Skip to content
MarketScale
‹ Back to IndustriesSports & Entertainment

Using the NFL Combine to Define What Data Matters: Diving Into Data

With topics ranging from the “underwear Olympics” to the impact of the Coronavirus on economics, this week’s episode of Diving Into Data with T.C. Riley is dynamic. The NFL Combine, which is nicknamed the “underwear Olympics,” is an event where athletes likely to be drafted by the NFL are assessed in-person. Riley called this the…

This story was produced through MarketScale. See how Sports & Entertainment teams put it to work with Events & Onsite Capture.

Share
Using the NFL Combine to Define What Data Matters: Diving Into Data

Get featured

Want to get featured in MarketScale Sports & Entertainment?

Create a free MarketScale workspace and get your company's expertise featured across our Sports & Entertainment coverage. No credit card, no demo required.

Request an invite

With topics ranging from the “underwear Olympics” to the impact of the Coronavirus on economics, this week’s episode of Diving Into Data with T.C. Riley is dynamic.

The NFL Combine, which is nicknamed the “underwear Olympics,” is an event where athletes likely to be drafted by the NFL are assessed in-person. Riley called this the “data version of scouting.” At this event, athletes’ physical features are measured, soft skills are tested, and there are opportunities for networking.

Riley pointed out that by televising this event for the past decade, “the NFL has taken over our calendars year-round.” Viewers get a peek behind the scenes at the push to make drafting an exact science. By the end of the event, athletes have scores on their physicality, skills, experience, and more. This allows teams to determine their topic picks based on the data that matters most to them. For instance, Riley highlighted that the Seattle Seahawks have often favored tall quarterbacks and the Oakland Raiders tend to prefer fast athletes.

Beyond the impact of data on the NFL, Riley also discussed data related to the spread of the Coronavirus.

During a previous episode of Diving Into Data, Riley discussed how the Coronavirus might have a global impact. Since that time, the virus has crossed borders, affecting many in Italy, Iran, and South Korea. The United States also has a few cases. As a result, there are quarantines and other challenges occurring in several countries.

The global influence of the virus still remains to be seen, but there are indications of significant economic impact. For instance, just a few weeks ago experts through the global growth forecast could go down slightly. Now, some experts are saying it could reach 1.5%, which would be half its current standing.

Riley also discussed stock market fluctuations, changes in the pollution rate in China as an indication of decreased production in factories, and more. Tune in for the details, and listen to Diving Into Data next week for discussions about Google updates affecting SEO, Super Tuesday data, and more.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

Follow us on social media for the latest updates in B2B!

Twitter – @MarketScale

Facebook – facebook.com/marketscale

LinkedIn – linkedin.com/company/marketscale

Your experts belong here

Every story in MarketScale Sports & Entertainment starts with a company putting its venue operators, production crews, and partnership teams on the record. Buyers are already reading this topic. The only question is whose experts they find.

Rights holders and partners back the operators they know, and coverage is how they get to know yours.

Get your team featuredSee how it works15 minutes, straight to a calendar.

Follow Sports & Entertainment Insights

Get new expert content in your inbox.

Sports & Entertainment: are you visible to AI?

Before they reach out, Sports & Entertainment buyers ask AI engines which vendors to trust. See how AI describes your company today, and where competitors show up instead.

Free workspace

You just read one Sports & Entertainment expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your venue operators, production crews, and partnership teams into the articles, video, and social content Sports & Entertainment buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale Studio workspace
One video edit a month, on us
AI writing, editing, and publishing tools
In-platform coaching to learn the system

More Sports & Entertainment Insights

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV adds ESPN Unlimited inside the app as ESPN raises DTC prices

YouTube TV now carries ESPN Unlimited inside its app. The move lands ahead of ESPN’s Sept. 17, 2026 price increase to $31.99 a month from $29.99. ESPN Select rises to $13.99 from $12.99.

  • 01Bundling is turning into product integration: ESPN Unlimited content now inherits YouTube TV features like multiview and DVR, which can move viewing time and ad impressions without changing channel lineups (Variety).
  • 02ESPN’s Sept. 17 price lift creates a fresh benchmark for bundle valuation: Unlimited at $31.99/month and Select at $13.99/month (NewscastStudio) give procurement teams a current ‘outside option’ to pressure-test carriage renewals.
  • 03Event-count language is creeping into tier strategy: ESPN says ESPN Unlimited provides access to more than 47,000 live events annually, versus about 32,000 for ESPN Select, according to NewscastStudio.

Sep 3, 2026

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

Record $9.612B Seahawks sale turns ticketing controls and sponsor deliverables into board-level work

NFL owners approved the league-record $9.612 billion sale of the Seattle Seahawks, per Front Office Sports. Ticket distribution rules and sponsor inventory governance now matter more. Athletic Business cited a Seahawks playoff example with $222.95 face value vs. a $461.50 lowest StubHub listing.

  • 01Record $9.612B valuation, per Front Office Sports, tends to elevate “operationally controllable” cash flows, ticketing policy, inventory yield and sponsor deliverables because those are the knobs teams can actually turn season to season.
  • 02Geographic ticket-sale restrictions can shift demand to resale instead of removing it. Athletic Business’ Seahawks example showed $222.95 face value alongside a $461.50 lowest StubHub listing, a leakage benchmark worth modeling before the next postseason onsale.
  • 03Seahawks-style small-business partner programs can be productized into repeatable inventory. Turf Magazine reported System Pavers joined the Seahawks’ Small Business Program, powered by Eleven Sports Media, built around brand exposure throughout Lumen Field and non-gameday digital inventory.

Sep 3, 2026

The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

The NBA’s local streaming hub is shaping up as a billion-dollar procurement for 25-29 teams

The NBA and YouTube are in advanced talks on a geofenced hub for local team telecasts starting in the 2027-28 season, per Sports Business Journal. Team count drives the price. Sports Business Journal reported about $1.2B for roughly 29 teams, versus about $850M for 25 teams or fewer.

  • 01The number that matters is team count: Sports Business Journal’s reporting implies the hub’s economics may swing by roughly $350M depending on whether the NBA can deliver about 25 teams or closer to 29.
  • 02For platforms bidding on the hub, the work centers on managing local telecasts for 20 to 25 teams in the initial year and eventually 29 of 30 clubs, according to Sports Business Journal.
  • 03NBA TV returning to league control and airing 60 non-exclusive regular-season games (per NewscastStudio) signals the league is building internal operating muscle for scheduling, production coordination, and cross-platform packaging ahead of a larger local-rights aggregation.

Sep 3, 2026

Explore More Sports & Entertainment Insights

Read more expert perspectives from across Sports & Entertainment.

Browse Sports & Entertainment Hub

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Sports & Entertainment and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512