Understanding Edge to Cloud in Retail and Trending Use Cases

November 21, 2022


The concept of edge to cloud is growing in importance within the retail landscape. Retailers are increasingly implementing edge-to-cloud solutions to positively impact their businesses.

In the latest episode of “Intel To the Edge and Beyond,” host David Dobson, Intel’s Global Industry Director for Retail and Hospitality, visited the subject with VMWare’s Ryan Wehner, Industry Director for Retail and Consumer Goods EMEA, and Charles Cockshoot, Edge Industry Solutions Architect.  The conversation touched on  measures retailers are taking to transition to edge to cloud, it’s benefits, as well as some of the challenges that exist.

But what exactly is ‘edge to cloud’ and why is it seeing more activity in retail?

Wehner defines edge as, “Where the customer data is processed … it’s close to the source where we’re collecting data as possible. So an edge platform would allow a retailer to run these applications in the store that they couldn’t do before.”

In a move to stay abreast of rapid industry shifts, retailers are now choosing to get ahead and make smarter decisions, as well as  work towards more advanced technological solutions to stay on top of new trends. And most importantly, stand firm in their competition. “They want to leverage those stores to gain strategic advantage over their competitors,” says Wehner.

This means retailers are utilizing the software programs best suited to give them that advantage, while also allowing them to meet the needs of their customers and become more well-versed in their habits and activities. Additionally, it helps retailers potentially reduce spending costs with the assistance of AI.

Another impressive factor is one that facilitates the shopping experience. Cockshoot notes that shelf edge labels were once signs of information. But with the use of AI, these simple labels have improved knowledge of products for both the employee and customer. He cited how the label scan is capable of indicating if a product is in stock in the store or online.

“If you think the amount of cloud-to-edge processing that’s going on there … the experience you can give a customer when they go in your store is one of delight. They know if it’s there or if they just like it, or want to touch it, or prefer to buy it online,” said Cockshoot.

Not only that, it keeps the retailer in the know on product sales and returns, and what’s being demanded.

LinkedIns: David Dobson, Ryan Wehner and Charles Cockshoot!

Subscribe to this channel on Apple PodcastsSpotify, and Google Podcasts to hear more from the Intel Network and Edge Solutions Group.

Recent Episodes

all-in-one solution for modern workspaces
View episode

  The SMART Board QX Pro series, stands out as the all-in-one solution for modern workspaces, tailored to streamline collaboration and enhance meeting experiences. Ryan Striemer, Business Channel Manager at SMART Technologies, showcases the all-new SMART Board QX Pro series, a game-changer in collaborative technology. This series consolidates the features of a whiteboard, web browser, […]

cybersecurity risks
View episode

  Author: Mike Saylor Recent cyber attacks on casino operators Caesars Entertainment and MGM Resorts International have highlighted the vulnerabilities of major corporations to advanced and coordinated hacking efforts. How can organizations defend against the increasingly collaborative and sophisticated cyber threats highlighted in recent high-profile cybersecurity breaches? Mike Saylor, Professor of Cybersecurity at The University […]

View episode

  In an ever-evolving digital landscape, the Marketing AI Sparkcast looks inside AI’s transformative role in MarTech (marketing technology).  Host Aby Varma, a B2B marketing leader, engages with Anita Brearton, Founder & CEO of CabinetM, to discuss the seismic shifts AI is triggering in MarTech. The episode promises an in-depth exploration of AI’s burgeoning role […]