Skip to content
‹ Back to IndustriesSoftware & Technology

The Catalog… What’s it all about?

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item. It is common practice to arrange and show information in catalogs, which can be either physical or digital. Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · · Catalogs.Equipment PlanningEquipwareInformation
Share

Key takeaways

01

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item.

02

It is common practice to arrange and show information in catalogs, which can be either physical or digital.

03

Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item. It is common practice to arrange and show information in catalogs, which can be either physical or digital. Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs and Art Catalogs.

Catalogs are useful because they help people find information quickly and efficiently. By organizing information in a structured way, catalogs make it easy for people to browse and locate the items they are interested in.

The Director of Catalog Management at EquipWare, Randall Bates, was the guest on this interesting edition of “Geared For Planning,” podcast which was hosted by Michelle Dawn Mooney. They discussed The Catalog by EquipWare and what it is all about.

They had a conversation on:

  1. The basics of catalogs and what it means.
  2. How usable and accessible EquipWare’s Catalogs are
  3. The group of people who these Catalogs are intended for and the solutions that they offer.
  4. What sets EquipWare apart from other catalog companies.

According to Bates, our target market is our clients who are doing equipment planning. Catalogs make it easier because you can set up different variations, spaces, designs, and current information of various items and this makes it very accessible, instead of the planners writing equipment information on a spreadsheet that provides different lists and rows of information.

  • “Our Catalogs are user friendly, accessible and very easy to use with less clicks”.

Director, Catalog Management at EquipWare, LLC Randall Bates serves as the manager of the SaaS Catalog which supports the company’s software business unit(s), and is in charge of overseeing all operational tasks, including staff engaged in Catalog management activities. He oversees efforts to ensure that opportunities for staff development and progress are clearly outlined, and regularly gives feedback on staff performance. He also observes how others are carrying out their tasks and projects.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

OpenAI wants its data centers called compute campuses as voter opposition hits 73%

OpenAI wants its data centers called compute campuses as voter opposition hits 73%

An OpenAI spokesperson confirmed to Business Insider on November 1 that the company now prefers the term "compute campuses" for its data centers, and Axios reported the label is part of a policy and public relations push planned for after the midterm elections. A Quinnipiac poll of registered voters found 73% would oppose an AI data center in their community, and Pew and Heatmap surveys show similar opposition. By The Verge's account, the term first appeared on OpenAI's site in the November 2 announcement of its Grid Protectors Program, which starts with a planned Effingham County, Georgia campus where OpenAI will pay full infrastructure costs and accept up to 1,000 megawatts of curtailment. Critics quoted by The Verge said a new name does not fix the underlying concerns.

  • 01OpenAI confirmed the term "compute campuses" to Business Insider on November 1, and Axios reported it as part of a post-midterm policy and public relations push.
  • 02Quinnipiac found 73% of registered voters oppose an AI data center in their community, Pew found 54% call data centers mostly bad for the environment, and Heatmap found 75% oppose one nearby.
  • 03The Georgia template behind the rebrand: OpenAI pays full infrastructure costs for a 3,200-megawatt Effingham County campus and accepts up to 1,000 megawatts of curtailment under a 25-year Georgia Power agreement.

Nov 3, 2026

IndiaMART moves B2B buying from search to decision with agentic AI

IndiaMART moves B2B buying from search to decision with agentic AI

IndiaMART CIO Nikhil Prabhakar says B2B buying is moving from a search journey to a decision journey, with agents shifting more work onto the platform. A seller-side agent that answers enquiries comes next.

  • 01When software builds the shortlist, a supplier’s response rate and catalogue completeness can shape whether it gets shortlisted.
  • 02IndiaMART's planned seller agent learns from past Lead Manager conversations, and each seller sets how much it may send without review, a workable autonomy model for anyone automating sales follow-up.
  • 03Standardized, repeat purchases are expected to move to agents first while complex procurement keeps human judgment central, which tells suppliers which product lines to structure first.

Nov 3, 2026

As AI Chips Near 4,000 Watts, Liquid Cooling Becomes the Backbone of Data Center Design

As AI Chips Near 4,000 Watts, Liquid Cooling Becomes the Backbone of Data Center Design

Rising AI power density is pushing data centers from air to liquid cooling, with racks trending toward megawatt scale.

  • 01Data center electricity demand rose 17% in 2025, with AI-specific demand projected to triple by 2030, as racks head toward the megawatt range.
  • 02Leading-edge GPUs will exceed 4,000 W thermal design power by 2029, pushing air cooling beyond practical limits and accelerating adoption of two-phase direct liquid cooling.
  • 03Accelsius says NeuCool can cool 4,500W+ per socket and that warmer facility water can deliver about 4% annual energy savings per °C.

Nov 2, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512