Skip to content
MarketScale
‹ Back to IndustriesArchitecture & Design

Imagine It, Build It: A Lego-Inspired Approach to Data Center Design

BASELAYER CEO William Slessman and Puget Sound Energy’s Christopher Perez recently had an intriguing discussion at DCD NY, showcasing how a modular approach to data center design is changing the data center landscape. William and his team wanted to find a data center solution that was more efficient than traditional stick-built facilities that would allow…

This story was produced through MarketScale. See how Architecture & Design teams put it to work with Executive Thought Leadership.

Share
Imagine It, Build It: A Lego-Inspired Approach to Data Center Design

Get featured

Want to get featured in MarketScale Architecture & Design?

Create a free MarketScale workspace and get your company's expertise featured across our Architecture & Design coverage. No credit card, no demo required.

Start free

BASELAYER CEO William Slessman and Puget Sound Energy’s Christopher Perez recently had an intriguing discussion at DCD NY, showcasing how a modular approach to data center design is changing the data center landscape.

William and his team wanted to find a data center solution that was more efficient than traditional stick-built facilities that would allow for both better time and capital management. One evening as William watched his youngest son build an intricate model with Legos, he thought, “How nice would it be if we could just drop a Lego block in the warehouse? You’d have a data center space ready to go!”. William realized that this concept of doing all the pre-work before could merit both time and dollar savings.

From Actual Legos to a Lego-Inspired Solution

The BASELAYER team brainstormed and realized that by building various pieces of a data center to be interchangeable and pre-integrated together, and then dropping these sections into locations either inside or out, the efficiency of the data center space could be improved drastically.

“As an infrastructure provider,” William said, “<this concept> also dramatically changed the outcome of the business. It changed our cost of goods sold. We had unbelievable energy efficiency with the ability to control the technology that was going in and out of it.”

A Simple to Deploy Solution

The trick is really looking at the requirement of where and what is needed, understanding the strategy and what the long-term initiatives are for the data center. The question of what applications are being used in the DC is the most important part to determining whether a stick-build or modular data center is the right option.”

With an ultimate goal to making the modular data center uncomplicated and efficient, BASELAYER asked, “How can we deploy as fast as possible, as simple as possible, and also deploy while other modules are still running?”

From Version One to Edge

The edge of network infrastructure is well-served by a module approach. Modules are quickly deployed and very versatile, allowing the integration of several centers across a wide geographic area versus one-off large installations. The Lego-inspired solution allows a site owner to configure blocks of data center capacity, however they may want, from seven cabinets to multi-megawatts, depending on requirements.

To learn more about how BASELAYER is reshaping performance in the data center through advanced modular technology, infrastructure management software, and big data analytics, check out the “Lego video” on YouTube.

Read more at baselayer.com

Your experts belong here

Every story in MarketScale Architecture & Design starts with a company putting its architects, designers, and spec writers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Specifiers choose partners whose work they have already seen explained, and your designers can be that explanation.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Architecture & Design Insights

Get new expert content in your inbox.

Architecture & Design: are you visible to AI?

Before they reach out, Architecture & Design buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Architecture & Design expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your architects, designers, and spec writers into the articles, video, and social content Architecture & Design buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Architecture & Design Insights

AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

AECOM's $144.5M in school work leads BD+C's 2026 K-12 engineering ranking

AECOM reported $144.5 million in 2025 K-12 school revenue, topping Building Design+Construction's 2026 Giants 400 engineering ranking ahead of CMTA and Jacobs. The lists rank gross revenue, so they map footprint, not performance. For districts planning bond programs, they are the closest public view of who builds schools at scale.

  • 01AECOM led the K-12 engineering list with $144.5 million in 2025 revenue, followed by CMTA at $104.5 million, Jacobs at $97.1 million and fourth-place WSP at $46.6 million, per BD+C.
  • 02The Giants 400 K-12 lists rank gross revenue from U.S. and Canada operations, so a firm's position measures how much school work it carries, not fees, project count or results.
  • 03The same three firms held No. 1 in K-12 architecture, engineering and construction in both 2025 and 2026, according to American School & University, while positions below them shifted.

Sep 18, 2026

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw plan trades Allegiant Stadium parking lots for a Boring Company station

Grimshaw has released plans for a reimagined north entry plaza at Allegiant Stadium in Las Vegas, per Dezeen. The design converts parking lots into transport infrastructure and walkways and builds a Boring Company station into an elevated plaza. For stadium operators, the arrival point moves from a parking field to a transit stop.

  • 01Grimshaw's Allegiant Stadium plan puts the transit station inside the entry plaza itself, which changes where crowd flow begins for gate staffing and wayfinding.
  • 02The plan matters most for venues with surface parking directly adjacent to gates and a transit operator willing to build to the door; without both, the model does not transfer.
  • 03Dezeen reported released plans, not a construction start; a published schedule or cost is the next signal that would move this from concept to project.

Sep 17, 2026

Proptech money is moving to AI that cuts construction and property costs

Proptech money is moving to AI that cuts construction and property costs

Crunchbase News reported Sept. 1, 2026 that proptech investors are shifting toward AI that makes construction, property operations and deals cheaper. Trunk Tools is the clearest example. Its TrunkBid bid-leveling agent and Cortex drawing layer put the change squarely in general contractors' preconstruction and submittal work.

  • 01Investor selectivity in proptech is now aimed at a specific test: does the tool take hours out of construction, building operations or a transaction. According to Crunchbase News, investors are putting more money into companies using AI and other technology to make construction, property operations and real estate transactions faster and less expensive.
  • 02Trunk Tools launched TrunkBid, an AI agent for subcontractor bid analysis and leveling, in March, according to Construction Business Owner, and its Cortex platform, unveiled in June, can compare revised drawing sets, according to ENR. Contractors that still level subcontractor bids by hand in spreadsheets are the buyers this wave is built for.
  • 03Watch whether early deployers such as Gilbane and Cleveland Construction publish measured hours saved. Until they do, the 'hundreds of hours' figure is a vendor estimate, not a benchmark.

Sep 17, 2026

Explore More Architecture & Design Insights

Read more expert perspectives from across Architecture & Design.

Browse Architecture & Design Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Architecture & Design and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512