Skip to content
MarketScale
‹ Back to IndustriesProfessional AV

MarketScale Software & Technology 02/01/2019: Can AI Tell Naughty from Nice?

In the futuristic movie Minority Report starring Tom Cruise, the protagonist (played by Cruise) is able to see actions before they happen through a complex system of dreams and technology. This obviously leans strongly towards the fiction side of the science fiction genre, but the movie raises the question of what you would do…

This story was produced through MarketScale. See how Professional AV teams put it to work with Customer Stories & Case Studies.

Share
MarketScale Software & Technology 02/01/2019: Can AI Tell Naughty from Nice?

Get featured

Want to get featured in MarketScale Professional AV?

Create a free MarketScale workspace and get your company's expertise featured across our Professional AV coverage. No credit card, no demo required.

Start free

In the futuristic movie Minority Report starring Tom Cruise, the protagonist (played by Cruise) is able to see actions before they happen through a complex system of dreams and technology. This obviously leans strongly towards the fiction side of the science fiction genre, but the movie raises the question of what you would do if you could see a person’s actions before they committed them.

What Ben Taylor at ZIFF is trying to accomplish is to utilize AI to determine a person’s motives. Essentially, can AI tell naughty from nice? We asked him on this week’s episode of the MarketScale Software & Technology podcast.

Who Spilled the Milk?

Can AI learn to determine the intention behind actions? That’s what Ben Taylor, Co-Founder and Chief AI Officer for ZIFF Inc., was interested in finding out. He utilized cameras to help him capture the actions of his particularly mischievous child and used AI to try to determine the intent behind their actions.

This might sound like a humorous endeavor, but the ramifications could be wide-reaching. “The main crux of this is actionable review of video data and you need AI to do that,” Taylor says. Imagine having a system of security cameras that could utilize AI to evaluate the actions of those captured on film to determine which ones had nefarious intentions and which ones were innocent. It’s an interesting concept.

One of the biggest challenges facing the project according to Taylor is eliminating false positives. He says he wants people to be able to trust the results they’re getting from the program.

The Crisis Facing Cybersecurity

As more and more of our lives exist online and in the IoT, the need has grown for qualified workers in the cybersecurity field. Unfortunately, those needs are going unmet due to a lack of well-trained potential employees. In MarketScale’s recent article on the topic, it is projected that there will be 3.5 million cybersecurity jobs left unfilled by the year 2021.

Joining this week’s episode of the podcast is MarketScale’s Chief Digital Editor Geoff Short to expound on the topic. “You would expect to see an emphasis across universities to increase cybersecurity programs,” says Short. However, this isn’t happening as universities struggle to market these programs as attractive for incoming students.

For the latest news, videos, and podcasts in the Software & Technology Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @TechMKSL

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Professional AV starts with a company putting its integrators, design engineers, and product specialists on the record. Buyers are already reading this topic. The only question is whose experts they find.

When a spec writer or facilities lead searches this category, your integrators are what they find instead of a competitor.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Professional AV Insights

Get new expert content in your inbox.

Professional AV: are you visible to AI?

Before they reach out, Professional AV buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Professional AV expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your integrators, design engineers, and product specialists into the articles, video, and social content Professional AV buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Professional AV Insights

End users made up 37% of InfoComm 2026's 28,132 attendees

End users made up 37% of InfoComm 2026's 28,132 attendees

AVIXA reports InfoComm 2026 drew 28,132 verified attendees from 94 countries to Las Vegas, with end users making up 37%. Microsoft and Cisco keynotes centered on AI agents for the meeting room. For enterprise workplace and IT teams, the show's award-winning gear and cross-platform pitches are now landing in fall buying cycles.

  • 01A 37% end-user share at a pro AV trade show is a usable benchmark: more than one in three badges belonged to organizations that deploy the equipment, which changes who exhibitors build their demos for.
  • 02The sharper question to put to a collaboration vendor after this show is which platform an AI meeting feature actually runs on. According to AVIXA, Cisco's keynote framed intelligent systems and open collaboration ecosystems as working across any platform including Microsoft Teams, Google Meet and Zoom, while Microsoft tied its voice agents to Teams Phone and Teams Rooms.
  • 03The 170-meter Cat5e reach BZBGEAR's Matt Richards cited to CE Pro for the XTREME-PRO, part of the XLink-ONE family that took Best of Show at InfoComm 2026 from AV Technology, is a manufacturer spec, not an independent test; for facilities with runs past 100 meters it is worth a bench check before fiber is designed out.

Sep 18, 2026

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Sponsors, not subscriptions, will fund free streaming across all 7 Smyrna Baseball League fields

Smyrna Baseball League in Tennessee is launching free live streaming across all seven of its fields through Hometown Live, with sponsors rather than subscription fees covering the six-figure project cost. Nevco Media Group is funding the initiative by matching the league with national and local advertisers, while the platform integrates scoring data, statistics, and video in a unified experience.

  • 01Nevco Media Group is funding a six-figure streaming project for Smyrna Baseball League by matching sponsors to cover technology costs instead of charging families subscription fees.
  • 02Each of seven fields receives a Nevco ONE scoring controller, Scorebird NeST device, and auto-switching cameras, with real-time scores and statistics integrated directly alongside video.
  • 03The partnership structure expands with the league's construction plans: new fields added by SBL trigger new technology installations, preventing the system from becoming outdated.

Sep 17, 2026

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

College of Idaho adds 10mm video display and scoreboard at Simplot Stadium

The College of Idaho installed a new 10mm Nevco video display and custom scoreboard system at Simplot Stadium to support the football program's rapid rise in the NAIA rankings. The venue upgrade is part of a broader athletics facilities investment aligned with the team's on-field success, including 11-2 record last season and number 4 national ranking.

  • 01The College of Idaho has installed a 10mm video display and scoreboard at Simplot Stadium.
  • 02The improvements are part of efforts to meet the demands of a growing football program.
  • 03Simplot Stadium hosted its first night game in 2024 following the installation of new lights in 2020.

Sep 17, 2026

Explore More Professional AV Insights

Read more expert perspectives from across Professional AV.

Browse Professional AV Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Professional AV and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512