Skip to content
‹ Back to IndustriesProfessional AV

MarketScale Software & Technology 02/01/2019: Can AI Tell Naughty from Nice?

In the futuristic movie Minority Report starring Tom Cruise, the protagonist (played by Cruise) is able to see actions before they happen through a complex system of dreams and technology. This obviously leans strongly towards the fiction side of the science fiction genre, but the movie raises the question of what you would do…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

·
Share
MarketScale Software & Technology 02/01/2019: Can AI Tell Naughty from Nice?

Free workspace

Turn your Professional AV expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

In the futuristic movie Minority Report starring Tom Cruise, the protagonist (played by Cruise) is able to see actions before they happen through a complex system of dreams and technology. This obviously leans strongly towards the fiction side of the science fiction genre, but the movie raises the question of what you would do if you could see a person’s actions before they committed them.

What Ben Taylor at ZIFF is trying to accomplish is to utilize AI to determine a person’s motives. Essentially, can AI tell naughty from nice? We asked him on this week’s episode of the MarketScale Software & Technology podcast.

Who Spilled the Milk?

Can AI learn to determine the intention behind actions? That’s what Ben Taylor, Co-Founder and Chief AI Officer for ZIFF Inc., was interested in finding out. He utilized cameras to help him capture the actions of his particularly mischievous child and used AI to try to determine the intent behind their actions.

This might sound like a humorous endeavor, but the ramifications could be wide-reaching. “The main crux of this is actionable review of video data and you need AI to do that,” Taylor says. Imagine having a system of security cameras that could utilize AI to evaluate the actions of those captured on film to determine which ones had nefarious intentions and which ones were innocent. It’s an interesting concept.

One of the biggest challenges facing the project according to Taylor is eliminating false positives. He says he wants people to be able to trust the results they’re getting from the program.

The Crisis Facing Cybersecurity

As more and more of our lives exist online and in the IoT, the need has grown for qualified workers in the cybersecurity field. Unfortunately, those needs are going unmet due to a lack of well-trained potential employees. In MarketScale’s recent article on the topic, it is projected that there will be 3.5 million cybersecurity jobs left unfilled by the year 2021.

Joining this week’s episode of the podcast is MarketScale’s Chief Digital Editor Geoff Short to expound on the topic. “You would expect to see an emphasis across universities to increase cybersecurity programs,” says Short. However, this isn’t happening as universities struggle to market these programs as attractive for incoming students.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Book DemoSee how it works15 minutes, straight to a calendar.
B2B Weekly

The week in Professional AV, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Professional AV Insights

Vindral shares an Emmy honour for frame-accurate browser monitoring

Vindral shares an Emmy honour for frame-accurate browser monitoring

Vindral shares an Emmy honour in a category described as web-based, frame-accurate, remote and distributed. Vindral shares the category with NBCUniversal, Disney, Amazon, CBS Sports, Grass Valley, Game Creek and SipRadius. The award recognises tools that keep production teams in separate locations frame-accurate in a browser, without specialised hardware.

  • 01The Emmy-recognised technical bar is that everyone on a distributed production sees the exact same frame at the exact same moment in an ordinary browser, with no specialised hardware.
  • 02Eight organizations share the award, and the release says the work being honored dates to the pandemic. The announcement doesn’t rank the honourees or include latency figures a buyer could benchmark.

Sep 28, 2026

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Certified Teams Rooms kit from Nureva and AudioCodes needs no ceiling mics

Nureva and AudioCodes earned Microsoft Teams Rooms certification for an Android setup for medium rooms: Nureva’s HDL310 plus three AudioCodes devices. The design avoids tabletop or ceiling mics and skips complex DSP and custom programming. It helps IT teams standardize repeatable rooms, while certification tests device performance (not feature claims).

  • 01A medium Teams Room on Android can be built from four jointly certified devices (Nureva HDL310, AudioCodes RXVCam70, RXV200-ES and RX-PAD-ES) without tabletop or ceiling microphones.

Sep 28, 2026

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI puts 100+ teaching tools on its interactive panel

Cornea's Class AI software adds more than 100 teaching tools. Cornea, an OEM on the GeM portal, presents its products under the theme "One Brand for Every Display Need," which could appeal to schools and government buyers who want one supplier.

  • 01Cornea positions itself as a single source for hardware, software and AI-enabled AV infrastructure, with consolidation pitched as valuable for institutions fitting out rooms in batches.
  • 02For buyers already standardized on a conferencing or audio brand, how well a new panel fits the installed gear matters more than a single-brand classroom stack.
  • 03Signal to watch: whether the AIO PC, the Orator lectern and the new panel appear as orderable GeM listings, and at what price.

Sep 27, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512