Bumble And The Los Angeles Clippers Strike Jersey Deal

The LA Clippers, owned by Microsoft’s former CEO Steve Ballmer, has negotiated a deal with dating and friend-finding app Bumble.

A major aspect of the deal is the inclusion of Bumble’s logo on Clippers team jerseys. Although jersey sponsorships are far from a new idea, this will be a league first for a dating service.

Bumble’s announcement noted an alignment in brand values between the two since Bumble brands itself as the only “women-first” dating app, and the Clippers are led by the NBA’s only female president. The partnership highlights the importance of diversity and equality for the two brands.

The particular terms of the deal weren’t made public, but Bumble hasn’t balked at making politics a part of their brand. The company recently took a strong anti-gun stance and held to that belief by banning guns from inclusion in the dating app’s profile pictures.

For Ballmer and the Clippers, it’s a valuable relationship that doubles as an expression of the team’s core values. Now the question is how the Clipper/Bumble relationship will develop, and what happens next for the dating app that doesn’t keep its politics under wraps.

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More