Unlocking Business Synergy: The Role of Category Managers

Dive in and explore the influential role of category managers in shaping successful business development strategies. Witness how they seamlessly coordinate with diverse suppliers — from audio and video companies to LED manufacturers — embodying the ‘quarterbacks’ of industry advancement. Their unique role is not only multifaceted but also a powerful symbol of value addition. This enlightening exploration will reveal how category managers fuel team collaboration and contribute to overall business growth.

Recent Episodes

As organizations across the globe accelerate return-to-office initiatives, the demand for seamless hybrid work experiences has surged. According to Jabra, the shortage of small, agile meeting spaces is one of the biggest barriers to effective collaboration today. Employees expect technology that just works—without delays, glitches, or limitations—especially in compact huddle rooms where BYOD (bring…

Today’s digital landscape isn’t just shaped by code—it’s shaped by how deeply companies listen. Whether in retail, software, or AI, brands that center their design around real user behavior are pulling ahead. Intuit’s “Follow Me Home” approach exemplifies this mindset, encouraging teams to observe customers in their daily environments to uncover real needs. This…

Technology disruption continues to reshape how we work, learn, and connect. From bookstores to browsers, the leap from physical to digital has transformed not only industries, but expectations. According to McKinsey & Company, generative AI alone could add up to $4.4 trillion annually to the global economy, making it vital to understand how curiosity,…