How ESPN Saved Big On Formula 1

Formula One raced back onto the screens of ESPN yesterday after a 20-year absence, and although the series trails in popularity behind homegrown competition in the United States, the contract is on track to drive a turbocharged return for the sports broadcaster.

ESPN’s track record in F1 stretches all the way back to 1962 when its sister network ABC broadcast the series for the first time in the U.S. It aired highlights of the Monaco Grand Prix on ABC’s Wide World of Sports and continued to screen select races until the 1980s. ESPN took over the wheel in 1984 and continued until 1997 when it lost the rights to the Speed Channel, which had a 17-year run as F1’s broadcaster.

Speed lost the rights to NBC Sports, which broadcast F1 from 2013 until the end of last year and revved up interest in the series by giving flagship races airtime on network channel NBC.

Read the full article here

Follow us on social media for the latest updates in B2B!

Image

Latest

healthcare
The Future of Employer Benefits: Balancing Rising Healthcare Costs with Creative, Employee-Centered Perks
August 28, 2025

The landscape of employee benefits has undergone a seismic shift in the last decade. From the rise of telemedicine to the introduction of lifestyle spending accounts and stipends for services like DoorDash and HelloFresh, employers are reimagining how they support workers in a post-pandemic, inflation-conscious world. With healthcare costs rising and talent competition intensifying,…

Read More
How Smart EHR Features Return Time to Patient Care: Insights from Healthcare Leaders
August 27, 2025

When Documentation Technology Finally Works for Clinicians At ChartLogic, we’ve spent years perfecting the features that matter most to healthcare providers. But rather than tell you what we think works, we wanted to hear directly from clinicians about the EHR capabilities that have genuinely improved their workflows. We asked healthcare professionals: Have you ever used…

Read More
sustainability
From Green Initiatives to Guest Loyalty: Building the Future of Hospitality Through Tree Planting and Plastic Cleanup Programs
August 27, 2025

Sustainability is no longer optional in hospitality—it’s the expectation. A recent Booking.com report found that 84 percent of global travelers now prioritize making their trips more sustainable, raising the bar for hotels worldwide. Yet too many properties are still relying on the basics—like towel reuse cards or energy-saving reminders—that guests increasingly see as table stakes….

Read More
The Future of Directional Drilling: How Emerging Technologies Are Reshaping Performance Standards
August 27, 2025

Driving Innovation in Energy Exploration At Altitude Energy Partners, we’ve long understood that the future of energy development depends on continuous innovation in directional drilling technology. As formations become more complex and environmental standards more stringent, the industry is experiencing a technological revolution that promises to redefine what’s possible in drilling performance. We asked industry…

Read More