Cirque du Soleil Reopens Vegas Shows in Sign of Vaccine Optimism

(Bloomberg) —

Cirque du Soleil Entertainment Group, which emerged from court protection with new owners last year, will reopen four shows in the coming months, including two in Las Vegas this summer, in a sign of optimism as vaccination progresses.

The Montreal-based company, which was forced to close all its venues due to Covid-19, will first launch at Vegas hotels with “Mystere” starting on June 28, followed by “O” on July 1, the company said in a statement Wednesday. Touring will resume with a show in Punta Cana, Dominican Republic, in November. London’s Royal Albert Hall will host a fourth one in January 2022.

Two shows, in China and Mexico, had already resumed. But the return to Vegas is key for the company.

“This is the moment we have all been waiting for” after an almost 400-day hiatus, Chief Executive Officer Daniel Lamarre said in a statement.

In a November interview, Lamarre said vaccine distribution on a large scale would be required for people to feel comfortable returning to Cirque’s live venues. The U.S. has been making strides in its vaccination campaign, with 40% of its population having received at least one dose, according to the Bloomberg Vaccine Tracker.

He’d predicted operations would start first in Vegas, where it has signed extensions for five of its shows. Blue Man Group, which Cirque bought in 2017, will also relaunch there on June 24, the company said.

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More