Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

The Catalog… What’s it all about?

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item. It is common practice to arrange and show information in catalogs, which can be either physical or digital. Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs…

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Software And Technology · Catalogs.Equipment PlanningEquipwareInformation
Share

Key takeaways

01

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item.

02

It is common practice to arrange and show information in catalogs, which can be either physical or digital.

03

Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs…

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Request an invite

A catalog is a collection or record of items that is organized systematically, normally in a certain order, and usually includes information about each item. It is common practice to arrange and show information in catalogs, which can be either physical or digital. Some common types of catalogs include: Product Catalogs, Library Catalogs, Online Catalogs and Art Catalogs.

Catalogs are useful because they help people find information quickly and efficiently. By organizing information in a structured way, catalogs make it easy for people to browse and locate the items they are interested in.

The Director of Catalog Management at EquipWare, Randall Bates, was the guest on this interesting edition of “Geared For Planning,” podcast which was hosted by Michelle Dawn Mooney. They discussed The Catalog by EquipWare and what it is all about.

They had a conversation on:

  1. The basics of catalogs and what it means.
  2. How usable and accessible EquipWare’s Catalogs are
  3. The group of people who these Catalogs are intended for and the solutions that they offer.
  4. What sets EquipWare apart from other catalog companies.

According to Bates, our target market is our clients who are doing equipment planning. Catalogs make it easier because you can set up different variations, spaces, designs, and current information of various items and this makes it very accessible, instead of the planners writing equipment information on a spreadsheet that provides different lists and rows of information.

  • “Our Catalogs are user friendly, accessible and very easy to use with less clicks”.

Director, Catalog Management at EquipWare, LLC Randall Bates serves as the manager of the SaaS Catalog which supports the company’s software business unit(s), and is in charge of overseeing all operational tasks, including staff engaged in Catalog management activities. He oversees efforts to ensure that opportunities for staff development and progress are clearly outlined, and regularly gives feedback on staff performance. He also observes how others are carrying out their tasks and projects.

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Software And Technology

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Software & Technology Insights

Sivers’ $1.2B pipeline has photonics and RF programs slated for 2027 production

Sivers’ $1.2B pipeline has photonics and RF programs slated for 2027 production

Sivers is moving from non-recurring engineering (NRE) work to production ramps with plans for photonics and RF programs slated for production by 2027, indicating a strategic shift in business focus. This change signals operators to finalize their packaging, test, and supply chain arrangements to align with Sivers' production timeline.

  • 01Sivers plans to transition from NRE work to product ramp-up by 2027.
  • 02Photonics and RF programs are a key focus in Sivers’ $1.2 billion pipeline.
  • 03Operators are advised to secure their packaging, testing, and supply arrangements now.

Aug 29, 2026

AI projects now start with hiring and fiber, not models

AI projects now start with hiring and fiber, not models

Recent developments in AI projects emphasize the importance of execution capability, highlighted by partnerships such as SSA’s AI RFI, New York's IBM enterprise agreement, and Zayo's collaboration with Corning Fiber. These collaborations underscore the necessity of foundational infrastructure, like hiring skilled personnel and establishing robust fiber networks, as prerequisites for effective AI model deployments. The shift indicates a focus on operational readiness and infrastructure as critical components in the successful implementation of AI technologies.

  • 01Infrastructure and skilled workforce are now crucial starting points for AI projects, more so than model development.
  • 02Collaboration with established technology and infrastructure providers is pivotal for effective AI execution.
  • 03Execution capability is increasingly seen as a constraint in AI initiatives, with companies prioritizing operational readiness.

Aug 28, 2026

Salesforce’s Claudeforce plug-in makes AI agent rollouts look like a CRM upgrade

Salesforce’s Claudeforce plug-in makes AI agent rollouts look like a CRM upgrade

Salesforce has introduced a Claude plug-in as part of its expanded partnership with Anthropic, enhancing its AI capabilities. This development coincides with Salesforce's Q2 growth. It raises questions about the optimal placement and role of AI agents within CRM and data platforms.

  • 01Salesforce has launched a Claude plug-in to enhance its AI capabilities.
  • 02The integration is part of an expanded partnership with Anthropic.
  • 03Salesforce reported growth in Q2 alongside these AI advancements.

Aug 28, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Software And Technology

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512