Why IT Professionals are Flocking to VMWorld this Week

Considered the industry’s premier digital infrastructure event, VMworld 2019 continues this week until Aug. 29. The event will welcome 21,000 attendees, including more than 700 sessions, and feature 230 sponsors and exhibitors. As the hosts at VMware say, “this isn’t just another IT event, it’s your discovery powerhouse.”

What VMworld is All About

Born in 1998, VMware is a company that helps digital businesses improve through a wide variety of technological solutions. VMware hosts VMworld to create an opportunity for learning within the industry. The event brings together major players like IBM, Intel, and CenturyLink as sponsors, and serves as a networking opportunity for businesses to showcase innovations.

What to Expect During VMworld 2019

To create learning, networking, and engagement opportunities, VMworld has a multitude of features and events. Attendees can expect:

  • Breakout sessions
  • Hands-on labs
  • Workshops
  • Theatre sessions
  • VMworld Fest Party (featuring One Republic and other artists)
  • Hall crawl networking event
  • Solutions exchange
  • Cloud city interactive
  • Broadcast booth
  • Expert bar 1:1 meetings

One of the most notable elements of many of these sessions and opportunities are the demonstrations. Attendees get to see firsthand what is new in IT, learn how to use innovative products and solutions, and even get expert support.

Throughout these events, attendees can personalize their experience based on their industry role or areas of interest. Using VMworld’s content catalog, professionals can search sessions based on criteria including networking and security, modern apps, or emerging trends. Finding something helpful to attend isn’t a challenge for most attendees; finding enough time to attend everything applicable may be a bigger task.

What’s Happened Already

Several general sessions have already occurred this week. However, those who missed them can catch up on sessions by watching the videos, which are posted here. Some breakout sessions, labs, and workshops including one about VMware Site Recovery Manager are scheduled for multiple days and won’t be posted online.

Attending the Next VMworld

For those who missed VMworld but are considering attending the next event, save the proposal VMware offers as a download. It includes a description of program benefits professionals can give to their employer. Many companies sponsor employee attendance because of the valuable information and connections they gain.

For the latest software and technology news, head to our industry page! You can also follow us on Twitter @TechMKSL. Be sure to join the conversation on our LinkedIn Market Leaders Groups!

Follow us on social media for the latest updates in B2B!

Image

Latest

personal branding
Personal Branding Now Drives B2B Success, Customer Trust, and Competitive Advantage
December 5, 2025

Personal branding has rapidly shifted from a “nice-to-have” to a strategic imperative in B2B marketing, reshaping how companies communicate, differentiate, and build trust. As industries evolve and professionals take on more dynamic, multi-stream careers, visibility and authenticity have become critical assets. Key findings from the Edelman + LinkedIn Thought Leadership Impact Report show that…

Read More
IT
Real-World IT Practices Are Streamlining AV Deployments and Raising the Bar for Consistency
December 4, 2025

For years, the AV industry has discussed the long-anticipated convergence with IT—but that shift is no longer theoretical. With cloud adoption accelerating, hybrid work normalizing, and organizations rebuilding digital infrastructure after years of rapid change, AV systems now sit squarely on the IT backbone. In fact, the majority of newly upgraded conference rooms require network-centric…

Read More
ROI
ROI Case Study
December 3, 2025

Denials are no longer a slow leak in the revenue cycle—they’re a fast-moving, rule-shifting game controlled by payers, and hospitals that don’t model denial patterns in real time end up budgeting around losses they could have prevented. PayerWatch’s four-digit, client-verified ROI in 2024 shows what happens when a hospital stops reacting claim by…

Read More
coverage
Clip 2 – Fighting for Coverage: One Patient’s Story
December 3, 2025

Health insurers love to advertise themselves as guardians of care, but the real story often begins when a patient’s life no longer fits neatly into a spreadsheet. In oncology especially, “coverage” isn’t a bureaucratic checkbox—it’s the fragile bridge between a treatment that finally works and a relapse that can undo years of grit…

Read More