Why Is This Still Not Working?

On this week’s episode of Diving Into Data, TC Riley takes a break from exploring data in current events and helps you understand how you can actually USE data in your business.

 

Everyone wants to use data and say they are data-driven, but what does that actually take? Why do so many companies relentlessly attempt to utilize data in their business decisions and fully intend on getting value from it, yet fail to actually see the results they desire? As they say, the road to hell is paved with good intentions…

TC shares how the acronym DAPP (Digestible, Actionable, Presentable, Practical) can be a guide for ensuring businesses actually see the value from this investment in and utilization of data. This acronym should be considered by anyone in the data world anytime they’re starting on a project, and by ensuring that the final product is compliant with DAPP, you’ll ensure that it actually WILL start working!

Sit back, relax, grab a drink, practice social distancing… And let’s dive into some data.

Catch up on all episodes of Diving Into Data!

Diving Into Data with TC Riley

Follow us on social media for the latest updates in B2B!

Image

Latest

people-first
HVAC Thrives on People-First Leadership, Not Just Technical Know-How
January 27, 2026

The skilled trades are undergoing a shift as experienced workers retire faster than new talent enters the field. According to the U.S. Bureau of Labor Statistics, demand for HVAC technicians is projected to grow 8% by 2034. That’s much faster than average — and shows the urgency of attracting and keeping new talent.  While…

Read More
sales enablement
Crafted Journey How To: Mastering Sales Enablement in an AI-Driven Market
January 26, 2026

Sales enablement is having a moment—and for good reason. As organizations grow more global, product portfolios expand through acquisition, and AI tools flood the market, sales teams are under pressure to ramp faster, stay consistent, and sell smarter. Effective sales enablement can improve win rates and shorten sales cycles, yet many companies still struggle…

Read More
kids
Designing a Brand Kids Love to Live In, and Parents Choose with Confidence
January 26, 2026

Gen Alpha’s coming of age is reshaping retail, with children playing a more visible role in purchase decisions through early preferences around color, comfort, and self-expression. Research continues to show that kids increasingly influence household purchases, especially in apparel and lifestyle categories, pushing brands to rethink how early identity, confidence, and joy are designed…

Read More
medical worker shortage
Experiential Learning: A Cure for the Medical Worker Shortage with Jason Aubrey of Skilltrade
January 26, 2026

Healthcare systems across the U.S. are facing a persistent and worsening medical worker shortage, particularly in allied health roles that keep hospitals, clinics, and surgery centers running. Rural access gaps, rising tuition costs, and skepticism about the ROI of traditional degrees are colliding with urgent employer demand. At the same time, momentum is building…

Read More