Extra Innings with Jared Orton, President of the Savannah Bananas

 

Extra Innings gives you exclusive behind-the-scenes looks and commentary on MarketScale’s Welcome to the Show, a reality television series that follows the Savannah Bananas, the collegiate summer league baseball team that is changing the sport with their brand of Fan-First Entertainment.

On this episode, we chat with Jared Orton, President of the Savannah Bananas. We get to hear from one of the head-honchos at the Banana’s about their thoughts on Welcome to the Show and the reception it got locally. More importantly, we check up on what the Banana’s are up to during the off-season, and how they play the challenging game of keeping fans engaged when there’s no baseball on the field.

Orton explains the fan-first social media strategies and event planning the team pulls off during the off-season, including their renowned Field of Food Trucks, and how it all ties into their overall message of community. Playing on that food & beverage note, we also get insight on the financial stability of their all-you-can-eat concessions, and how important the food & beverage experience is to maintaining the Banana’s brand and fan-first repertoire.

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 3

On opening day, the Savannah Bananas’ front office staff is running out of time. More than 4,000 fans stand outside the gates hours before first pitch. The supporters have high expectations not only for the team, but the entertainment production that has been promised to them. The Bananas welcome their in-state rival, the Macon Bacon, to Grayson Stadium for the first game of the 2018 season and energy at the park is high among spectators, players and staffers.

 

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 2

Opening Day has not come for the Savannah Bananas quite yet, but for the front office and staff, the season has already begun. Just minutes before gates open for Fan Fest, the first major event of the year, questions remain to be answered.

For the latest news, videos, and podcasts in the Sports & Entertainment Industry, be sure to subscribe to our industry publication.

MARKETSCALE ORIGINAL SERIES: WELCOME TO THE SHOW – EPISODE 1

Owner Jesse Cole is making people fall in love with the game of baseball again one inning at a time with promotions not found anywhere else in the sport, delivering one sell-out after another. Summer nights at the Bananas’ Grayson Stadium are nothing short of magical, with the perfect fusion of good college baseball, and unmatched ‘fans first’ experiences.

 

Follow us on social media for the latest updates in B2B!
Twitter – @SportsEntMKSL
Facebook – facebook.com/marketscale
LinkedIn – linkedin.com/company/marketscale

Follow us on social media for the latest updates in B2B!

Image

Latest

Listen Carefully, Respond Creatively
April 12, 2024

In this captivating episode of the Fans First series, Jesse Cole, the mastermind behind the Savannah Bananas, delves into the transformative business philosophy of “listen carefully, respond creatively.” This approach has not only skyrocketed the Savannah Bananas to fame but also serves as a universal blueprint for revolutionizing customer service and engagement across all sectors. […]

Read More
Stacey Childress, Senior Advisor at McKinsey and Company, discusses higher ed
Bold Measures are Needed to Improve Investment in Higher Education
April 12, 2024

The stakes for higher education have never been higher as the educational landscape sees rapid evolution. As universities and colleges grapple with the dual challenges of technological disruption and increasing demands for accessible, quality education, the question of how best to implement investment in higher education becomes a priority. This debate has been ignited […]

Read More
wake up healthy
Hey, it’s 9 am… Wake up Healthy with 9amHealth!
April 12, 2024

Healthcare Rethink host Brian Urban explores ways to wake up healthy and stay healthy with his guest, Dr. Avantika Waring, MD, the Chief Medical Officer, at 9amHealth. This episode delves into the transformative approach to healthcare delivery championed by 9amHealth. Dr. Waring’s journey from a humanities student with a love for French to a […]

Read More
public safety and security
Strengthen Public Safety and Security: Modernize Radio Communication for Better Field Response
April 11, 2024

The importance of radio communication within public safety and security operations remains unbeaten in an era dominated by digital transformation. This medium, essential for over a century, continues to be the lifeline for responders on the front lines. From ensuring the safety of field agents to facilitating real-time critical information flow and enhancing situational […]

Read More