How ESPN Saved Big On Formula 1

Formula One raced back onto the screens of ESPN yesterday after a 20-year absence, and although the series trails in popularity behind homegrown competition in the United States, the contract is on track to drive a turbocharged return for the sports broadcaster.

ESPN’s track record in F1 stretches all the way back to 1962 when its sister network ABC broadcast the series for the first time in the U.S. It aired highlights of the Monaco Grand Prix on ABC’s Wide World of Sports and continued to screen select races until the 1980s. ESPN took over the wheel in 1984 and continued until 1997 when it lost the rights to the Speed Channel, which had a 17-year run as F1’s broadcaster.

Speed lost the rights to NBC Sports, which broadcast F1 from 2013 until the end of last year and revved up interest in the series by giving flagship races airtime on network channel NBC.

Read the full article here

Follow us on social media for the latest updates in B2B!

Image

Latest

digital freight invoicing
ODeX Is Leading the Charge in Digital Freight Invoicing
April 24, 2025

Global shipping continues to grapple with fragmented billing processes, often delaying cargo movement. According to McKinsey, adopting an electronic bill of lading could save $6.5 billion in direct costs and enable $40 billion in global trade. As vessels carry goods for thousands of shippers per voyage, the administrative burden of managing and reconciling invoices…

Read More
Human Intelligence Movement
Just Thinking… about Reimagining Education for the AI Era with the Human Intelligence Movement
April 24, 2025

As artificial intelligence reshapes education, work, and daily life, educators are grappling with how to prepare students for a future where human skills—not just knowledge—will be paramount. In fact, a growing number of reports highlight that employers increasingly value collaboration, communication, and emotional intelligence over memorized content. Amid this transformation, the Human Intelligence Movement…

Read More
The Value of a Restoration Team with Healthcare Experience
The Value of a Restoration Team with Healthcare Experience
April 24, 2025

In this episode of Inside Restoration & Recovery, host Martha Lewis welcomes Jason McClaren, Director of Facilities Operations at Reunion Rehabilitation Hospitals, to discuss the critical advantage of partnering with a restoration team experienced in healthcare. A former firefighter and military veteran, Jason has spent the last decade managing safety, risk, and emergency preparedness…

Read More
Science of reading
Educators Must Combine 1:1 Tutoring with the Science of Reading to Close the Reading Gap
April 23, 2025

Coming out of the COVID-19 pandemic, the education system faced a seismic shift. Learning loss, especially in foundational literacy, was a national crisis. In 2024, only 31% of fourth graders in the U.S. were reading proficiently, according to the National Assessment of Educational Progress (NAEP). Meanwhile, tutoring exploded as a top strategy to recover…

Read More