American University Professor Benjamin Wright on Content Development in the Digital World

 

Content, content, content. Today it’s the driving factor in the great game of marketing. But with so much content out there, it’s got to be quick, engaging and intentional to be effective and drive conversions. This is especially important in the sports world, where a quality brand can influence everything from fan participation, to sponsorship opportunities, to team culture.

Our guest on this episode of a Digital Marketing Professor Series, Benjamin Wright, has dedicated his research to this intersection of marketing in the sports world. He’s spent his career seeing how social media is powering marketing and how companies are cultivating their brand. When Wright was in college athletics and sports agencies, personal brand was already very important, and that was back in 2008 before the true explosion of social media.

In this episode, Wright talks about the tools that are available to marketing professionals and how he prepares his students to use creativity and big data to create quality content. “Strategy has to be at the forefront of every decision that we’re making,” Wright said. “It’s not necessarily building a digital strategy, it’s looking at strategy in a digital world.”

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

London
From Procurement to AI: Coupa’s London Stop Charts the Future of Business Agility
September 11, 2025

Coupa’s London World Tour stop highlighted how digital transformation is reshaping the intersection of procurement, finance, AI, and supply chain management. In an era where disruption is constant, the ability to integrate intelligence and agility across these domains is becoming a defining advantage for global enterprises. By fostering dialogue among industry leaders in an intimate…

Read More
Tokyo World Tour
Tokyo World Tour Highlights Coupa’s Role in the Next Era of Business Transformation
September 11, 2025

At a time when organizations face mounting pressure to balance efficiency with sustainability, Coupa’s Tokyo World Tour highlighted how technology is reshaping the very core of corporate strategy. By putting AI and future-ready spending models at the forefront, the event underscored a shift away from traditional cost-cutting toward intelligent, value-driven growth. In bringing together expert…

Read More
Coupa’s Sydney World Tour
Building Community and Showcasing Innovation at Coupa’s Sydney World Tour
September 11, 2025

Coupa’s Sydney World Tour showcased more than just product updates—it revealed the power of community. Attendees from across Australia and New Zealand came together not only to explore Coupa’s latest AI-driven features but also to trade strategies for tackling shared supply chain challenges. Beyond the keynotes and customer spotlights, the event’s heartbeat was in the…

Read More
reviews
The New Freight Standard: Why Verified Trucking Reviews Matter in Modern Supply Chains
September 11, 2025

For decades, the freight industry has leaned heavily on compliance data and opaque reputation systems, leaving carriers, brokers, and shippers with little visibility into actual service quality. Reviews often sat behind paywalls, skewed negative, or lacked validation altogether, making it difficult to separate reliable partners from unreliable ones. Today, the vast majority of trucking remains…

Read More