Is AI in Hollywood a Creative Ally or Adversary? Actor Tom Schanley’s Take
The Writers Guild of America’s (WGA) new contract with the Alliance of Motion Picture and Television Producers introduces groundbreaking rules regarding Artificial Intelligence (AI) in Hollywood. It prohibits the use of AI for writing or rewriting scripts, mandates studios to disclose any AI-generated material to writers, and prevents the use of writers’ scripts for AI training without consent.
At the same time, the prolonged strike by the Screen Actors Guild – American Federation of Television and Radio Artists (SAG-AFTRA) culminated in an agreement that mandates actor approval and fair remuneration for the use of their digital likenesses. This agreement is a critical development in the ongoing discourse about the ethical use of AI and the concept of ‘synthetic performers’ in the entertainment industry. It represents a crucial effort to safeguard artistic authenticity while ensuring the rights and welfare of industry professionals.
In light of the recent agreements by the WGA and SAG-AFTRA addressing AI’s role in scriptwriting and the ethical use of digital likenesses, there is a growing emphasis on the importance of maintaining a human touch in storytelling amidst technological advancements. How will these new guidelines shape the future of storytelling in cinema, balancing the innovative potential of AI with the essential human essence that defines the art form?
Tom Schanley, Film & Television Actor, offers a nuanced perspective on AI in Hollywood. He highlights the need for a delicate balance between embracing technological advancements and safeguarding the irreplaceable human touch in storytelling.
“Right now, it’s a tool, and it can be a really useful tool, as long as the humans, the creatives guide it… You kind of lose something when everything can be done, you know, with technology,” Schanley said.
Article written by Sonia Gossai
Latest
Standing Out From the Competition
In a crowded marketplace, authenticity could be the strongest differentiator in standing out from the competition. Actor and Keynote Speaker Greg Bryk shares his insights on making a mark, on-screen and in the B2B arena. Bryk emphasizes the power of authenticity over pandering to the audience. He explains, “The way to stick out from […]
How Marines Master Communications Through Radio
Amid the chaos of the battlefield, the mastery of radio communication can mean the difference between victory and defeat. Marine Corps Veteran Jacob Dent provides a comprehensive look at the pivotal role of single-channel radios in ensuring operational success and safety for Marines stationed at Camp Pendleton and in global operations. The video delves […]
IC System – Meet Our Collectors
At IC System, the language of empathy speaks louder than the transactions of debt collection. In a compelling video feature, IC System’s dedicated team casts a spotlight on their unique approach—combining heartfelt empathy with innovative solutions to navigate the often challenging landscape of financial obligations. IC System champions a path of compassion, delving deep […]