This Nanocoating Might Be the Waterproofing Solution You’ve Been Seeking

 

We’ve all had that panic moment when an expensive electronic device such as our phone, AirPods, or wireless speaker goes tumbling into the water, and we realize it’s probably ruined forever. Salt Lake City-based HZO hopes to cure that panic, not just for consumers but commercial technology users, with its solution for water-vulnerable devices: a thin nanotechnology coating that protects electronics from moisture.

In this new episode of the Software and Technology Podcast, host Brandon Morse caught up with HZO’s Chief Commercial Officer Stephen Gold to discuss this revolutionary turn in device protection.

There’s no doubt that personal electronic devices, ranging from smartphones to hearing aids even, have become ubiquitous in our lives.

“We’re at a point in time where it’s critical that we can depend on these devices independent of whatever hazard or accident might happen,” Gold said.

But even devices that are supposed to be water-resistant are still vulnerable because protection means different things to different manufacturers.

“We believe protection starts with the inside, from the electronic itself outward,” Gold said.

HZO’s ultra-thin protective nanocoatings are applied by manufacturers and device makers on top of devices to protect it from dust, dirt, water, or other liquid.

In this episode, Gold also discussed the industries and sectors that could benefit from waterproofing technology and what to expect from this technology to come. “I think it’s going to become second nature to us that these electronics will be unequivocally protected in a way that we expect it to operate in any environment.”

For the latest news, videos, and podcasts in the Software & Electronics Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @TechMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Larry North
Resilience, Reinvention, and the Relentless Pursuit of Growth: Larry North’s Journey from Fitness Icon to Private Equity Leader
February 20, 2026

Entrepreneurship is being glamorized in real time. Social media highlights overnight wins, AI tools promise instant scale, and private equity is reshaping industries at a rapid clip. Yet behind every “success story” is something far less flashy: failure, adaptability, and the discipline to keep going when life hits hard. According to the U.S. Bureau…

Read More
Consulting
Consulting Reframed: Perspective, Leadership, and Impact Beyond the Client
February 19, 2026

As organizations navigate accelerating digital transformation, tighter margins, and increasing organizational complexity, the role of consultants is being re-examined. Today’s most effective consulting leaders are no longer valued simply for delivering projects, but for bringing outside perspective, cross-industry insight, and the ability to lead through ambiguity. Most large organizations today are not short on…

Read More
comedy
Laughter as a Service: How Comedy Can Power Trust, Teamwork, and Career Growth
February 19, 2026

Comedy might be the most underused business skill in your toolkit… In a world of back-to-back Zoom calls, Slack threads, and AI-generated everything, real human connection can start to feel like an afterthought. We’re moving faster than ever, but sometimes we’re listening less, reacting more, and missing the small moments that actually build trust. The…

Read More
founder-led brand
The Art of Evolution: Leading a Founder-Led Brand Into Its Next Chapter with Mary Beth Sheridan
February 19, 2026

For many retail brands, growth today isn’t just about innovation — it’s about keeping pace with customers whose expectations are evolving in real time, led by younger generations who expect brands to reflect their values and show up with cultural relevance. In fact, recent research from MG2 found that the overwhelming majority of Gen Z…

Read More