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Exertis Almo

Exertis Almo aims to build a collaborative ProAV community. We encourage you to ask questions and participate in the conversation. Our trusted, in-house experts provide thought leadership, audiovisual industry trends, event coverage, technology news, and resources to help grow your AV business. Exertis Almo is the largest value-added North American Professional AV distributor offering its manufacturer and reseller partners the most expansive range of products, managed services, technical support and training to drive business growth and generate profits.

Exertis Almo

Professional AV

Unlocking Business Synergy: The Role of Category Managers

MarketScale
December 22, 2024

Dive in and explore the influential role of category managers in shaping successful business development strategies. Witness how they seamlessly coordinate with diverse suppliers — from audio and video companies to LED manufacturers — embodying the ‘quarterbacks’ of industry advancement. Their unique role is not only multifaceted but also a powerful symbol of value addition. This enlightening exploration will reveal how category managers fuel team collaboration and contribute to overall business growth.

Recent Episodes

SMB
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Big-Brand Marketing, SMB Scale: Start with Strategy, Build on Trust and Measure What Matters

Small and medium businesses (SMBs) are facing a defining paradox in today’s digital marketplace. Access to powerful marketing technologies — from automation and CRM platforms to AI-driven analytics — has never been greater, yet cutting through the noise has never been harder. According to Salesforce’s Digital Marketing Guide for SMBs, even as these tools…

Real-World Marketing
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Human Skills Power Real-World Marketing in the AI Era

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

Axecessive Force
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Breaking Things, Building Trust: How PayPal Powers Axecessive Force

In an age where experiences mean more than possessions, the rise of “active entertainment” has transformed how people unwind and connect. From axe-throwing to rage rooms, the thrill of safe destruction offers a therapeutic escape from daily stress. Yet behind the chaos of shattered glass and flying axes lies a precise operation — one…

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