Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Marathon Digital – Applied Digital’s Flexible and Innovation Partnership

Jim Crawford from Marathon shares insights on the partnership with Applied Digital, highlighting their professionalism and flexibility in the Bitcoin mining industry. This collaboration allows Marathon to focus on strategic initiatives while leveraging Applied's operational excellence.

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

Promoted content from Applied Digital on MarketScale.

By Software And Technology ·
Share

Key takeaways

01

Jim Crawford praises Applied Digital as a best-in-class site operator.

02

Applied's professionalism and flexibility enable Marathon to focus on other initiatives.

03

Marathon benefits from Applied’s consistent operations and hash rate stability.

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Request an invite

Jim Crawford, the Chief Operating Officer at Marathon, praises Applied as a best-in-class site operator. He appreciates Applied’s professionalism, flexibility, and willingness to work on special projects. By partnering with Applied, Marathon is able to focus on other initiatives and allocate internal resources more effectively. Crawford believes that Applied’s consistent operations and stability of the hash rate bring value to their organization.

Introduction: In the rapidly evolving world of Bitcoin mining, partnerships with reliable and forward-thinking operators are crucial for industry players seeking to gain a competitive edge. One such company that has proven its worth as a best-in-class site operator is Applied. As the Chief Operating Officer at Marathon, a large publicly traded miner operating globally, I have come to appreciate the unique value that Applied brings to our organization. Their operational professionalism and flexibility make them an indispensable partner in the mining industry.

Driving Innovation through Technology Stack: Marathon’s focus on innovation is evident in our approach towards developing our own pool, firmware, and hardware. This commitment aligns perfectly with Applied’s ethos as they not only run their own pool but also develop their own firmware – an initiative that sets them apart from most other miners. By leveraging these proprietary technologies at scale, we can consistently achieve incremental productivity gains that provide us with a strategic advantage over competitors.

Collaborative Approach: When initially engaging with Applied, our intention was to work with third-party partners who specialize in hosting while we focused on mining expertise. However, what set Applied apart was their forward-thinking approach to securing optimal facilities for operating ASIC units. This collaborative relationship allowed us to benefit from their operational professionalism while focusing our internal resources on other essential initiatives.

Flexibility Fuels Experimentation: The willingness of Applied to step beyond traditional mining operations and explore special projects was an unexpected surprise. Unlike other operators who rigidly adhere to standard operating procedures, Applied’s forward-thinking and flexible approach have allowed us to experiment with groundbreaking initiatives. As the mining industry constantly evolves, this ability to push boundaries and innovate alongside Applied has been instrumental in our company’s growth.

Conclusion: Predicting the future of Bitcoin mining can be challenging, but having a partner like Applied ensures that Marathon is equipped for whatever lies ahead. Their consistency, flexibility, and willingness to collaborate on special projects have made them an invaluable asset as we continue our journey of innovation and growth. With their professional operations running smoothly, we can confidently focus on optimizing performance, implementing cutting-edge technologies, and achieving significant gains at scale. In a realm where few third-party hosts offer such capabilities or trustworthiness, Applied stands out as the partner we will continue to rely on with our most valuable assets – both today and in the future.

Part of this channel

Applied Digital

News, updates, and expert insights from Applied Digital.

Visit the channel

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

FPT is turning Vietnam’s privacy enforcement into an integration project, not a legal one

FPT is turning Vietnam’s privacy enforcement into an integration project, not a legal one

FPT IS has introduced a four-layer consent platform in response to Vietnam's Personal Data Protection Law. This platform aims to facilitate data privacy compliance as the law is actively enforced. Additionally, FPT is enhancing its collaboration with OpenAI.

  • 01FPT IS developed a four-layer consent platform for data privacy compliance in Vietnam.
  • 02Vietnam's Personal Data Protection Law is now in active enforcement.
  • 03FPT is strengthening its partnership with OpenAI.

Aug 24, 2026

Anthropic’s mega-IPO prep is forcing enterprise buyers to treat AI vendors like long-term critical infrastructure

Anthropic’s mega-IPO prep is forcing enterprise buyers to treat AI vendors like long-term critical infrastructure

Anthropic is preparing for a large IPO, comparable to SpaceX's record-setting one. This move is causing enterprise buyers to consider AI vendors as long-term critical infrastructure. The company's revenue run rate and policies are influencing this shift in procurement strategy.

  • 01Anthropic is planning an IPO that could rival SpaceX's in size.
  • 02Enterprise buyers are starting to view AI vendors as essential long-term infrastructure.
  • 03Anthropic's current revenue run rate and policies are driving changes in procurement approaches.

Aug 22, 2026

Airwallex’s $320 million Series H pushes fintech buying teams to price “autonomous finance” into payables and treasury RFPs

Airwallex’s $320 million Series H pushes fintech buying teams to price “autonomous finance” into payables and treasury RFPs

Airwallex has secured $320 million in Series H funding to enhance its agentic bookkeeping and wallet checkout solutions. This investment will prompt finance and IT teams to rethink payment stacks for better control. The focus on 'autonomous finance' suggests a shift towards more integrated financial operations.

  • 01Airwallex raised $320 million in Series H funding.
  • 02Finance and IT teams are encouraged to integrate clearer controls in payment stacks.
  • 03The concept of 'autonomous finance' is driving changes in financial operations.

Aug 21, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Experts

SA
Software And Technology
JC
Jim Crawford

Chief Operating Officer

Marathon

Jim Crawford is the Chief Operating Officer at Marathon, a large publicly traded miner operating globally. He values the professionalism and flexibility of partners like Applied to help their organization focus on core initiatives.

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512