American University Professor Benjamin Wright on Content Development in the Digital World

 

Content, content, content. Today it’s the driving factor in the great game of marketing. But with so much content out there, it’s got to be quick, engaging and intentional to be effective and drive conversions. This is especially important in the sports world, where a quality brand can influence everything from fan participation, to sponsorship opportunities, to team culture.

Our guest on this episode of a Digital Marketing Professor Series, Benjamin Wright, has dedicated his research to this intersection of marketing in the sports world. He’s spent his career seeing how social media is powering marketing and how companies are cultivating their brand. When Wright was in college athletics and sports agencies, personal brand was already very important, and that was back in 2008 before the true explosion of social media.

In this episode, Wright talks about the tools that are available to marketing professionals and how he prepares his students to use creativity and big data to create quality content. “Strategy has to be at the forefront of every decision that we’re making,” Wright said. “It’s not necessarily building a digital strategy, it’s looking at strategy in a digital world.”

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

AI Infrastructure
Simplifying AI Infrastructure: From Data Center to Deployment (Part 1)
May 19, 2026

In this episode of the Flawless Execution podcast, Jeff Hudgins, VP of Global Services at UNICOM Engineering, breaks down the real-world challenges of deploying AI infrastructure at scale. As AI moves from one-off builds to repeatable global deployments, OEMs, ISVs, and enterprises face increasing complexity across design, integration, cooling, logistics, and installation. Jeff discusses how…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode Two)
May 19, 2026

AI’s next workforce challenge is not adoption; it is trust, governance and role redesign. Recent PwC research found that most U.S. executives expected AI agents to drastically transform existing roles, even as fewer than half of companies using agents had fundamentally rethought their operating models or redesigned processes around them. For enterprise technology leaders, the…

Read More
AI
AI-Enabled Engineering Is Changing the Rules for Talent, Skills and Workforce Readiness (Episode One)
May 19, 2026

As AI moves from experimentation into daily enterprise workflows, companies are confronting a harder question than whether to adopt new tools: how to redesign work around them. The shift is already changing what employers need from technical talent, from task-based coding skills to systems thinking, judgment and the ability to guide AI-enabled platforms. According to…

Read More
TGR Foundation
Tiger Woods’ TGR Foundation Is Reimagining Educational Access Through STEAM, AI, and Community Partnerships
May 19, 2026

As schools across the United States continue grappling with post-pandemic learning loss, declining student engagement, and shrinking emergency funding, nonprofit organizations are increasingly stepping in to fill critical gaps. Recent national studies on literacy recovery, student engagement, and career-connected learning show that educators are facing significant post-pandemic challenges in keeping students connected to pathways that…

Read More