Skip to content
‹ Back to IndustriesSoftware & Technology

The Catalog… What’s it all about?

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item. It is common practice to arrange and show information in catalogs, which can be either physical or digital. Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · Catalogs.Equipment PlanningEquipwareInformation
Share

Key takeaways

01

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item.

02

It is common practice to arrange and show information in catalogs, which can be either physical or digital.

03

Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs…

Free workspace

Turn your Software & Technology expertise into content.

Record interviews, organize footage, and write with AI on a free trial of the MarketScale platform for qualifying companies. No demo required, no credit card.

Try it Free

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item. It is common practice to arrange and show information in catalogs, which can be either physical or digital. Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs and Art Catalogs.

Catalogs are useful because they help people find information quickly and efficiently. By organizing information in a structured way, catalogs make it easy for people to browse and locate the items they are interested in.

The Director of Catalog Management at EquipWare, Randall Bates, was the guest on this interesting edition of “Geared For Planning,” podcast which was hosted by Michelle Dawn Mooney. They discussed The Catalog by EquipWare and what it is all about.

They had a conversation on:

  1. The basics of catalogs and what it means.
  2. How usable and accessible EquipWare’s Catalogs are
  3. The group of people who these Catalogs are intended for and the solutions that they offer.
  4. What sets EquipWare apart from other catalog companies.

According to Bates, our target market is our clients who are doing equipment planning. Catalogs make it easier because you can set up different variations, spaces, designs, and current information of various items and this makes it very accessible, instead of the planners writing equipment information on a spreadsheet that provides different lists and rows of information.

  • “Our Catalogs are user friendly, accessible and very easy to use with less clicks”.

Director, Catalog Management at EquipWare, LLC Randall Bates serves as the manager of the SaaS Catalog which supports the company’s software business unit(s), and is in charge of overseeing all operational tasks, including staff engaged in Catalog management activities. He oversees efforts to ensure that opportunities for staff development and progress are clearly outlined, and regularly gives feedback on staff performance. He also observes how others are carrying out their tasks and projects.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Book DemoSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free Trial

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Start a free trial and see it with your own people. For qualifying companies, no credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What your free trial includes

Hands-on access to the MarketScale platform
Media requests to your crowd, remote recording, AI writing tools
No demo required. No credit card.
For qualifying companies. Company confirmation required.

More Software & Technology Insights

Power first: AI data center siting now starts at the substation

Power first: AI data center siting now starts at the substation

Sandeep Prakash, a senior program manager in data center infrastructure planning, said on Amphenol Broadband Solutions’ Wavelengths podcast that new data center site decisions now start with the substation and utility interconnection, with fiber and latency planned alongside. RAND estimates AI data centers could need 68 gigawatts of power by 2027 and cites four to seven year grid queues in Virginia. The IEA reports AI-focused data center electricity consumption surged 50% in 2025.

  • 01AI-focused data center electricity use rose 50% in 2025 while energy per AI task fell by an order of magnitude a year, the IEA says, and both curves belong in the same capacity plan.

Sep 22, 2026

Ping’s Gouard: cryptographic ID checks can narrow false positives

Ping’s Gouard: cryptographic ID checks can narrow false positives

A bank that re-verified every visitor’s documents on each branch visit stopped fraud but pushed failure handling onto tellers; Ping is working with the bank to enroll customers’ faces so a tablet glance can replace repeat proofing.

  • 01A bank that re-verified every visitor's document on every branch visit stopped fraud but pushed failure handling onto tellers; the fix now underway is enrolling a face once and using a tablet glance after that.
  • 02Identity proofing should happen once, with an email or facial biometric bound to that event carrying trust through the account lifecycle until trust is dissolved.

Sep 22, 2026

Muse's Rise Signals the Next Phase of the AI Agent Economy, and Enterprises Should Be Paying Attention

Muse's Rise Signals the Next Phase of the AI Agent Economy, and Enterprises Should Be Paying Attention

Meta's Muse AI agent reached 2.5 million downloads within two weeks, suggesting agentic AI is moving from a developer curiosity toward mainstream consumer behavior. For B2B leaders, Muse’s early trajectory highlights emerging challenges around platform interoperability, data governance, and delegated authority as agent technology evolves.

  • 01Muse crossed 2.5 million downloads by its second week, outpacing the early trajectories of ChatGPT, Claude, and Grok over the same post-launch window.
  • 02Platform interoperability is the next battleground: Amazon has already restricted Muse's access citing terms of service, previewing the access and permissions friction enterprises will face when integrating agents.
  • 03Data governance and guardrails remain unsolved: Meta says sanitized interaction data trains its models with an opt-out, a more restricted Confidential VM architecture is planned for later in 2026, and early testing identified at least one case where the agent surfaced content beyond what a user's request called for.

Sep 22, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a Demo

Or call us. No forms required. We pick up. 214-945-2512