Securitas: Driving Success Through Client-Centric Security Strategies

 In today’s rapidly evolving business landscape, B2B customers expect more than just reliable services—they want proactive partners who deliver personalized value. A Deloitte study found that 62% of B2B customers made additional purchases after a positive customer service experience, underscoring how deeply customer satisfaction influences growth and retention. For security firms, this reinforces a powerful truth: client-centric security strategies aren’t just good practice—they’re a business imperative.

So, how can security providers move beyond transactional relationships and build meaningful, lasting value for their clients?

In this episode of Security Connected by Securitas North America, Helena Andreas, Chief Human Resources Officer and Chief Marketing Officer, unpacks the power of client-centric thinking. Drawing from her unique journey from engineer to dual-function executive, Helena shares how cultivating a helpful, human-centered culture can shape smarter strategies, stronger teams, and more sustainable partnerships.

Key takeaways from the episode…

• Client-centricity begins with one question: Helena encourages employees at all levels to consistently ask: How does what I’m doing benefit our clients? This mindset reshapes decisions across operations, leadership, and service delivery.
• Advisory confidence matters: The shift from reactive service to proactive advising unlocks deeper trust with clients. By leveraging their own expertise, security professionals can better uncover client needs and recommend holistic solutions.
• Upskilling as a win-win:  Helena shares a global pilot program where security officers are cross-trained in tech support. This benefits clients with greater efficiency, boosts employee career growth, and reinforces client-centric security as a long-term differentiator.

Helena Andreas is a global business transformation leader with extensive experience in marketing, communications, HR, and client experience across sectors including security, finance, telecom, retail, and consulting. She has successfully led major cross-functional transformations at companies like Securitas, Nordea, Vodafone, and Tesco, and currently serves as CHRO and CMO of Securitas Group, driving its shift to a digitally enabled security services provider. Helena also brings board-level expertise from both public and private companies, with a strong focus on operational excellence, customer strategy, and digital innovation.

Watch the full episode here.