MarketScale Software & Technology 02/01/2019: Can AI Tell Naughty from Nice?

 

In the futuristic movie Minority Report starring Tom Cruise, the protagonist (played by Cruise) is able to see actions before they happen through a complex system of dreams and technology. This obviously leans strongly towards the fiction side of the science fiction genre, but the movie raises the question of what you would do if you could see a person’s actions before they committed them.

What Ben Taylor at ZIFF is trying to accomplish is to utilize AI to determine a person’s motives. Essentially, can AI tell naughty from nice? We asked him on this week’s episode of the MarketScale Software & Technology podcast.

Who Spilled the Milk?

Can AI learn to determine the intention behind actions? That’s what Ben Taylor, Co-Founder and Chief AI Officer for ZIFF Inc., was interested in finding out. He utilized cameras to help him capture the actions of his particularly mischievous child and used AI to try to determine the intent behind their actions.

This might sound like a humorous endeavor, but the ramifications could be wide-reaching. “The main crux of this is actionable review of video data and you need AI to do that,” Taylor says. Imagine having a system of security cameras that could utilize AI to evaluate the actions of those captured on film to determine which ones had nefarious intentions and which ones were innocent. It’s an interesting concept.

One of the biggest challenges facing the project according to Taylor is eliminating false positives. He says he wants people to be able to trust the results they’re getting from the program.

The Crisis Facing Cybersecurity

As more and more of our lives exist online and in the IoT, the need has grown for qualified workers in the cybersecurity field. Unfortunately, those needs are going unmet due to a lack of well-trained potential employees. In MarketScale’s recent article on the topic, it is projected that there will be 3.5 million cybersecurity jobs left unfilled by the year 2021.

Joining this week’s episode of the podcast is MarketScale’s Chief Digital Editor Geoff Short to expound on the topic. “You would expect to see an emphasis across universities to increase cybersecurity programs,” says Short. However, this isn’t happening as universities struggle to market these programs as attractive for incoming students.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Jabra
ISE 2026: Jabra Unveils Scalable Room Solutions for the Hybrid Workplace
March 5, 2026

At ISE 2026, Jabra highlighted how meeting technology is evolving to support the realities of hybrid work, where the experience must be equally effective for people inside and outside the room. In a conversation with Craig Durr, Chief Analyst and Founder of The Collab Collective, Jabra’s VP of Video Product Olly Henderson explained that…

Read More
Marketing AI Pulse
The Marketing AI Pulse Brief for Feb 2026: Trust in the World of LLM Ads, OpenClaw, Reddit & More!
March 3, 2026

Starting in 2026, The Marketing AI SparkCast alternates between the Marketing AI Pulse Monthly Brief and in-depth interviews with leading marketing AI innovators. This episode is the February 2026 edition of the Monthly Brief and focuses on trust and authenticity in an AI-driven world. Aby Varma and Matt Cyr explore the emergence of advertising inside…

Read More
student visibility
Why Student Visibility Matters in Today’s Schools
March 3, 2026

School Safety Today podcast, presented by Raptor Technologies. In this episode of School Safety Today by Raptor Technologies, host Dr. Amy Grosso interviews SRO Todd Brendel of Dayton Independent Schools (KY), who shares frontline insights on the importance of knowing where students and staff are throughout the school day. He explains how they manage…

Read More
skilled trades mentorship
Why the Trades Need a Cultural Reset to Attract and Retain the Next Generation
March 3, 2026

The skilled trades are at a critical crossroads. According to an August 2025 report from the Institute for Women’s Policy Research (IWPR), the number of women working in construction and extraction occupations rose to 366,360 in 2024, the highest level ever recorded. Yet despite that growth, women still account for only about 4.3% of construction…

Read More