Water Conservation and Sustainability Are Critical for a Data Center’s Success

 

Digital infrastructure is essential, and as data centers expand, their environmental impact, water conservation and sustainability have come under scrutiny. As the demand for data storage and processing capabilities grows exponentially, so does the concern for the environmental impact of these facilities, particularly in terms of water usage. Nick Phillips, the EVP of Hosting Operations and Public Affairs at Applied Digital, sheds light on how innovative designs in data center operations can significantly reduce water consumption—a crucial consideration in today’s environmentally conscious world.

Why are sustainable practices becoming necessary for data centers, and how are companies adapting to minimize environmental impact?

Phillips looks at the evolving landscape of data center sustainability, focusing on water conservation as a critical component. Here are the main takeaways from his insights:

  • Innovative Design: Applied Digital employs a closed-loop water system in their data centers, which drastically reduces the need for continuous water supply. This system is refilled only initially and recycles water internally, minimizing overall consumption
  • Community Impact: The strategic approach to water conservation is particularly beneficial in rural communities where water resources are often limited. By limiting their water use, Applied Digital ensures that local communities, such as farmers, do not face additional water scarcity due to their operations
  • Sustainability as a Priority: Water conservation is a crucial aspect of data center operations to ensure their long-term viability and acceptance in communities

Through these strategies, Applied Digital demonstrates how data centers can operate sustainably while still meeting the increasing demands of the digital age.

Article by MarketScale

Recent Episodes

As marketing teams adapt to tighter privacy regulations, the decline of traditional ad tracking, and the rise of social commerce, the profession is navigating a period of rapid transformation. Generative AI, automation, and data-driven personalization are reshaping how brands communicate and compete. Amid these shifts, marketers and educators alike are reexamining the skills and values…

In an age where experiences mean more than possessions, the rise of “active entertainment” has transformed how people unwind and connect. From axe-throwing to rage rooms, the thrill of safe destruction offers a therapeutic escape from daily stress. Yet behind the chaos of shattered glass and flying axes lies a precise operation — one…

In today’s creator economy, small businesses are being built on platforms as accessible as the smartphones in our pockets. From photographers to filmmakers, entrepreneurs are redefining what it means to “go into business” — often without traditional storefronts or investors, but with creativity, collaboration, and digital tools that make scaling possible. For many, payment…