Ribbon and IBM Partner to deliver Unified Communications as a Service

 

Communication, collaboration and remote capabilities have always been an integral part of how companies relate with customers and shareholders – and the COVID-19 pandemic has thrust these business drivers even further into the spotlight.

To help businesses stay at the leading-edge in the application of these core tools and strategies, IBM and Ribbon Communications have partnered to create an innovative unified communications service ready to deliver powerful results.

Ribbon Director of Solutions Marketing, Greg Zweig, joined host Tyler Kern to outline that solution and provide insight about how it will shape the way businesses communicate and develop customer experiences not only during this uncertain period, but well into the “new normal” that is sure to follow.

“Ribbon and IBM have actually been working together for a number of years, and, as a result of this COVID-19 situation, we were lucky enough to come up with a way to be able to offer IBM customers no-charge, cloud-based unified communications licenses for our Smart Office Collaboration suite,” Zweig said.

Smart Office Collaborations is Ribbon’s suite of intuitive, powerful communication tools for delivering voice, video, instant messaging, and more across desktop and mobile devices, allowing users to gain a common experience across virtually any device and reduce the cost and complexity of traditional unified communications deployments.

This innovative unified communications as a service, or UCaaS, approach for IBM customers offers a key avenue for companies to remain engaged and productive during this unprecedented time, Zweig said.

“As many companies are struggling, and their employees are struggling, to figure out how to work more effectively from home, having some free licenses – and these are available through June 30 of this year – really helps bridge the gap between working in the office and working at home,” he said.

It’s a simple offering, but also a robust one. With this free license, companies will empower their employees to work from any device and connect quickly and efficiently anytime, anywhere, 100% virtually.

Combined with third-party integration, custom colors for branding, live-call switching, and IBM’s unique ability to serve any company, of any size, anywhere on the planet, it’s a truly unmatched offering.

Innovating in this space is nothing new for Ribbon – the company prides itself on helping customers “modernize their networks for improved competitive positioning and business outcomes in today’s smart, always-on and data-hungry world.”

For more B2B thought leadership and expertise, visit MarketScale’s industry publication pages.

Follow us on social media for the latest updates in B2B!

Image

Latest

The Tech-Enabled Hospital of the Future: Implications for Care Delivery
The Tech-Enabled Hospital of the Future: Implications for Care Delivery
March 12, 2026

Gone are the days when a hospital was simply a place where patients received care. Today’s hospitals are rapidly evolving into highly connected ecosystems powered by advanced technology, networked devices, and real-time data. The modern hospital is no longer confined to physical walls—it’s a dynamic digital environment where data flows seamlessly, AI supports clinical decisions,…

Read More
career
Stop Chasing Titles, Build a Career That Matters: A CAO’s Advice on Long-Term Success
March 11, 2026

Career advice in finance and accounting often centers around promotions, titles, and compensation. But in an era where professionals frequently change jobs every few years—the average American worker now stays in a role for less than four years—industries are facing growing talent shortages and reevaluating what long-term career success looks like. The question many…

Read More
Career success
A CEO’s Blueprint for Career Success: Leading with Love to Drive Performance and Culture
March 10, 2026

Leadership right now feels heavier than it did just a few years ago. Teams are stretched, expectations are high, and many employees are quietly disengaged. In fact, Gallup’s 2025 U.S. data shows that only about 31% of employees are actively engaged at work, leaving the majority feeling disconnected or indifferent. For CEOs and senior…

Read More
employer-sponsored apprenticeships
The Degree That Pays You Back: How Employer-Sponsored Apprenticeships Are Rewriting Higher Ed
March 9, 2026

Higher education is under pressure. Over the past few years, public confidence in the value of a four-year degree has declined significantly, with fewer Americans expressing a strong belief that traditional higher education delivers a worthwhile return on investment. At the same time, employers consistently report that graduates lack job-ready skills—particularly the “durable skills”…

Read More