The Digital Economy: Not Just a Future Promise; It’s a Current Opportunity. Mondelez and Hedera Are Grabbing It With Both Hands.

 

In the latest episode of “Gossip About Gossip,” powered by Hedera Hashgraph, we dive deep into how traditional industries are embracing digital transformation to adapt to the modern digital economy. Hosted by Zenobia Godschalk, SVP of Communications at Swirlds Labs, this episode features an enlightening conversation with Xiang Xu, a leading figure from Mondelēz, one of Hedera’s newest council members.

The discussion revolves around Mondelez’s strategic pivot towards digital innovation, highlighting the company’s efforts in integrating blockchain and distributed ledger technologies (DLTs) to revolutionize consumer engagement and combat fraud. With Mondelez’s ambition to double its revenue in the next five years, digital transformation emerges as a crucial pillar in achieving this goal, particularly through direct consumer engagement via new technologies like NFTs and blockchain, pivotal for thriving in the digital economy.

Recent Episodes

Today’s digital landscape isn’t just shaped by code—it’s shaped by how deeply companies listen. Whether in retail, software, or AI, brands that center their design around real user behavior are pulling ahead. Intuit’s “Follow Me Home” approach exemplifies this mindset, encouraging teams to observe customers in their daily environments to uncover real needs. This…

Technology disruption continues to reshape how we work, learn, and connect. From bookstores to browsers, the leap from physical to digital has transformed not only industries, but expectations. According to McKinsey & Company, generative AI alone could add up to $4.4 trillion annually to the global economy, making it vital to understand how curiosity,…

As baggage handling professionals, we speak a language all our own. Merge logic, tracking mechanisms, and baggage reconciliation. While the traveling public sees only their suitcase appear on the carousel, we understand the sophisticated symphony that makes it all happen. That’s exactly why the International Association of Baggage System Companies (IABSC) exists. Our secret sauce…