Unlocking Potential: Precision Spray is the Key to Sustainable Finishing

The textile industry’s history is tainted with a reputation of environmental pollution and waste. But as the industry moves towards a more sustainable future, Baldwin Technology champions that cause with solutions that can make sustainability a reality. Baldwin assists textile manufacturers, brands, and retailers in reaching their sustainability goals and enabling them to be responsible stewards of the planet. Rick Stanford, Baldwin’s Vice President of Global Business Development for Textile Technology, spoke about Baldwin’s precision spray systems for sustainable moisture and finishing chemistry in textile manufacturing.

Top of mind, Kern wanted to know if sustainability was just a buzzword around the textile industry or if there were serious efforts to reduce waste and conserve precious resources.

“Over the years, new buzzwords have come and gone, but sustainability in textiles is quite serious about achieving these goals,” Stanford said. “There’s several different types of sustainability’s within textiles.” From fiber repurposing to water reduction to an overall reduction in the carbon footprint of the supply chain, all of these efforts are consumer-driven. The Millennial and Gen Z groups want sustainability in their products, and they are demanding brands change their practices.

Still, while consumers may want more sustainable products, they aren’t necessarily willing to pay for them. So, manufacturers need to find ways to be more sustainable and keep their costs down as well. With Baldwin’s cutting-edge spray technology so vital in offset printing, they began to explore other ways these solutions could help other industries. Stanford said textiles were a natural fit.

What we offer today is our TexCoat system, precision spray technology for apply different textile finishes, “Stanford said. This process is more efficient than previous methods, reduces water and chemical consumption and saves energy.”

Follow us on social media for the latest updates in B2B!

Image

Latest

telecom
Predictive Networks: How Baron Weather and GIS are Strengthening Telecom Operations
February 12, 2026

Severe weather is no longer an occasional disruption for telecom providers—it’s becoming part of the operating environment. During Hurricane Ida in 2021, the Federal Communications Commission reported that nearly 1,000 cell sites across Louisiana and Mississippi went offline. In 2024, Hurricane Milton left more than 12% of cell sites in impacted areas of Florida…

Read More
The DAISY Foundation: Impacting Nurse Careers Through Recognition
The DAISY Foundation: Impacting Nurse Careers Through Recognition
February 12, 2026

Recognition is often described as a “nice to have” in healthcare, but on this episode of Care Anywhere, it’s framed as something far more essential. Host Lea Sims sits down with Deb Zimmermann, DNP, RN, NEA-BC, FAAN, Chief Executive Officer of The DAISY Foundation, and Bonnie Barnes, FAAN, co-founder of the organization, to explore…

Read More
Revpar Media
The Origin of Revpar Media: Host Calvin Tilokee’s Journey from Revenue Management to Performance Storytelling
February 11, 2026

Something has shifted in hotel marketing, and you can feel it. In a landscape where every property can publish polished visuals, aesthetics alone are no longer enough to stand out—or to convert attention into bookings. Research increasingly shows that social media now plays a meaningful role in how travelers choose destinations and plan trips,…

Read More
spiral growth
Spiral Growth: The Career Strategy That Builds Real Leaders
February 11, 2026

Leadership pipelines are under pressure. Companies are moving faster, roles are becoming more cross-functional, and high-potential talent is expected to deliver beyond narrow job descriptions earlier in their careers. At the same time, the World Economic Forum estimates that 39% of workers’ core skills will need to evolve by 2030 to keep pace with…

Read More