Understanding Edge to Cloud in Retail and Trending Use Cases


The concept of edge to cloud is growing in importance within the retail landscape. Retailers are increasingly implementing edge-to-cloud solutions to positively impact their businesses.

In the latest episode of “Intel To the Edge and Beyond,” host David Dobson, Intel’s Global Industry Director for Retail and Hospitality, visited the subject with VMWare’s Ryan Wehner, Industry Director for Retail and Consumer Goods EMEA, and Charles Cockshoot, Edge Industry Solutions Architect.  The conversation touched on  measures retailers are taking to transition to edge to cloud, it’s benefits, as well as some of the challenges that exist.

But what exactly is ‘edge to cloud’ and why is it seeing more activity in retail?

Wehner defines edge as, “Where the customer data is processed … it’s close to the source where we’re collecting data as possible. So an edge platform would allow a retailer to run these applications in the store that they couldn’t do before.”

In a move to stay abreast of rapid industry shifts, retailers are now choosing to get ahead and make smarter decisions, as well as  work towards more advanced technological solutions to stay on top of new trends. And most importantly, stand firm in their competition. “They want to leverage those stores to gain strategic advantage over their competitors,” says Wehner.

This means retailers are utilizing the software programs best suited to give them that advantage, while also allowing them to meet the needs of their customers and become more well-versed in their habits and activities. Additionally, it helps retailers potentially reduce spending costs with the assistance of AI.

Another impressive factor is one that facilitates the shopping experience. Cockshoot notes that shelf edge labels were once signs of information. But with the use of AI, these simple labels have improved knowledge of products for both the employee and customer. He cited how the label scan is capable of indicating if a product is in stock in the store or online.

“If you think the amount of cloud-to-edge processing that’s going on there … the experience you can give a customer when they go in your store is one of delight. They know if it’s there or if they just like it, or want to touch it, or prefer to buy it online,” said Cockshoot.

Not only that, it keeps the retailer in the know on product sales and returns, and what’s being demanded.

LinkedIns: David Dobson, Ryan Wehner and Charles Cockshoot!

Subscribe to this channel on Apple PodcastsSpotify, and Google Podcasts to hear more from the Intel Network and Edge Solutions Group.

Follow us on social media for the latest updates in B2B!


Planning for International Interactive Mixed Reality Art
March 29, 2023

Interactive visual stories and art are becoming more and more common as AR storytelling begins to dominate the space. From museums to advertising campaigns, interactive art is reinventing the way stories have been traditionally told, making the world its canvas. As VR and AR tech becomes more accessible, artists find themselves intrigued with the new […]

Read More
How ViVE 2023 is Transforming Healthcare Systems for Senior Digital Health Leaders
March 29, 2023

Thousands of the world’s top digital health and healthcare technology executives will be attending ViVE 2023 March 26 through March 29 in Nashville this year with an estimated attendance of 7,500. The event is being hailed as the premiere destination for digital healthcare leaders and business executives looking to create meaningful industry connections and thought […]

Read More
Why Community-Generated-Content is the New Engine to Drive Engagement
March 29, 2023

Community-generated content (CGC) is a powerful tool for building a sense of community and encouraging engagement around your media content. By featuring content created by your community, you can create a more personal and authentic connection with your viewers while also encouraging them to engage with your brand and share their own stories. What is […]

Read More