Bumble And The Los Angeles Clippers Strike Jersey Deal

The LA Clippers, owned by Microsoft’s former CEO Steve Ballmer, has negotiated a deal with dating and friend-finding app Bumble.

A major aspect of the deal is the inclusion of Bumble’s logo on Clippers team jerseys. Although jersey sponsorships are far from a new idea, this will be a league first for a dating service.

Bumble’s announcement noted an alignment in brand values between the two since Bumble brands itself as the only “women-first” dating app, and the Clippers are led by the NBA’s only female president. The partnership highlights the importance of diversity and equality for the two brands.

The particular terms of the deal weren’t made public, but Bumble hasn’t balked at making politics a part of their brand. The company recently took a strong anti-gun stance and held to that belief by banning guns from inclusion in the dating app’s profile pictures.

For Ballmer and the Clippers, it’s a valuable relationship that doubles as an expression of the team’s core values. Now the question is how the Clipper/Bumble relationship will develop, and what happens next for the dating app that doesn’t keep its politics under wraps.

Follow us on social media for the latest updates in B2B!

Image

Latest

medicine
The Art of Recovery: Where Music and Medicine Meet in Patient Care
May 14, 2026

Healthcare today can feel overwhelming—not just for patients, but for the teams caring for them. After a major illness or injury, recovery isn’t handled by one doctor alone; it often involves a whole network of specialists, from physical therapists to nurses to social workers, all trying to help someone regain their independence and quality…

Read More
infant health
From Monitoring to Knowing: How Owlet Is Redefining Infant Health at Retail
May 14, 2026

Baby monitors have long promised parents the ability to see and hear their child from another room. But as connected health devices become more normalized in everyday life, from smartwatches to sleep trackers, parents are beginning to expect more than visibility. They want insight. For Owlet, that shift matters because its wearable monitors track…

Read More
SPD
Unlocking CensisAI²: The Metrics That Matter for Smarter SPD Decisions
May 13, 2026

Sterile processing departments are swimming in data, from workflow automation and supply data to patient outcome and quality metrics. But the real challenge is not collecting more information; it is knowing which metrics actually improve SPD performance, technician education, OR readiness and patient safety. For Censis, a leader in surgical asset management, the focus…

Read More
User-generated content
The New Rules of Discoverability: How User-Generated Content Is Reshaping Search, Trust, and Brand Visibility
May 12, 2026

User-generated content (UGC) is moving from marketing side dish to main course as large language models change how people discover brands, products, creators, and ideas. Customer reviews, forum posts, videos, and community conversations increasingly carry more influence than polished brand copy because they feel more specific, lived-in, and trustworthy. As AI systems learn from…

Read More