Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

AMC Looks to Issue 25 Million More Shares

AMC Entertainment Holdings Inc. is looking to potentially expand its footprint on Wall Street amidst the entertainment titan’s massive stock gains. The movie theatre chain’s stock price is up more than 2,000% this year. Watch below as Bloomberg’s Juliette Saly provides additional insight into AMC’s current state.     The proposal will be submitted to…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

AMC Entertainment Holdings Inc. is looking to potentially expand its footprint on Wall Street amidst the entertainment titan’s massive stock gains. The movie theatre chain’s stock price is up more than 2,000% this year. Watch below as Bloomberg’s Juliette Saly provides additional insight into AMC’s current state.

The proposal will be submitted to shareholders at an annual meeting on July 29th.

Host: AMC, then jills wants to capitalize on the recent rally by issuing new shares, I mean, I guess if you’re the management of this business. And that you’re in a business that maybe needs some investments, that you maybe don’t ask too many questions about why your stock is rallying and just take the opportunity.

Saly: Strike while the iron is hot, and indeed they’ve raised $800 million in this a frenzy this week, and now AMC wants to issue 25 million more shares. Importantly, though, they say that they will not do that this year. Now, they’ve issued a regulatory filing for this plan to issue new shares at today’s prices. They’d be valued at $1.3 billion. And the proposal will be put to shareholders at an annual meeting on July 29th. Now, in a YouTube video, the company’s CEO, has said proceeds from this equity sale, if approved, would be to use to reduce debt, help the company negotiate with landlords who are owed some $400 million and to, quote, chase acquisitions hard.

Now, this is a major retreat from when they wanted to issue 500 million new shares earlier in the week. And they didn’t ever earlier in the year, I should say. They never got that to shareholders because they realized that that would be rejected. We are starting to see some bearish signals emerge. We saw, as you mentioned, AMC shares falling post trading and also looking at Germany’s trade gate. AMC Entertainment down some 13% from the closing price on Wall Street on Thursday at 36.78 euros or 44.54 in the US dollar terms. So that’s a drop of about 13% showing some of these bearish signals.

Host: And Julia, what’s this? I’m hearing about retail traders in Asia also want in on this volatile action.

Saly: Yeah, nothing like a bit of FOMO with in particular interest coming through in India and South Korea on trading platforms for investors in these two nations that have access to us stocks, in particular in India, we’ve seen EMC among the five most traded stocks on two of their platforms, which is vested finance and Stoeckle. In fact AMC has accounted for 14% of all trades. So that’s more than Tesla, Shopify and Facebook. And then over in South Korea, we’ve seen investors buy $225 million worth of AMC shares this week. That’s about three times the amount on Tesla and a popular online forum among Korean investors. So it’s similar to a Reddit type forum discussing the prospect for AMC and what could be the next meme stock and they are suggesting Blackberry.

*Bloomberg contributed to this content

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Video TranscriptExpand ↓

AMC, then jills wants to capitalize on the recent rally by issuing new shares, I mean, I guess if you're the management of this business. And that you're in a business that maybe needs some investments, that you maybe don't ask too many questions about why your stock is rallying and just take the opportunity. Strike while the iron is hot, and indeed they've raised $800 million in this a frenzy this week, and now AMC wants to issue 25 million more shares. Importantly, though, they say that they will not do that this year. Now, they've issued a regulatory filing for this plan to issue new shares at today's prices. They'd be valued at $1.3 billion. And the proposal will be put to shareholders at an annual meeting on July '20 ninth. Now, in a YouTube video, the company's CEO, Adam ouran, has said proceeds from this equity sale, if approved, would be to use to reduce debt, help the company negotiate with landlords who are owed some $400 million in to, quote, chase acquisitions hard. Now, this is a major retreat from when they wanted to issue 500 million new shares earlier in the week. And they didn't ever earlier in the year, I should say. They never got that to shareholders because they realized that that would be rejected. We are starting to see some bearish signals emerge. We saw, as you mentioned, AMC shares falling post trading and also looking at Germany's trade gate. AMC Entertainment down some 13% from the closing price on Wall Street on Thursday at 36.78 euros of 44.54 in the US dollar terms. So that's a drop of about 13% showing some of these bearish signals mark. And Julia, what's this. I'm hearing about retail traders in Asia also want in on this volatile action. Yeah, nothing like a bit of FOMO with in particular interest coming through in India and South Korea on trading platforms for investors in these two nations that have access to us stocks, in particular in India, we've seen EMC among the five most traded stocks on two of their platforms, which is vested finance and Stoeckle in fact invested. EMC has accounted for 14% of all trades. So that's more than Tesla, Shopify and Facebook. And then over in South Korea, we've seen investors buy $225 million worth of AMC shares this week. That's about three times the amount on Tesla and a popular online forum among Korean investors. So it's similar to a Reddit type forum discussing the prospect for AMC and what could be the next maime stock and a mark there suggesting blackberry.

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI is quietly becoming the scheduling engine for 50-plus pro leagues

Fastbreak AI says its software now powers scheduling for more than 50 professional leagues worldwide, including NBA work tied to the in-season tournament. Scheduling is being treated like a multi-constraint optimization system. That pushes leagues toward data, governance, and integration work, not just better calendars.

  • 01A pro schedule is now a solvable optimization workload: Fast Company frames the NBA problem as 1,230 games across 30 teams over six months, with constraints coming from networks, venues, safety rules, and fairness.
  • 02Vendor choice is increasingly about constraint governance, not UI: the hard part is deciding which rules are immutable, which are preferences, and who owns changes when tradeoffs hit live operations.
  • 03Fastbreak’s origin story matters for enterprise buyers: Fast Company ties its approach to field-service optimization math from MapAnything, suggesting schedules can be managed like dispatch and routing, with similar data and integration demands.

Sep 4, 2026

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV now carries ESPN Unlimited inside its app. The move lands ahead of ESPN’s Sept. 17, 2026 price increase to $31.99 a month from $29.99. ESPN Select rises to $13.99 from $12.99.

  • 01Bundling is turning into product integration: ESPN Unlimited content now inherits YouTube TV features like multiview and DVR, which can move viewing time and ad impressions without changing channel lineups (Variety).
  • 02ESPN’s Sept. 17 price lift creates a fresh benchmark for bundle valuation: Unlimited at $31.99/month and Select at $13.99/month (NewscastStudio) give procurement teams a current ‘outside option’ to pressure-test carriage renewals.
  • 03Event-count language is creeping into tier strategy: ESPN says ESPN Unlimited provides access to more than 47,000 live events annually, versus about 32,000 for ESPN Select, according to NewscastStudio.

Sep 3, 2026

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the league-record $9.612 billion sale of the Seattle Seahawks, per Front Office Sports. Ticket distribution rules and sponsor inventory governance now matter more. Athletic Business cited a Seahawks playoff example with $222.95 face value vs. a $461.50 lowest StubHub listing.

  • 01Record $9.612B valuation, per Front Office Sports, tends to elevate “operationally controllable” cash flows, ticketing policy, inventory yield and sponsor deliverables because those are the knobs teams can actually turn season to season.
  • 02Geographic ticket-sale restrictions can shift demand to resale instead of removing it. Athletic Business’ Seahawks example showed $222.95 face value alongside a $461.50 lowest StubHub listing, a leakage benchmark worth modeling before the next postseason onsale.
  • 03Seahawks-style small-business partner programs can be productized into repeatable inventory. Turf Magazine reported System Pavers joined the Seahawks’ Small Business Program, powered by Eleven Sports Media, built around brand exposure throughout Lumen Field and non-gameday digital inventory.

Sep 3, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512