Why the Latest Apple Event Means Business

Apple products are ubiquitous around the globe, and the business world will pay close attention to the company’s media event on Tuesday, Sept. 10 at 1 p.m. EST.

The company is expected to unveil a trio of new iPhones at its Cupertino, California headquarters. While people may associate the iPhone with emojis and social media apps, Apple products have been driving business for years.

The event may not show an iPhone with a folding screen or one compatible with 5G networks, there are plenty of reasons for business professionals to keep an eye on the event.

CNN predicts a faster processor, improved Face ID and the removal of 3D touch.

Apple has partnered with businesses for different offerings and last month together with Goldman Sachs Inc. unveiled a virtual credit card for iPhone.

Apple has emphasized its security measures in years past, which is important for businesses to be assured of. The company announced new software at the Worldwide Developers Conference this year and new security efforts continue to be a part of Apple’s agenda.

A new Apple Watch is also expected to be revealed, furthering Apple’s position in the wearable sector.

For the latest software and technology news, head to our industry page! You can also follow us on Twitter @TechMKSL! Join the conversation on our Market Leaders LinkedIn groups too!

Follow us on social media for the latest updates in B2B!

Image

Latest

Gift Cards
Gift Cards and Alternative Payments: Their Place in the Hotel Operations Ecosystem
January 14, 2025

The most significant barrier preventing hotels from efficiently implementing successful gift card operations is due to restrictions within their technology stack  By Warren Dehan  What good is a gift card if it’s a chore to purchase or use? Keeping this top of mind should be key to hoteliers when considering program options, and it’s particularly…

Read More
Hammer Down with Class8 CEO Chris Atkinson
Optimizing Truck Data is Reshaping the Future of Logistics
January 14, 2025

The trucking industry has been seeing some digital transformation as of late, and at the center of it is data—truck data, more specifically. From electronic logging devices (ELDs) to dispatch optimization systems, this sector is leveraging advanced tech to address the unique challenges truckers face daily. With over 70 percent of all U.S. freight…

Read More
Career Paths
Career Paths: Media Strategy for Advertising & Marketing
January 13, 2025

In this episode of The Apple One Podcast Career Paths series, host Brett Howroyd chats with Jonathan Perez, Disney Ad Sales’ Director of Category Strategy, about navigating the ever-changing world of media strategy. With 17 years in the industry, Jonathan shares how ad placements have evolved—from traditional platforms like TV and radio to today’s digital…

Read More
nasdaq milestone
A Revolutionary Leap: LeddarTech Celebrates NASDAQ Milestone
January 11, 2025

LeddarTech marked a pivotal milestone with its NASDAQ listing, solidifying its position as a leader in AI-based sensor fusion and perception software for autonomous vehicles and ADAS. With over 150 patents, the company’s innovative solutions enhance road safety, reduce traffic congestion, and improve mobility efficiency for manufacturers and suppliers worldwide. CEO Frantz Saintellemy honored the…

Read More