Companies Undercharge
April 2, 2026

Casey Brown didn’t grow up thinking she would become an entrepreneur. She grew up in a blue-collar family where money was always tight — close enough to the edge that the fear of poverty shaped many of her early decisions. That fear led her into engineering, into corporate America, and eventually into a moment…

Read More
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
Nightingales Summit: Empowering the Next Generation of Nigerian Nurses
April 2, 2026

In this episode of Care Anywhere, host Lea Sims sits down with Nigerian nurse entrepreneur and advocate Obafemi Arowosegbe to discuss leadership, mentorship, and the future of nursing in Africa. While still a nursing student, Obafemi founded the Nightingale Summit, a growing conference designed to empower nursing students and early-career nurses with leadership skills,…

Read More