Skip to content
MarketScale
‹ Back to IndustriesSoftware & Technology

Exploring the Impact of AI in the Entertainment World on the Industry’s Future

Out with the old, in with the AI: generative technology is ready to steal the show and reshape the entertainment industry in ways we’ve never seen before. According to International Data Corp, the media sector is witnessing an unparalleled boom in AI investments, with a whopping five-year compound annual growth rate of over 30%….

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Sports And Entertainment · Ai InvestmentsEntertainment IndustryEntertainment RevolutionGenerative Ai
Share

Key takeaways

01

Out with the old, in with the AI: generative technology is ready to steal the show and reshape the entertainment industry in ways we’ve never seen before.

02

According to International Data Corp, the media sector is witnessing an unparalleled boom in AI investments, with a whopping five-year compound annual growth rate of over 30%….

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

Out with the old, in with the AI: generative technology is ready to steal the show and reshape the entertainment industry in ways we’ve never seen before. According to International Data Corp, the media sector is witnessing an unparalleled boom in AI investments, with a whopping five-year compound annual growth rate of over 30%. Stats like these, among many others, circulating online, bring up thought-provoking questions within the entertainment industry today. For example, could AI be the driving force behind a significant shift in how entertainment is produced and consumed in the future? Does the rise of AI in the entertainment world present a challenge to artists and other creative minds in the sector?

Interestingly enough, Google Bard (the search giant’s answer to Microsoft’s popular Bing Chat) was recently asked about its capabilities.  The AI chatbot disclosed that generative AI thrives in “tasks that require creativity.” This revelation, like others, may not be entirely comforting to artists and creative professionals in the entertainment industry; however, it could hint at how the future of entertainment will be shaped by the fusion of AI and human innovation as AI in the entertainment world continues to grow.

So, what’s in store for the entertainment industry as AI takes the spotlight? Ashley Russo, Founder & President of ASR Media Productions, recognizes the undeniable impact of AI on the entertainment and news sectors. Yet, she believes that human connection is vital for truly realizing customers’ visions.

Ashley Russo’s Thoughts: 

“Production in both the entertainment industry and the news industry are being greatly improved by the use of AI. However, when it comes to relating to customers and creating their vision and bringing it to life, I don’t think anything will ever replace people.”

Article written by: Azam Saghir

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Sports And Entertainment
B2B Weekly

The week in Software & Technology, and sixteen other industries, every Monday.

Ten stories, one-line takes, five minutes. Free.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

Nvidia CEO Jensen Huang Says Chip Sales Could Double Next Year—If the Supply Chain Can Keep Up

Nvidia CEO Jensen Huang Says Chip Sales Could Double Next Year—If the Supply Chain Can Keep Up

Nvidia CEO Jensen Huang forecasted doubling chip sales next year, but the company's CFO frames this as the supply-unconstrained scenario, signaling that supply chain capacity—not demand—is the real constraint. Nvidia and Palantir announced a collaboration to apply AI to Nvidia's own supply chain operations to identify bottlenecks and allocate materials more effectively.

  • 01Nvidia's doubling forecast depends on supply chain throughput, not demand—the company itself is supply constrained according to CFO Colette Kress.
  • 02Nvidia and Palantir said their first sovereign AI deployment for Nvidia’s operations is designed to spot supply constraints earlier and improve how materials are allocated across production.
  • 03Enterprise buyers should plan for competitive allocation pressure, higher networking and infrastructure costs alongside GPU spending, and the emergence of on-premises architectures as first-class options.

Sep 20, 2026

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third, Priority and CSI deals put a premium on payments built into software

Fifth Third led a strategic investment in Payload, Priority Commerce agreed to acquire IntelliPay, and CSI acquired Qolo in a series of summer transactions, PYMNTS reported. Together, the deals point to buyers valuing payments technology already integrated into the software customers use, not just standalone processing capacity. For operators, that means the entity holding payment data can change hands without the front-end software changing.

  • 01BCG says SaaS providers with integrated payments accounted for 36% of small and midsize business acquiring revenue in 2024 and projects that share will reach 45% by 2028.
  • 02Finance and IT leaders using property, practice management or utility billing platforms should reread payments and data clauses, since the entity holding payment data can change hands even if the software front end does not.

Sep 19, 2026

System integrators shape whether factory tech pays off, Smart Industry argues

System integrators shape whether factory tech pays off, Smart Industry argues

Smart Industry’s Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing systems, operations and workflows. Related summer coverage highlights upskilling, institutional knowledge and technician demand alongside the same integration-and-deployment theme. The framing shifts attention from which platform to buy to who implements it and how the engagement is scoped.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have implemented digital twins and 42% plan to, suggesting most IoT-using plants still have digital twin integration work ahead.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Sports And Entertainment

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512