Bumble And The Los Angeles Clippers Strike Jersey Deal

The LA Clippers, owned by Microsoft’s former CEO Steve Ballmer, has negotiated a deal with dating and friend-finding app Bumble.

A major aspect of the deal is the inclusion of Bumble’s logo on Clippers team jerseys. Although jersey sponsorships are far from a new idea, this will be a league first for a dating service.

Bumble’s announcement noted an alignment in brand values between the two since Bumble brands itself as the only “women-first” dating app, and the Clippers are led by the NBA’s only female president. The partnership highlights the importance of diversity and equality for the two brands.

The particular terms of the deal weren’t made public, but Bumble hasn’t balked at making politics a part of their brand. The company recently took a strong anti-gun stance and held to that belief by banning guns from inclusion in the dating app’s profile pictures.

For Ballmer and the Clippers, it’s a valuable relationship that doubles as an expression of the team’s core values. Now the question is how the Clipper/Bumble relationship will develop, and what happens next for the dating app that doesn’t keep its politics under wraps.

Follow us on social media for the latest updates in B2B!

Image

Latest

empathy
Why Empathy Matters in Today’s Workplace and How It Builds Better Teams
November 25, 2025

Empathy has become a business competency, not a soft nice-to-have. With hybrid teams, rapid AI adoption, and a workforce increasingly vocal about identity and inclusion, companies are being pushed to rethink what effective leadership looks like right now. Research and workplace trend reports consistently show that employees who feel seen and supported are more…

Read More
pastor
Finding Purpose Through Service: Faith, Leadership, and Legacy with Pastor Arthur James
November 24, 2025

Burnout among faith leaders has surged in recent years, fueled by heavier workloads, complex community needs, and the quiet exhaustion many pastors carry—sparking urgent conversations about resilience, calling, and sustainable leadership. A survey found that roughly four in ten pastors considered leaving full-time ministry in a single year, citing reasons like stress and loneliness—making guidance…

Read More
Karen Alter
Why the Best Leaders Don’t Climb Straight Ladders: How Karen Alter Built Success Through Detours
November 24, 2025

As companies push to decarbonize, modernize infrastructure, and bring new technologies to market, the leaders who stand out aren’t always the ones who followed a straight career path. Increasingly, it’s the people with the zigzags—the folks who’ve worked across different industries, adapted to new environments, and learned to make decisions under pressure—who bring the clarity…

Read More
intuition
Allowing Inspiration to Grow from Intuition: How Inner Guidance Drives Real Career Growth
November 21, 2025

In a workplace culture increasingly shaped by rapid change, rising expectations, and new definitions of leadership, professionals are redefining success beyond titles and output. Empathy, intuition, and inner alignment — once seen as intangible “nice-to-haves” — are now emerging as competitive advantages. As recent workforce studies show that human-centered leaders drive higher engagement and…

Read More