How ESPN Saved Big On Formula 1

Formula One raced back onto the screens of ESPN yesterday after a 20-year absence, and although the series trails in popularity behind homegrown competition in the United States, the contract is on track to drive a turbocharged return for the sports broadcaster.

ESPN’s track record in F1 stretches all the way back to 1962 when its sister network ABC broadcast the series for the first time in the U.S. It aired highlights of the Monaco Grand Prix on ABC’s Wide World of Sports and continued to screen select races until the 1980s. ESPN took over the wheel in 1984 and continued until 1997 when it lost the rights to the Speed Channel, which had a 17-year run as F1’s broadcaster.

Speed lost the rights to NBC Sports, which broadcast F1 from 2013 until the end of last year and revved up interest in the series by giving flagship races airtime on network channel NBC.

Read the full article here

Follow us on social media for the latest updates in B2B!

Latest

VuWall’s Security Features Utilize AV Over IP to Meet Workplace Security Demands
September 22, 2023

The significant shift in security demands has seen modest operation centers evolve into larger, more intricate spaces. This change isn’t just a nod to expansion but underscores the demand and importance of comprehensive security in modern businesses. Then enter AV over IP solutions, which replaces the old-fashioned bulky matrix switchers and provides a decentralized […]

Read More
GSX 2023: The Present And Future Of Cybersecurity Architecture With Johnson Controls
September 22, 2023

In today’s rapidly evolving technological landscape, the integration of security systems and cybersecurity architecture is paramount for businesses. Johnson Controls, one of the biggest security system integrators in North America, recognizes the challenges faced by organizations in ensuring the reliability and uptime of their security investments. With the rise of connected devices, cybersecurity threats have […]

Read More
FIS Podium
September 22, 2023

Designed in collaboration with CBP, Parabit FIS Podiums are intelligently designed to support touchless passenger processing and efficiently accommodate change over time – technology upgrades, the way passengers are processed, and the way people flow is managed.

Read More