Connecting Fans and Athletes Through Music

The fans remember the highlights but the franchises remember the technology, data, and inventions that powered their season. Host Tyler Kern sits down with the innovators, leaders and founders that are taking sports into the future.

 

Many of us have seen our favorite athletes warm up before a game — and wondered what they are listening to to get themselves ready to perform.

One entrepreneur took that a step further, launching a social media app based on that premise.

This week on Salary Capped, host Tyler Kern sits down with Co-Founder and CEO of EarBuds, Jason Fox. During his second year in the NFL, Fox was looking at Cam Newton warming up with a pair of headphones on and was studying the quarterback’s routine. Fox wanted to mimic the ferocity Newton had before the game and was curious what was playing in his ears. The app was born not long after.

EarBuds, which allows users to listen to the same music streams as their friends or celebrities at the same time, now counts other NFL stars, including Baker Mayfield (through Camwood Ventures), among investors.

For Fox, the league provided a gateway into other interests. He knew he was going to have to prepare for life after football while he was still in the NFL, and he was enrolled in an MBA program while he was playing for the Dolphins.

Kern and Fox also dove into how celebrities and brands are looking for more and more opportunities for collaboration and different ways to build community.

Follow Along for a New Episode Every Monday!

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

branding
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode One)
January 22, 2026

When pandemic restrictions shut down restaurants, paused travel, and compressed social lives, connection didn’t disappear; it moved closer to home. Backyards quietly emerged as important gathering spaces, offering a simple way to be together without screens, schedules, or spectacle. What began as a workaround evolved into a familiar rhythm of gathering. In that shift,…

Read More
customer movement
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Three)
January 22, 2026

As audiences tune out polished ads and lean into trust, brands are being forced to rethink how they show up for the customer. Research consistently shows that consumers rate peer-created content as more credible than traditional brand messaging, and algorithmic discovery is increasingly rewarding authenticity over polish. With AI reshaping how people search and…

Read More
supply chains
Why the Best Careers Are Designed Like Resilient Supply Chains
January 22, 2026

What do supply chains and community have in common? They both deliver value—when managed with purpose. At their best, they show how intentional systems, meaningful connections, and consistent action turn effort into lasting professional growth. This week on Professional Quotient, listeners hear from Nathan Chaney, founder of Supply Chaney, whose insights bridge the mechanics…

Read More
brand
Bonfire Branding: How Solo Stove Sparked a Customer Movement with Liz Vanzura (Episode Two)
January 22, 2026

As people seek relief from constant digital noise, the backyard has quietly become a modern “third space” in everyday life. Outdoor living, fire pits, and at-home hosting continue to grow as consumers prioritize connection, ease, and experiences that feel meaningful without requiring more complexity. Brands that understand this shift aren’t just selling products—they’re offering…

Read More