Skip to content
MarketScale
Demo
‹ Back to IndustriesSoftware & Technology

Exploring the Impact of AI in the Entertainment World on the Industry’s Future

Out with the old, in with the AI: generative technology is ready to steal the show and reshape the entertainment industry in ways we’ve never seen before. According to International Data Corp, the media sector is witnessing an unparalleled boom in AI investments, with a whopping five-year compound annual growth rate of over 30%….

This story was produced through MarketScale. See how Software & Technology teams put it to work with Executive Thought Leadership.

By Sports And Entertainment · Ai InvestmentsEntertainment IndustryEntertainment RevolutionGenerative Ai
Share

Key takeaways

01

Out with the old, in with the AI: generative technology is ready to steal the show and reshape the entertainment industry in ways we’ve never seen before.

02

According to International Data Corp, the media sector is witnessing an unparalleled boom in AI investments, with a whopping five-year compound annual growth rate of over 30%….

Get featured

Want to get featured in MarketScale Software & Technology?

Create a free MarketScale workspace and get your company's expertise featured across our Software & Technology coverage. No credit card, no demo required.

Start free

Out with the old, in with the AI: generative technology is ready to steal the show and reshape the entertainment industry in ways we’ve never seen before. According to International Data Corp, the media sector is witnessing an unparalleled boom in AI investments, with a whopping five-year compound annual growth rate of over 30%. Stats like these, among many others, circulating online, bring up thought-provoking questions within the entertainment industry today. For example, could AI be the driving force behind a significant shift in how entertainment is produced and consumed in the future? Does the rise of AI in the entertainment world present a challenge to artists and other creative minds in the sector?

Interestingly enough, Google Bard (the search giant’s answer to Microsoft’s popular Bing Chat) was recently asked about its capabilities.  The AI chatbot disclosed that generative AI thrives in “tasks that require creativity.” This revelation, like others, may not be entirely comforting to artists and creative professionals in the entertainment industry; however, it could hint at how the future of entertainment will be shaped by the fusion of AI and human innovation as AI in the entertainment world continues to grow.

So, what’s in store for the entertainment industry as AI takes the spotlight? Ashley Russo, Founder & President of ASR Media Productions, recognizes the undeniable impact of AI on the entertainment and news sectors. Yet, she believes that human connection is vital for truly realizing customers’ visions.

Ashley Russo’s Thoughts: 

“Production in both the entertainment industry and the news industry are being greatly improved by the use of AI. However, when it comes to relating to customers and creating their vision and bringing it to life, I don’t think anything will ever replace people.”

Article written by: Azam Saghir

Your experts belong here

Every story in MarketScale Software & Technology starts with a company putting its solutions engineers, product teams, and customer engineers on the record. Buyers are already reading this topic. The only question is whose experts they find.

Buyers ask AI engines who to consider, and published expert answers are what those engines cite.

Get your team featuredSee how it works15 minutes, straight to a calendar.

About the author

SA
Sports And Entertainment

Follow Software & Technology Insights

Get new expert content in your inbox.

Software & Technology: are you visible to AI?

Before they reach out, Software & Technology buyers ask AI engines which vendors to trust. Explore how your experts, customers, and partners can become useful content for buyers and AI search.

Free plan

You just read one Software & Technology expert. Your company is full of them.

This article was produced through MarketScale. The same platform turns your solutions engineers, product teams, and customer engineers into the articles, video, and social content Software & Technology buyers are searching for. Create a free workspace and see it with your own people. No credit card, no demo required.

NPS +73 · 1,000+ creators · 38+ countries

What you get, free

Your own MarketScale workspace, up to 10 people
One professional video edit a month for qualifying companies
Media requests to your crowd, remote recording, AI writing tools
$0, no credit card, nothing that expires

More Software & Technology Insights

System integrators decide whether factory tech pays off, Smart Industry argues

System integrators decide whether factory tech pays off, Smart Industry argues

Smart Industry's Sept. 9, 2026 piece argues plant technology creates no business value until system integrators fit it into existing operations and workflows. Its summer coverage on upskilling, institutional knowledge and a Deloitte and Manufacturing Institute technician report points the same way. The payoff sits in the integration budget.

