Leveraging Holiday Trends to Boost Your Payment Experience

As the holiday season rages on, keeping a finger on the pulse of spending trends and utilizing appropriate payment technology and software can help you build relationships with customers and boost revenue – last year, holiday retail sales were around $730 billion, and that figure is expected to be about 4% higher this year.

By leveraging these holiday-spending trends, merchants can ensure a simple and positive experience, and software companies and marketplaces can provide integrated tools to help them do just that.

2019 Holiday Trends

Shoppers are Hitting Stores Earlier than Ever

Gone are the days of last-minute shopping – shoppers are looking to beat the rush and check their lists twice well before the clock strikes zero. Take advantage by being prepped for the holiday madness as early as possible – you should be ready to hit the ground running now.

Voice-Assisted Shopping on the Rise

Using devices from brands like Amazon, Google and Apple, customers are increasingly utilizing voice assistants for shopping needs. This can mean both the purchase of items and the seeking of information, meaning merchants need to ensure a quick voice search yields satisfying results about their business3. Solidify strategies for attacking voice assistant capabilities and ensure voice assistants can drive shoppers to their physical locations as online and offline continue to collide.

Offline and Online Continue to Merge

As the world becomes increasingly interconnected, distinctions between sale days and the separation between online and in-person deals are becoming more and more blurred. Customer spending comes through many different channels and eCommerce options. Offer up choices and convenience to ensure you hit on all of them.

Security and Accessibility Remain Key

Despite the increased role of technology, customers still expect the kind of personal experience you’d find at a mom-and-pop shop. Even eCommerce brands are opening physical locations to better provide this experience. This also comes alongside an ever-growing focus on security – merchants and payment facilitators will quickly be left behind if their solutions aren’t providing a comfortable and safe experience. Take the time to make sure your platform accounts for the safety your customers need and save both time and headaches down the road.

Customer Experiences are a Focus

Customers are increasingly concerned with experiences that elevate their purchasing experience. Ordering online and picking up in-store, pop-up experiences that offer nontraditional shopping experiences, technology being integrated into every step of the shopping experience – all of these and more can heighten customer relationships and engagement. Get on board with a simple and all-in-one payment solution that allows you to focus in on the experience, not snags in the logistics.

How Can You Keep Up?

There’s an overarching solution to help you leverage all of these trends – moving to a one-stop, full-service solution can help ease the burden of trying to keep pace with the ever-churning world of commerce, both in-store and online.

To learn more about how a customized and modular payments platform can solve your business needs, visit amaryllispay.com/platform/.

Follow us on social media for the latest updates in B2B!



One-of-a-kind shopping experiences
The Resurgence of Brick-and-Mortar Stores: One-of-a-kind Shopping Experiences Are Turning Customers into Brand Ambassadors
April 24, 2024

In the convenient world of e-commerce, big box stores are seeing a resurgence. Chains like Dick’s Sporting Goods, Walmart, and Target are experimenting with one-of-a-kind shopping experiences that can turn casual shoppers into loyal fans. In a recent Experts Talk roundtable, Allen Adamson, Co-Founder at Metaforce, highlighted how one-of-a-kind shopping experiences make for exciting […]

Read More
digital augmentations
Revolutionize Customer Engagement Through Digital Augmentations in Physical Retail
April 24, 2024

The digital transformation of retail experiences in physical stores has become crucial as big-box retailers strive to maintain their relevance and competitive edge in a digital era. These retailers are embedding interactive features and digital augmentations in their physical locations to offer unique, engaging customer experiences. This approach merges the tactile allure of in-store […]

Read More
Enthusiastic and Trained Employees can Enhance Experiences and Drive Success in Physical Retail
April 24, 2024

In today’s retail landscape, big-box retailers are emphasizing the importance of their physical locations, even as the digital marketplace continues to expand. Stores like Dick’s Sporting Goods and Walmart are not just maintaining their brick-and-mortar presence but are actively enhancing it with features like interactive elements and new store openings. This reassertion of the […]

Read More
The Coexistence of Big Box and Small Retail Relies on Synergistic Relationships
April 24, 2024

Despite being long time competitors, big box retailers and small local businesses can both coexist in ways that benefit the other. Of course, both retail formats are different but by maintaining their core business models, the two can bank and leverage their strengths and still be open to synergistic relationships. During an episode of […]

Read More