  • 01Smart Industry's framing moves the buying question from which platform to license to who integrates it and how that engagement is scoped, which puts the system integrator line item at the center of the return rather than in implementation overhead.
  • 02Gartner figures cited by Quality Magazine show 24% of industrial enterprises using IoT have deployed digital twins and 42% plan to, so most of the integration work in that market is still ahead, not behind.
  • 03The Deloitte and Manufacturing Institute report, as covered by Smart Industry, says AI can embed skills into workflows to address technician demand; the sharper question for a plant manager is whether that changes headcount or changes what each technician can cover.

Sep 18, 2026

ChatGPT ads now invite consumers to chat directly with brands like Wayfair

ChatGPT ads now invite consumers to chat directly with brands like Wayfair

OpenAI is now running ChatGPT ads that invite users to open a chat with the advertiser, with Wayfair among the first brands spotted using the format, Ad Age reports. Advertisers still receive only aggregated impressions and clicks. For retailers, the media buy now comes with a conversation to staff, while OpenAI's Plus, Pro, Business and Enterprise tiers stay ad-free.

  • 01A ChatGPT ad that ends in a brand chat turns a media buy into a staffing and automation question: something on the retailer's side has to answer the shopper.
  • 02Advertisers get aggregated impressions and clicks only; the conversational intent that triggered the ad stays inside OpenAI, so attribution will be coarser than keyword-level search data.
  • 03Ads run only on ChatGPT's free and $8 Go tiers. Plus, Pro, Business and Enterprise plans are excluded, so licensed company workspaces should not see them if that policy holds.

Sep 18, 2026

Only 6% of companies get value from AI, Forbes reports

Only 6% of companies get value from AI, Forbes reports

Forbes' enterprise AI coverage as of Sept. 16 includes a John Koetsier piece reporting only 6% of companies get value from AI. Its curated highlights say enterprises are moving to a mix of frontier, open and specialized models, with attention shifting to governance and security. Gartner's 2028 forecasts point the same way.

  • 01A 6% value rate, as reported by Forbes, is a usable benchmark: any enterprise that can show a measured return on an AI deployment is already in a small minority.
  • 02Gartner's 2025 baseline has specialized generative AI models at $1.1 billion of $14.2 billion in model spending, yet it forecasts they will be more than half of what enterprises use by 2028; architectures that cannot route work across several models will fight that shift.
  • 03The sharper question for a platform contract now is who owns AI governance and security, since Gartner's keynote called for a dedicated AI leader and MIT Sloan Management Review lists ownership of data and AI as an unresolved 2026 issue.

Sep 17, 2026

Explore More Software & Technology Insights

Read more expert perspectives from across Software & Technology.

Browse Software & Technology Hub

About the Expert

SA
Sports And Entertainment

For Software & Technology teams

See how Software & Technology teams use MarketScale →

Executive Thought Leadership

Explore Channels

Industry news, analysis, and expert perspectives

Professional AV›Engineering & Construction›Education Technology›Healthcare›Energy›Software & Technology›Retail›Business Services›Industrial IoT›Sports & Entertainment›Transportation›Sciences›Building Management›Food & Beverage›Architecture & Design›Hospitality›Marketing Tech›
Keep exploring

More from Software & Technology

Software & Technology hubMore expert Software & Technology coverage.Explore →Executive Thought LeadershipMake your experts the authority.Explore →ImprovingTech training, turned to media.Explore →State of GEO & AI VisibilityHow B2B brands get cited by AI search.Explore →

For B2B teams

Your experts could be publishing here

Stories like this one run on content MarketScale captures from real practitioners. See how your team's expertise becomes coverage in Software & Technology and beyond.

Book a 15-minute demo

Or call us. No forms required. We pick up. 214-945-2512